One of the biggest challenges that ecommerce businesses face is to cut through digital distractions and hold the visitor’s focus as they progress towards converting into a sale. Just think, how often have you made it through an entire TV show without a text or an email snatching your attention? These same distractions sneak up on your visitors throughout the customer journey.
As all marketers know, so much time, effort and money are spent toward driving traffic to their website using tactics such as influencer marketing, social media, digital ads and everything else that comprises an ecommerce businesses’ marketing mix. When all those resources are spent getting additional conversions, it’s costly and discouraging when the return on investment just isn’t there. And if those customers don’t return for a second or third sale on your site, the lifetime value (LTV) of that customer diminishes along with the likelihood that you’ll be able to boost your repeat buyer base.
This was especially true for Mobile Edge as a significant amount of visitors that were moving through their sales funnel but were abandoning their cart before checkout.