Leverage Browser-Based Notifications for Better Ecommerce Sales
E-commerce and push notifications go hand in hand.
Can browser-based push notifications drive e-commerce? They absolutely can. It is a question of how you use them, and how they make sense for your business. Here is how you can build better e-commerce with a little push.
Why Use Push?
One of the first questions businesses ask is: “Why? Don’t I have an app for that?” The answer is, not quite.
The key value of browser-based push for e-commerce is that it does not rely on a single platform or on a specific app. Your customers do not have to download anything, and they do not have to jump through hoops. All they have to do is decide they want to hear from you, and browser-based push takes care of the rest, sending the alert to their laptops, their tablets, and their phones. It is a simple, direct method that your most loyal customers can easily sign up for and use.
Furthermore, it is an incredibly useful tool for your customers. Well-designed push notifications will let them sign up for alerts for sales when specific products are refreshed or drop in price, when new items are added to a product line, when firmware updates and other items are added to their products, and in a host of other situations. They are one of the most powerful tools you have for your most loyal and highest-spending customers.
Browser-based push notifications have three core uses for e-commerce: Location-based updates, relevant offers, and shopping cart abandonment. Push can help you address all three of these, but it is a matter of understanding how, why, and when you use them.
Relevant offers would seem, at first, to be the most obvious. You have a sale, let everyone know, right? But it can go much, much deeper than that. Segment your buyers and see how and why they shop from your site. Some are “subscribers,” who buy a certain product or products from you on a regular basis. Some are bargain hunters who constantly visit your clearance section or check your prices to compare them to others. Still, others look for the newest thing.
What will you sell, with push notifications?
Location-based can often be ignored by online-based businesses, but it should not be. If for example, you sell cold-weather gear, customers in regions with a snowstorm coming will likely be interested in buying a new parka. Consider putting together a list of factors for your segments that will trigger a push, from weather events to local elections.
Finally, there is shopping cart abandonment. A simple notification a few hours or a day after the cart was abandoned can drive down this statistic to a shocking degree and should be standard on any website with a cart.
These are not the only ways to use push, of course. These are just the starting point. Look closely at how your customers shop your site and what they care about most, and you will likely uncover all sorts of creative uses for browser-based push notifications. The key is to ask yourself what your customers most need, and how push is best able to meet those needs. For the best in browser-based push notifications, sign up for a live demo of Pushnami today!