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Wewe Media

Wewe Media Grows Overall Revenue by 10% with Push Notifications

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Wewe Media Customer Profile

Wewe Media Group is a leading performance marketing agency, connecting over 20,000 publishers, 2,000 advertisers, and delivering over 15,000 conversions daily. Wewe Media prides itself on being the network their partners can count on to grow their business, with their clients’ goals at the forefront of every interaction with the Wewe Media team.

Challenges

Like many organizations within the affiliate space, Wewe Media is constantly seeking effective ways to monetize traffic from their media buying campaigns to help increase overall ROI. Although advertising networks have historically been able to provide paid traffic opportunities, Wewe Media realized over time that they wanted to build their own subscriber lists as well, and made the decision to diversify their marketing efforts with Pushnami.

Wewe Media Ronny Lua

“I heard great things about Pushnami from people I really trust in the industry. I started a dialogue with Pushnami and we immediately started brainstorming some great solutions for our company. The main KPI we focus on is gross revenue, but we also look at traffic and CTR as ways we measure success and Pushnami was able to address these needs and then some.”

Ronny Lua Co-Founder and Director of Business Development

Solutions

When Wewe Media’s Co-Founder and Director of Business Development spoke to some of his industry peers about possible solutions, he was referred to Pushnami. “I heard great things about Pushnami from people I really trust in the industry,” said Ronny Lua. “I started a dialogue with Pushnami and we immediately started brainstorming some great solutions for our company. The main KPI we focus on is gross revenue, but we also look at traffic and CTR as ways we measure success and Pushnami was able to address these needs and then some”. Ronny became intrigued about the idea of a robust push notification suite for Wewe Media and began implementing Pushnami’s best practices for organizations within the affiliate space.

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Results

  • Since implementing Pushnami into their marketing mix, Wewe Media has seen 10% growth in overall revenue.
  • Wewe Media has seen an improved ROI through better monetization of their traffic and has built an asset with its new subscriber list that will impact their business long-term.

Lessons Learned

  • Push notifications are a great way for affiliate marketers to diversify their strategy and better monetize their traffic
  • Building your own subscriber list can be a valuable long-term asset

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