How to Use Push Notifications to Boost Affiliate Site Traffic
Notifications get attention.
Affiliate marketing needs engaged, thoughtful consumers. Browser-based push notifications are ideal for recruiting the visitors most likely to engage with your affiliate marketing, boosting traffic and the effectiveness of your site. How? It's due to effective use of the platform.
Create A Funnel
Browser-based notifications are “opt-in.” Visitors are prompted by a small window to either accept or decline notifications. This is usually paired with a short statement about frequency and value (i.e. “weekly discounts” or “daily insights.”) App-based notifications are usually automatically enabled, meaning you have both engaged and apathetic customers. With browser-based notifications, only the interested will continue receiving messages. The messages are also tied to the browser, not the smartphone or tablet platform and the app downloaded onto it, so you don't lose members of your list when they get a new phone or delete the app.
A customer opting in is someone who has considered your value proposition and wants to keep hearing from you. Simply meeting that value proposition will increase traffic. Use different value propositions on different pages of your site; the opt-in rate will offer an effective metric for future campaigns. Remember to apply the data you gather to your value proposition, to shift it slightly over time and have more customers commit.
Segmentation is key to any modern marketing effort, but in affiliate marketing, push notifications offer a powerful head start. When a customer opts into receiving your notifications, you learn:
- How they got to the site, including search terms
- What value proposition appealed to them
- Time spent on site
- Where they go next on your site, or elsewhere
From there, as your campaign unfolds, what they click, and don't click, and what they do afterwards will allow you to sort them into specific segments and fine-tune your approach to each.
Push notifications give you an attentive audience.
Remember Relevance, Timing, Clarity
Push notifications need to be relevant to your segment, they need to clearly communicate what you want that segment to do, and they must be timed in such a way that your segment can engage with your message. If you want your segment to watch your latest video, rush hour is not the time to push. Over time, as you test different days and times, you'll learn what's ideal for each segment. Remember, however, that all of these variables can “drift,” so study metrics closely.
Fresh copy is often key to an effective affiliate campaign, especially when you have only a handful of actions you want your customers to engage in. Writing copy, however, is a valuable tool for careful testing. A/B testing is a method where one variable in the copy is changed, be it the placement of a comma or a single word. The unchanged copy is sent to a randomly selected group making up half of the segment, while the changed copy is sent to the other half.
A/B tests should be done constantly. It enlivens copy and can yield insights into your segments. Be wary, however, of reading too much into one test. There are sometimes “wild” results, which must be considered.
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