How Push Can Help Your Charity Initiatives

Giving back to the community is fundamental to any business. No business can thrive without a strong connection to the place where it does business, whether it’s a city or the entire globe, and charity work is often a powerful way to form those bonds while also doing good. And when you’re ready to launch your charity initiative, you can use push to increase its impact. Charity On A Global Scale Push notifications are ideal for charity because charity work is often about communicating one clear, urgent idea in many different ways. Whether you’re working with a local food bank to feed the hungry, raising money for college scholarships, or strengthening your community’s green commitment, it has that urgency. But it’s a bit more nuanced than just pushing out “Save the whales!” To start with, the cause has to be paired with an action that can be immediately taken: You should be able, from the notification, to donate to something, sign a petition, or put an event on your calendar that you can participate in. Not everyone is able to commit to a long-term goal, so giving them options, including an immediate way to help, is key. Your initiatives should be pushed with an eye for who is most electrified by them. Look closely at charity work done by local businesses in your area, compared to multinationals. Multinationals are far more likely to select a global cause, such as cancer, clean water initiatives, or sustainability goals. This doesn’t mean a big company can’t pitch in for a local cause, but it’ll need to segment and focus on those who are close to that cause and will be affected by it. And often, you can get far more focused once you have that in place. Charity On A Local Scale Small actions are one thing. How can you use push “on the ground,” to get events moving and raise awareness among your customer base? Want to see how push can put your charity initiatives over the top? Sign up for a live demo of Pushnami!