How to Use Chrome Rich Notifications
Rich notifications draw attention!
What is a rich notification? A “rich” browser-based notification is one that adds more than just text (usually adding images) to the push notifications you can build in Chrome. Adding this feature to the world’s most popular browser has caught everyone’s attention. How can you use it effectively, and when should you use it?
Using Rich Push Notifications
The key goal of any rich push notification is to increase engagement and drive revenue. So before you use these, it is worth asking just what you will get out of sending the notification with an image as opposed to without. Sometimes, you will find you will not need to use an image. Other times, you will find the image does most of the work.
Just like the copy in your notifications, the goal of any image should be concise, informative, and engaging. Sometimes, this is simple. For instance, if you are pushing out a notification of a new product, you will want to include a dynamic image of that product.
What about slightly more abstract notifications? Suppose there is a new podcast for which you are pushing out a notification. You might include a custom image of the subject of the podcast, or if you are interviewing a celebrity in your field, you might use their photo with permission. If you are announcing a sale, an image that reflects your user demographic shopping may make sense. The image should be relevant, but it does not have to be literal.
Above all, though, do not include an image just to have it in there. Everything about your notifications, from the copy to the rich features, should contribute to the goal of the notification, namely, to get people to click. An image there just because you think it is expected or because you cannot bear to send a notification out without one will likely do more harm than good.
Draw attention with notifications.
Why Images Work So Well
The old adage is that a picture is worth a thousand words, and research bears out that truth. Considering that your push notification is limited as to text, it makes sense that adding an image that can convey your message is a winning solution for both your brand and your intended audience.
Humans are visual creatures because a large part of the human brain is hardwired to process images quickly. Including an image with striking colors can spark an emotional response in your audience, making the recipients of your rich notifications more likely to engage with your brand.
With rich notifications, you can let your images tell a story to your audience, enriching their experience with your brand and thus building a stronger relationship. Choosing the right image for your push notifications can turn help you turn casual viewers into loyal brand advocates.
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