Not every customer has the same journey. Most customers take a few re-routes before making their final purchase decision. Use these customer-centric tips to improve the purchasing journey for a more memorable experience and better conversion rate.
Spread Brand Awareness
Use push notifications to your advantage by spreading brand awareness. Most new customers won’t know your brand too well. Share the benefits of your brand or products in push notifications to set you apart from competitors.
Share Social Proof
Most shoppers trust a strong recommendation more than an ad. Based on a customer’s previous website activity, send them a push notification about a product they liked with a short review or positive ratings.
Discounts for First-Time Purchase
Reward first-time customers with a first-purchase discount. Create an automated push for every new subscriber to help them feel special and improve the likelihood of completing a sale.
Creating a sense of urgency is the best way to encourage customers to make a decision fast. Send time-sensitive offers to encourage subscribers to finalize their purchase.
With a 69.57% abandoned cart rate, customers often need reminders about items left in their cart, or an extra nudge to convince them it’s the right decision. Re-engage customers to motivate them to complete their order with a simple cart reminder push notification.
When possible, make each push notification personalized. Use smart segmentation to send relevant content to the right audience.
Reward your loyal customers. Build goodwill and improve the customer experience by sending special discounts or VIP perks for your repeat customers.
Push for Reviews
A customer might fall in love with your product but forget to leave a review. Send a push reminder after a purchase to increase the number of product reviews.
Re-engage Lost Customers
When a customer hasn’t visited your website in over a week, re-engage them with a personalized push notification reminding them what they’re missing out on. Send product suggestions based on past history, offer a limited-time discount, or simply send a “thinking of you” notification to let them know your brand cares.
Use these tips for improving the customer journey in all of your marketing campaigns and you’ll build a subscriber base of loyal customers that you can engage in countless ways. Pushnami has the technology to launch effective outreach strategies for your business—get started today.