Choose The Right Page To Ask Users To Opt-In
Why did she opt in? Because it improved her interactions with your business.
How do customers decide to opt-in for browser notifications? As you assemble your campaign, you will need to think about where it starts, and which page to offer the opt-in. Sometimes this seems obvious, but it may be a bit more complicated than you realize. Getting an opt-in is as much about offering value and efficiency as it is about traffic.
Should I Use My Home Page?
You likely should offer some form of notification opt-in on your homepage, but you might be surprised at the results when you offer it on more than one page. Pages with seemingly lower traffic than your home page will often pull in higher opt-ins than your home page. Why?
Well, think of your home page as not so much the store itself but the front window of the store. Any brick-and-mortar retailer will tell you the window is a great marketing tool, but it does not sell their wares. Often your home page is that front window; plenty of customers show up in front of it, but so do people with no intention of going inside.
That said, with the right message at the top, your homepage can be a great option. Best practice is to have a small, contrasting band of color at the top of your page that explains what the opt-in offers. “Sign up for the latest sales, launches, and events!” is a good place to start, for example. You need to make, concisely, the case for value, which is why you should have another page beyond your home page.
Why do you get the thumbs-up?
What Is The Value?
Thinking beyond the home page, you need to look at value. Remember, the value of opting in for customers is they get one clear idea, an urgent nugget of information that they absolutely need to know. Opting-in takes out a step for them because instead of navigating to your page, they get the information they need delivered directly to them, no clicks necessary.
So, for your website, what is that information? If you are not sure what it might be, take a step back and look at your data. Say, for example, your site has a popular blog on it, and every week there is a new entry. You see a huge traffic spike to the page that does not touch the home page. You might want to offer to readers the chance to sign up for alerts so they know, right away, that a new entry is available.
It also helps to look at push notifications within your industry. What do your competitors push out? Can you reverse engineer why they do it, from what you know? What does their strategy look like? This is not to say you should just lift your competitor’s strategy wholesale; even similar companies in similar industries often need completely different strategies. However, it offers a good starting point.
Remember that it is always about value and what your audience wants. Opting in is about efficiency and convenience, taking a step out of interacting with, and buying from, your company. Ready to see how that efficiency can boost your business? Get a free trial of Pushnami today!