How Can Push Notifications Help Your Clothing Business?
Push notifications help your customers get the look.
Clothing is all about the wear, right? All you have to do is get people in the store, or get them to see the clothes, and they sell themselves. And that’s true, to a point. But whether you run a brick-and-mortar boutique or an online specialty clothing outlet, browser-based push notifications are key to the first step: Getting people in the store. Here’s how they can help put your clothes on more customers.
Rich notifications, in particular, are handy for raising brand awareness. You can push out a photo from a new collection, a chic vintage dress that just arrived on consignment, or one of the best pieces from the season that just passed. Even without an image, though, you can push through all sorts of information about your line and your clothes, and this is particularly effective with a strong presence on Instagram; you can post to your social channels, and then drive those not on your Instagram towards the photo with a notification. Even something as simple as pushing out a blog post about preparing for the season can drive sales, especially if you link through to where to buy online.
Sales And Coupons
Another useful aspect of push notifications is that you can raise awareness of a sale or a coupon with a click. Especially as the seasons turn over, when you get new collections in and want to draw attention, or if you’re just looking to draw more foot traffic in on a slow day of the year, push notifications will help you get the word out and make more of your best customers aware of current deals. Just be mindful of the frequency of your notifications and how often it looks like you have a sale. Not every business benefits from seemingly having a coupon every week.
Good style is eternal.
Another useful marketing idea, especially if you have a strong relationship with your customers, is to share how your clothes look in the real world. It’s likely many of your customers have an Instagram where they show off the looks they’ve bought from you. Ask if you can feature them on your social media accounts, and you can also bolster that loyalty and help inspire your other customers by sharing links via push notifications. An unconventional or clever look can spark an idea, and it builds community among your best customers when you share their takes on your clothes.
Finally, if you sell online, whether on eBay or through your own fully built online storefront, push notifications are ideal for all sorts of sales strategies. For example, consignment shops that sell on eBay can offer alerts when a piece goes on sale or has been bid up. If a cart is abandoned, you can push out a notification to the customer to remind them they were about to buy something from you. And, of course, there’s the classic use: Letting customers know when orders ship and arrive, when payments clear, and other handy bits of information they’ll want to know.
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Online Notifications: Thinking Beyond the Storefront
You want more than a one-time visit.
It is one thing to close the first sale, but can you close a second? A third? Can you keep the majority of customers arriving on your site and buying from you returning on a regular basis? Browser-based push notifications can help substantially with building loyalty with your customers, provided you approach it just so.
Make Customers Feel Heard
Start with the simple follow-ups that are a part of any business. Once a customer agrees to opt-in, it is good form to have a welcome message. Use that message to offer a chance to click through and share their opinions about your work, as one example. Another example is if they sign up for shipping notifications; a few days after the product arrives, request feedback. Even something as simple as offering a shipping notification in the first place can build loyalty.
If it applies, your customers should have a buffet of alerts. They should be able to sign up for price drop alerts, sale alerts, alerts about specific products, and alerts about your blog. This is helpful for you as well as them, as it means customers segment themselves into groups that are easier for you to handle. It also offers a way to limit alerts to just the data in which they are most interested, which they will appreciate, and which will drive a higher opt-in rate.
Look At Product Cycles
Another way to build customer loyalty is to look at the product cycle. If you are a car dealership, for example, you know the cars of the customers who opted in, and you know they have maintenance milestones coming at certain points in their time of ownership.
If you ship out products, offer alerts that let your customers know when products ship, when they arrive, and a third alert to offer feedback on packaging, the speed of delivery, and where you can improve. Scattered throughout the product cycle of any company are multiple opportunities to be helpful and to offer a bit of data the customer needs to know. Push notifications can pull it off.
It should be about more than the sale.
Follow Up With Useful Information
Generally, the value of browser-based push alerts is that they offer a nugget of urgent, useful data. For example, suppose a customer buys a month-long subscription for a product. One useful alert is to let them know when that subscription is up, so they can click through and renew it. In other cases, perhaps a new module has become available for a product, or you have updated the firmware for something you sell. Simple, direct alerts let customers take care of it now rather than later and show you have their best interests in mind.
Build A Loyalty Program
Of course, there is nothing that builds loyalty quite like a loyalty program. A simple loyalty program, with expectations for what customers will get for signing on clearly established up front, can work wonders. Loyalty programs may not make sense for all businesses, but any customer loves a bargain, and loyalty programs are a great way to offer them.
Want to see how you can build a loyalty program with push notifications? Get a free trial of Pushnami today!