Getting To Opt-In: How To Get More Users To Sign Up For Notifications
Users will opt-in if you cut the right deal.
How do you get to “yes”? One of the most valuable aspects of browser-based push notifications is that they are opt-in. There are no cold contacts; you are speaking directly to your most interested and engaged customers. Still, you want as many of those as possible, and no matter how many you have, more is better. So how do you build a bigger opt-in list?
It is an old saying that you would be surprised what you get when you ask. So, make a point of asking, politely, clearly, and visibly, no matter which angle you take. A common method is to have the prompt drop down on a specific page and have a small alert at the top of the page in a bright color. Lay out what the user gets for opting in, be it first crack at sales, the latest news from your industry, or new product alerts, and let the power of asking do its job.
If you ship physical products, one way to drive opt-ins is to offer automatic shipping and tracking alerts. If you use Amazon, you have seen these. Aren’t they convenient? You probably barely had to be asked to sign up for them. Ask yourself what your users value the most, what’s most immediate and interesting to them, or what gives them the most convenience. Subscribers should know when their subscription is up, for example. Even something as simple as announcing a new podcast can add a lot of value.
With opt-in, everyone works together.
Build A Gate
“Gating,” a process where the user has to opt in to something to get something, like an ebook, is a bit more popular in email marketing than push notification marketing. You have to be careful, as push notifications can be much more visible, and more likely to get turned off, than email marketing. However, in certain cases, building a gate can make sense. Just make sure that it is not absolutely required, but is simply offered as an option. Nothing turns users off quite like being forced into doing something.
What Is Their Interest?
You likely have a good handle on what your audience finds most interesting. Look at how push notifications can enhance those interests and support them. This can take a surprising number of forms, from notifications about products and pricing to celebrations of minor holidays like National Hot Dog Day. It really depends on your user base, but this can open the door to a whole host of different ideas and approaches.
Be Positive And Thankful
When someone does opt-in, you will want to follow up right away with a notification thanking them for doing it. This serves as both a cue that the process has worked for your user, and also it shows appreciation for them. Appreciation is often the difference between an opt-in and an opt-out; there is nothing users value more than their time, and making good use of the time they give you makes them feel good about their decision.
In the end, it is all about your appeal to your users. If you look closely at what they need and desire and give it to them in a way that makes them feel good about signing up, you will see your opt-ins climb every month. To see just how push notifications can help you, sign up for a live demo of Pushnami today!