RSS & Scrape Feeds
If you’re unfamiliar with RSS feeds, think of them as a method of content distribution that helps you stay current with your favorite websites. In other words, they aggregate many different types of content from many different sources, and compiles them all into one main feed for you. The way that Pushnami uses RSS feeds are for when our clients seek to create a newsletter for their subscribers via email.
We’ve seen the most success with RSS feeds when our clients are able to offer a steady stream of new content for their subscribers. Daily or weekly updates are very easily pulled into an email format for their subscribers to digest all at once. This is a feature that not all email service providers offer, and many companies are forced to manually develop their own newsletters from scratch.
So what if your organization doesn’t have an RSS feed? This is where our scrape functionality comes in! A scrape feed looks at your website and pulls only the most recent content. The main difference between an RSS feed and a scrape feed is that you can manually choose which content is being used in an RSS feed, whereas a scrape feed will pull anything that is new on your website.
Some of our most successful email clients that leverage scrape feeds are organizations within the job board industry vertical. For example, if you have an account on a particular job board site, and you’ve set your preferences for your desired job type and location, our email scrape feed will deliver you daily updates with personalized job recommendations.
Here at Pushnami, we use our own software to help promote our own content! Anytime we publish a new blog post, our subscribers receive a notification once it is live on our website with links to read the full blog, or to contact our customer success team directly with any questions they have. If you already have an RSS feed set up for your email strategy, we can use the same RSS feed for your web-based push notification strategy and vice-versa.