APIs for Push Notification Newbies
What is an API? You hear them discussed constantly in code circles, in marketing circles, and everywhere else on the internet. However, have you noticed that nobody talks about what they are or how they tie into marketing efforts? If...
Social Media And Push Notifications: Better Together
Where do social media and push notifications interact in your marketing plan? These are both powerful channels for marketing strategies. Used together, they can drive your business to new heights. So how do they mesh, and how do you take...
Why Brick-And-Mortar Businesses Need Push Notifications
Why would a business that makes its money on foot traffic even care about the internet? Brick-and-mortar stores often see themselves as separate from the internet, but take a look around. Customers are checking their phones, looking at tablets, and...
Online Notifications: Thinking Beyond the Storefront
It is one thing to close the first sale, but can you close a second? A third? Can you keep the majority of customers arriving on your site and buying from you returning on a regular basis? Browser-based push notifications...
Understanding the Power of One Clear Message with Web Push
What do you want your first impression to be? Too often businesses may not realize that the first time they introduce their company to a potential customer can accidentally be the last. That is especially true with push notifications, which...
Browser Push Notification Types Part Four: Lifecycle Push
Part three of a four-part series about types of push notifications, this post explores the promotional push. “Wait, aren’t all push notifications ‘promotional?’” you might be asking. Well, sure, but it is not about motive, here. It is about your...
Browser Push Notification Types Part Three: Promotional Push
Part three of a four-part series about types of push notifications, this post explores the promotional push. “Wait, aren’t all push notifications ‘promotional?’” you might be asking. Well, sure, but it is not about motive, here. It is about your...
Browser Push Notification Types Part Two: Educational Push
Has Netflix let you know when a new season of your favorite show has arrived? Does your favorite site let you know when their terms of service have changed? These are examples of educational alerts. The second part of this...
Browser Push Notification Types Part One: Transactional Push
Have you ever had Lyft push a message to you detailing when it will arrive? Has Amazon alerted you that your package has shipped? Has Facebook told you that a post is doing well? Then you have experienced a ‘transactional’...