How To Get The Opt-In
An opt-in is a handshake, so how to get to yes?
The most valuable aspect of browser-based push notifications is that people opt-in to receive them. But how do you get to the opt-in? Beyond your most loyal customers, how you build a list to get your notifications far and wide?
Why They Opt-In
One of the biggest mistakes many people have is that opt-ins either happen by default or because everybody is chomping at the bit to hear from your brand all the time. But there’s a much easier customer to learn from: You.
Stop and consider how you use notification in your daily life. It’s unlikely you let every single website and app ping your browser or buzz your phone all day. Stop and consider how you’ve chosen notifications over the years, and you’re going to realize that in some way, they help you out. They give you a morsel of data you need, like the weather, to help you make decisions. They alert you to traffic so you can plan your day. They give you the information you need to know so you can act on them.
In other words, they add value to your life. And that needs to be the driving principle of any notification campaign.
It’s About Value
What it boils down to is value. Push notifications have value because they offer one clear and urgent bit of data that the person receiving the notification absolutely has to know. That bit of data can be anything: a new sale, a firmware update to a product, that an order shipped. But the importance to your customers, first and foremost, is that value. If they see it, they’ll sign up.
Start with what you do. Where do push notifications add value for your customers? A good example is the data that they need to know: That a payment has gone through, that a subscription is about to expire, that a cart’s been abandoned, and other information. Signing up for alerts that an order has shipped is a no-brainer on the value front, and they’ll appreciate the service.
Yes or no? It’s all down to value.
Then look at what your customers value. Where does the traffic on your site land? What do customers most often email you about? What’s buzzing on your social media? Customers are telling you what they value all the time, both directly and via their actions. Offering it to them not only gets opt-ins, but it shows you’re listening and builds loyalty.
Examine the value you can offer customers. For example, push notification opt-in can be part of your VIP list, where you announce new products and sales, making those willing to sign up the first to know. Even something as simple as sales alerts can be valuable to customers, especially those that browse but don’t usually buy.
Finally, remember that different customers can value different things and that sometimes it’s not the size of the audience. If you get sale shoppers who buy in bulk every time you offer a discount, even if it’s not a winner in raw numbers, it can be a huge win in clickthrough and business.
Ready to see how push notifications give your best customers more value? Sign up for a live demo!