Privacy is important, to every customer.
Privacy And Push
Keep in mind, opting into push notifications is collecting a form of data. By necessity, your customers will need to be logged into their browsers, and you will need to collect some form of credential from them. Also, remember that you will get independent verification of this data from other actions your customers take. It’s fair to argue, in isolation, that you have no idea if a person using BeanieFan4Ever@fakemail.com is really your customer, Bob Smith. That said, it’s difficult to see a reality where somebody who uses Bob’s credit card to buy your products to ship to Bob’s address and who sends you emails about the products signed with Bob’s name isn’t Bob Smith.
In other words, what this really boils down to is being upfront with your customers and that it’s better to be safe than sorry. So, what should your policy include, and where should it be found?
Keep your customer’s data locked down.
The Right Policy
Push notifications are powerful in part because they respect your customer’s needs and time. Privacy is part of those needs, and showing respect for their concerns will show that you care—not just about their business, but about them. To see the power of push in action, sign up for a live demo of Pushnami!