Best Ways to Get Users to Opt-In to Push Notifications
How do your users find you?
How do you get your audience to opt-in for browser-based push notifications? After all, the best push strategy in the world does not mean much if you do not have an audience for it. Fortunately, building an audience is much easier than you might think. You just have to ask the right way, and answer the right questions, to get them to opt-in to push notifications from you.
What Do They Want?
It all starts with what you already know about the audience for your site, be they customers or just readers and watchers. You know what videos they watch all the way through, the pages they click on the most, and the ways they find your site from search engines. Your push notifications should be engineered to cater to those interests. Your users tell you, constantly, what they want and what their interests are, so keep out a sharp ear and figure out how to offer more of it to them.
What Do They Get?
Your audience, first of all, should know the value of your notifications. Are they getting sales alerts, a chance to never miss another blog post, or an alert when they are running low on a product they bought? Tell your audience what they are getting when they sign up, so they know why it makes sense to agree. Ideally your users should know when you push, how frequently, and what events may set off a push just by reading a quick bubble or pop-up on your site.
Make Them User-Friendly
Another important step is to make notifications easy to configure, snooze, and turn on and off if needed. One best practice is to have an easy-to-find space on your site where push notification preferences can be set. As you add options or expand your campaign, remember to ensure each page for which you are pushing has a a link to the preference page or control panel, making it easy for your customers to opt-in or out as they wish.
Tablet? Smartphone? Laptop? Browser-based notifications hit all the bases.
Ask Politely And Frequently
You do not want to spam your users with notification requests, of course, but push notification opt-in requests should never be once and done. Ask when a user first arrives, when a user visits the page of a product a few times without buying, when a user comes back after a few months, and any other point where they might be thinking about engaging with your site more. As always, stick closely to the rules above; customers should know why signing up for push notifications will be helpful to them.
Listen For Feedback
As you implement a campaign, you will get a better sense of what intrigues your users and what is of little concern to them. As some pages see more opt-ins and some see less, look at what strategy you used on those pages, and what compelled people to opt-in. Once you know what interests your users, you can hone your campaign.
Are you looking to start or overhaul your push notification campaign? Sign up for Pushnami today.