Push Notifications Strengthen Your Retention Strategies
How do you continue to have productive communication with your customers over time?
Do you start the conversation with your customers, only to walk away? Keep on talking with your customers with push notifications. Push notifications boost your customer retention rates, helping you maintain a strong relationship with your customers over time. How do push notifications work?
Build Your Potential for M-Commerce
The days of door-to-door conversation or phone calls to connect with your customers are almost gone. Yes, you may occasionally phone a customer, but for the most part, people want to connect online instead. They may research a product, ask questions about it, buy it, and provide feedback on it online rather than ever stepping into a brick and mortar store.
According to Business Insider, “in the second quarter of 2015, U.S. adults spent 59 percent of their time on mobile and 41 percent on desktop, but just 15 percent of their dollars on mobile and a staggering 85 percent of their dollars on desktop.”
However, the times are changing. As the speed and responsiveness of mobile sites increases and as social media advertising becomes more integrated into the mobile experience, you will find that more and more of your customers are connecting and researching on their mobile devices and also buying from those devices. Business Insider goes on to forecast “that m-commerce will reach $284 billion, or 45 percent of the total U.S. e-commerce market, by 2020.”
Push notifications renew your connection with your customers whether they are sitting at their desk or using mobile devices, reminding them to buy or giving them information to inspire their connection with your company. As m-commerce becomes stronger, push notifications gather more and more strength as a customer retention strategy. This is especially the case for your customers who are moving to mobile for more of their research and purchasing needs.
Increase your customer communication with push notifications.
A Reminder to Interact
Your customers love your business, and they are willing to interact with it via desktop or mobile device. What happens next? Everyone needs reminders to engage with favorite businesses. Whether your vitamins are running out or there is a sale on barbecues, your customers will engage more frequently with your business if you give them a gentle nudge. Coach, remind, and inspire your customers through push notifications.
Push Notifications: The Impact Builds Over Time
Does the push notification effect work over time? Can continued conversation with your customers through push notifications remind your customers to engage, even if it has been a few months since their first connection or purchase? Yes, push notifications really do work in the long term. According to Marketing Land, businesses saw “a 27.6 percent retention rate for users receiving push notifications compared to only a 10.1 percent retention rate for users not receiving push notifications.”
Are you ready to strengthen your customer retention strategies through push notifications? Pushnami is here to help you transform the way you connect with your customers. Sign up for Pushnami today.