5 Actionable Strategies to Boost Your E‑Commerce Sales
If you run an e-commerce store, it’s likely you have an arsenal of strategies you rotate to feed into your marketing funnels. But, with so many tactics to choose from, it’s challenging to decide which ones will boost sales without requiring hefty resources.
In this article, we outline some effective marketing tactics that will move the needle without making a large dent in your marketing spend.
1. Trust signals
Since 46% of Americans have fallen victim to credit card fraud in the last five years, your website visitors will arrive skeptical and afraid to enter their credit card details. To quell their concerns, add trust signals to your site.
Here are a few ideas:
- Display security badges that represent the software you use on your site (Norton, BBB, Verisign, TRUSTe, etc.) Tip: Add the trust signals close to the checkout buttons and next to where customers enter their credit cards.
- Make sure your website security certificate is up to date
- Add customer reviews to product pages and a few on the homepage
2. Push notifications
With a high 10-40% click rate, push notifications have become a tactic of choice for marketing-savvy e-commerce brands.
Use push notifications to send company updates, special discounts and promotions. Increase clicks and conversions by personalizing your notifications (cater to consumers’ personal interests and behavior).
2. Branded Content
Branded content helps your visitors connect to your message and story, which increases sales.
Start with a mission statement that defines why you sell your products, what your overall goal is, and what you stand for. Add “about” content (via an “About” page) that explains your company history and tells a story of why your business is so important to you.
This branded content humanizes your brand which helps break down the initial skepticism internet users feel when approaching e-commerce websites.
3. Social media
Engaging with customers in a more informal environment like social media allows them to connect with your brand and solidify their relationship with you. This boosts sales because it builds trust (see last section) and helps consumers feel more comfortable buying from you.
One of the top platforms for e-commerce is Instagram. Its highly visual interface is perfect for showcasing beautiful product images that can attract more people to your brand and products.
4. Use lifestyle images
Let’s say you sell running sneakers and you want to increase sales for a particular model. You can use two images for your media:
#1: Your running sneakers set against a white background
#2: That same pair of sneakers on a person who is running against a beautiful background (green hills, ocean, hiking path, etc.). The person is also sweating but appears to feel empowered and enjoying an amazing running high.
Which image do you think would speak to your consumer more?
The second one will pull on the heart and evoke an emotion, allowing the consumer to envision what it would “feel” like to use your product. Positive emotion = more sales.
Note: Product images against white backgrounds are effective for showing the product’s aesthetic appeal and features. But, featuring lifestyle images will boost sales by enhancing your image set.
5. Focus on customer retention
Existing customers make up 65% of a company’s business.
Dedicate some of your resources to win customers back and make them repeat buyers. Strategies like promotions for existing customers, loyalty programs and personalized emails will encourage repeat purchases and customer loyalty.
Try these low-cost and free marketing tactics
These high-return, low-cost tactics can help your store yield higher revenue without putting a large dent in your marketing budget. In fact, you can start some for free!
If you want to get started sending push notifications, we offer a 30-day free trial for new accounts. Take our software for a test run and start getting your brand messaging in front of more people so you can boost revenue and sales. Start your 30-day FREE trial right here..