Push Notifications for Content Sites & Breaking News
Browser-based push notifications can be a powerful tool for news and content websites that are looking to re-target their visitors and drive viewership to their articles. Media organizations that rely on social media channels to promote their content can feel...
Apple’s New Push Notification Ad Rules
Last week Apple released new guidelines that now allow App Store apps to send ads as push notifications. Previously apps couldn’t use push notifications for “advertising, promotions, or direct marketing purposes,” but that’s no longer the case as spotted by 9to5Mac. Section 4.5.4...