The cookie’s crumble delayed to late 2023
Google kicked the can down the road regarding third-party cookies as they announced a postponing of their plan to stop tracking users’ web browsing for almost two years — to late 2023. So what does that mean for industries, advertisers,...
The merits of push notifications and of SMS
You probably already know that a multichannel messaging strategy is required if you want to upgrade engagement, increase customer loyalty and boost retention. But are certain messaging channels more effective for particular messages and goals? How do SMS and push notifications come into...