6 ways advertisers are using push notifications to scale their communications and success
Making use of automation for mass communication is no secret for advertisers. While email is a very prioritized advertising channel, push notification marketing is down for the count. With advanced segmentation, personalization and automation capabilities, advertisers use push notifications throughout various stages...
Is push marketing a good fit for my website?
Investing in a new marketing channel for your website is a commitment. Why add a new technology to your stack if you’re not going to take advantage of it to its full potential? While the propensity for a positive ROI...
New Apple iOS will make it hard for newsletters & sites to track targets
You can learn a lot about a person by their IP address… But you probably already know that. Did you know that Apple is going to be advancing its privacy policy to its email app? Users will have more of their...