How Push Can Help Your Charity Initiatives
Charity is fundamental to good business.
Giving back to the community is fundamental to any business. No business can thrive without a strong connection to the place where it does business, whether it’s a city or the entire globe, and charity work is often a powerful way to form those bonds while also doing good. And when you’re ready to launch your charity initiative, you can use push to increase its impact.
Charity On A Global Scale
Push notifications are ideal for charity because charity work is often about communicating one clear, urgent idea in many different ways. Whether you’re working with a local food bank to feed the hungry, raising money for college scholarships, or strengthening your community’s green commitment, it has that urgency. But it’s a bit more nuanced than just pushing out “Save the whales!”
To start with, the cause has to be paired with an action that can be immediately taken: You should be able, from the notification, to donate to something, sign a petition, or put an event on your calendar that you can participate in. Not everyone is able to commit to a long-term goal, so giving them options, including an immediate way to help, is key.
Your initiatives should be pushed with an eye for who is most electrified by them. Look closely at charity work done by local businesses in your area, compared to multinationals. Multinationals are far more likely to select a global cause, such as cancer, clean water initiatives, or sustainability goals. This doesn’t mean a big company can’t pitch in for a local cause, but it’ll need to segment and focus on those who are close to that cause and will be affected by it. And often, you can get far more focused once you have that in place.
Teamwork makes a difference for everyone.
Charity On A Local Scale
Small actions are one thing. How can you use push “on the ground,” to get events moving and raise awareness among your customer base?
- Use push notifications to help your customers who opt-in track how your initiative is doing. For example, if you run a drive for a local food bank over a month, you might push out a weekly update of how many items have been collected and how much money has been raised.
- Push notifications can be used to help coordinate events. If you’re doing something on a local level, once somebody signs up to volunteer, you can use push to remind them of important milestones and to get them excited about the event.
- Push can be used to tell a broader story about your initiative. Say your drive is to build a clean water system for people in need, you can deliver a story about how the money raised was spent and how it’s made the world a little better.
- And, of course, push notifications can be used for rolling campaign initiatives. If your company is dedicated to a specific cause, you can create a list to help keep customers and just supporters of your work up to date on what you’re doing and what’s coming up for your charity work.
Want to see how push can put your charity initiatives over the top? Sign up for a live demo of Pushnami!
What’s Your Big Goal In Push?
Goals define your strategy.
Nothing you do in business should lack for a goal, even if that goal is as simple as “find a better coffee place for the team.” But with browser-based push notifications, there are a lot of details to get wrapped up in. So how do you find your big goal, and what does it mean for your strategy?
Finding Your Goal
Often finding your goal is a matter of looking at where you want to be at the end of one, two, or five years. Big goals, far off on the horizon, are often less about what you can grasp and more about what you want to reach for. At the end of five years, do you want to be the leader in your industry? Do you want to find new markets to open up your industry to new investment or ideas? Think really big.
On a slightly shorter time frame, you should be a bit more detailed, but no less ambitious. Sure, you may not be able to double sales and then double them again within the space of one year, but is anybody going to complain if you make an all-out effort to do just that? More to the point, it’s not about reaching the goal; it’s about the framework the goal gives you for your browser-based push notifications.
Increasing sales with push notifications is relatively easy; you’re catering to your best customers and telling them something they want is for sale. Ah, but doubling sales? That offers you a new perspective. It’s not just about selling something to a willing audience. To hit that goal, you need to stop and consider what different segments of your audience buy the most of, and why.
Having specific goals gives you a framework. So how can you find a key goal for your push notifications?
The clock is ticking, but it’s not time you should focus on.
Start with what’s practical. Big doesn’t mean impossible, just a bit overwhelming to consider at first. Ideally, your big goals lie outside the realm of the easy, but just inside the realm of the possible.
Next, consider the practical applications of your goals. The rush to Mars is a great example; Elon Musk, Jeff Bezos, and others are not just firing rockets at the Red Planet. They’ve broken out a set of goals, step by step, that have their own practical implications. SpaceX may never get to Mars, but by making the cost of getting into space much cheaper with reusable rockets, the money and effort have been well spent. Take the same approach to your big goals: What are the practical aspects of doing this?
Finally, apply those to your push campaign. Keep in mind that each push is a small step. It’s a question of your overall direction. Do your metrics tell you that you’re heading towards your goal, even if it’s not as quick as you’d like? And what tools do you have to push your goals further?
Remember, the power of a goal lies in how it motivates you to reach for more. Even if you don’t quite reach it on your preferred time frame, the plan is to reach it, period. To see how browser-based push can help you meet your goals, sign up for a live demo of Pushnami!
Why Goals Matter In Push Notifications
What are you reaching for, long-term?
What’s your goal with your browser-based push marketing campaign? What’s your user’s goal?There are many reasons to launch a campaign, but you need to know both what you and your users are getting out of it. Here’s why knowing that is so important to a campaign.
Everyone new to marketing thinks they know the goal of marketing, namely, to sell stuff. However, that’s a simple, short-term goal that’s easily reached by everyone from the high-level salesman moving containers of product to the cashier at your drugstore recommending the analgesic or lip balm they use. Without a broader goal that you’re also working toward in your push campaign, whether it’s customer loyalty, building a brand, or some other long-term effort, short-term goals feel more like ruts than achievements.
Especially with browser-based push notifications, you have a highly engaged audience who’s segmented into specific groups. You know what products they’re most interested in and what content they most engage with, and that should drive your goals accordingly. If you want to sell more products, what kind of products? Why do you want to sell this particular class of products to this group of people? After you sell this product, what’s your goal then? Do you want this to be a one-off? Do you want to convert casual customers into loyal ones?
This isn’t meant to imply that you need to write off boosting sales. Rather, you need a mix of short-term and long-term goals in your campaign to get the most out of the work you put into it and do more to build a business. Anybody can sell a product. Not everybody can build a successful business.
What goals are hardest to hit?
Your Customer’s Goals
Customers rarely just idly buy things from a website. They’re always doing it with a goal of some sort in mind. Let’s say you’re a clothing company. Customers buy clothes for all sorts of reasons: to get a promotion at work, to impress somebody on a date, to be part of a wedding party. These goals may not necessarily be conscious; they can be as simple as seeing a nice jacket on your site and thinking “Hey, that’s what I need for a better look at work” or “I’d look really good in that.”
Understanding your customer’s goals is crucial to any good campaign. Often, this can be as simple as asking them, pushing out a quick survey with a coupon that lets them tell you why they visited and what they’re looking for. Sometimes this will come from the data, as you look at which messages worked best with which segments. Other times, they’ll tell you by asking you directly for something that they want.
Often the best campaigns come when your goals and your customer’s goals meet. After all, having something to sell is only half the equation. Figuring out why your customers want to buy it is the other half. Determining these goals, making them align, and then working to reach them together not only closes a sale once but helps make a loyal customer.
Ready to see how push notifications build loyalty? Sign up for a live demo of Pushnami today!