What’s the one thing that all websites have in common? The desire for more traffic. Building up website traffic is a constant effort for marketing teams looking to expand their brand’s digital footprint. On top of that, the best practices for traffic boosting are constantly evolving from one year to the next. While digital marketing can be a complex and expansive field, there are certain fundamental traffic-boosting tools that every marketing team should be aware of. Let’s take a look at some key tools and resources to send more visitors to your site this year.
1. Optimize Your Content with Google Search Console
It’s no secret that Google search results are the bread-and-butter for online marketers looking to boost website traffic. The fight for search rankings is very real, and Search Engine Optimization (SEO) firms exist solely to help businesses reach higher in the ranks. That’s because being a top result for popular searches can be an incredible asset for driving website traffic and conversions.
The factors that determine Google search ranking are diverse, ever-developing, and at times even mysterious. Google’s RankBrain algorithm accounts for variables, such as visitor dwell time and content quality, to determine which pages are most desirable to searchers. SEO-optimized content involves the use of carefully selected keywords, title tags, and headers to let Google know what you’re offering to visitors. Google Search Console gives you insights into which search queries and keywords are driving users in your direction. From there, you can optimize your digital content accordingly.
As an added bonus, Search Console has mobile usability and rich result status reports to aid with troubleshooting.
2. Utilize Social Media
Social media marketing is one of the best ways to drive traffic to your digital doorstep. You can embed links to your site within your social media posts for your friends and fans who want to dive deeper into what your brand offers. Each social media platform has its own unique characteristics which you should optimize for, so be sure to tweak your posts slightly across platforms rather than pasting the same blanket message everywhere. For example, you have just 280 characters on Twitter, but 1,300 on LinkedIn.
In addition to creating effective posts that point people towards your website, you can utilize social media messaging to connect with consumers directly. SocialPush utilizes Facebook Messenger to send out personalized push notifications, which can both start conversations and drive conversions toward your website. Use your social media platforms as a springboard to your main website and watch your visitor traffic grow.
3. Explore Email Marketing Tools
Email marketing is a tried-and-true strategy for building website traffic. The trick to effective email marketing in modern times lies with precise personalization and quality content. Since this marketing channel is flooded with spammers and promotional offers, your brand has to discover how to speak the language of your customers and deliver only relevant messages. Modern email marketing tools utilize machine learning to find the perfect personalized content down to each individual recipient. Constant A/B testing and analysis of email interactions helps to ensure deliverability, so more users will open your URLs.
Pro tip: ensure your emails look great on mobile by using a preview tool like Litmus.
4. Show Off Smart Videos
YouTube isn’t the only channel for turning video viewers into website visitors. Tools like Taboola Video allow you to share engaging video content across a variety of online publishers. These videos can feature interactive buttons that bring users directly to your website. In addition, Facebook, Twitter, Instagram, and most recently LinkedIn all have live streaming video capabilities. With 72% of people preferring to learn about a product or service through video, it’s clear that it should play a key role in every website’s marketing mix. Bust out your directorial skills, put together an awesome video, and watch it drive users to your site.
5. Unlock the Power of Browser-Based Push Notifications
The popularity of browser-based push notifications has exploded in recent years, but still, the marketing channel remains an underutilized promotional tool. Web push notifications require no additional apps and can be subscribed to with a single click. By sending out effective web push notifications in a timely manner, you can invite your subscribers to check out a new offer, get their feedback, or update them about what your business has been up to. All of these activities drive them back to your website and put them on the journey to conversion.
To make the most of your web push notifications, use a platform that can personalize down to each and every subscriber. Pushnami uses AI-powered machine learning to customize push content in a way that makes your calls-to-action irresistible. In addition, your web push notifications, SocialPush, and email campaigns can work together to deliver a more consistent and effective user experience through unified messaging.
When you take advantage of these techniques and tools, you’ll not only be driving more traffic to your website, but these visitors will be high-value, having shown an interest in your brand that goes beyond a single click. As we mentioned before, these trends are ever-evolving, so keep an eye out for the promotional techniques and tools that are around the corner.