BFCM Planning Guide

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Your presence in BFCM matters.  In 2019, ecommerce stores on Shopify sold $2.9 billion, up from $1.8 billion the previous year.  This isn't just the biggest shopping event of the year. This is happening during online shopping's biggest year ever, so it's kind of a MEGA-sized BFCM.


For the majority of store owners and marketers, the pressure’s on...and it’s heavy. With this weekend feeling so “make it or break it” it’s tough to gamble on which strategies to deploy and invest your limited time on.

This guide contains the most important things your brand should focus on to stay competitive during a dog-eat-dog weekend. 

Are you ready to ride the BFCM wave? Download the guide to the details!