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Tag: technology

Five News & Broadcast Media Stats You Need to Know in 2018

The media landscape is changing rapidly, as outlets multiply and audiences fragment. And nowhere is this clearer than in the data collected by Pew’s State Of The News Media reports, which offer a perspective on how the media is changing and where it’s heading. Here are a few key statistics from their most recent collection of data, and what they mean.

Five News & Broadcast Media Stats You Need to Know in 2018

Posted on Monday, September 17, 2018

Reporting still matters, but who’s reading?

The media landscape is changing rapidly, as outlets multiply and audiences fragment. And nowhere is this clearer than in the data collected by Pew’s State Of The News Media reports, which offer a perspective on how the media is changing and where it’s heading. Here are a few key statistics from their most recent collection of data, and what they mean.

Major Newspapers Have Seen Digital Grow By As Much As 46%

Even while physical circulation has declined, roughly 10% across weekday and Sunday editions for newspapers, digital circulation has begun to rise, substantially. The New York Times has independently reported increases in readership as high as 46% for the year ending in 2017, and 2016 saw enormous gains in readership as well. The internet is where the readers are, and newspapers need to use tools like web-based push notifications to get the attention of readers with the many online news options at their fingertips.

Local TV News Is Seeing Declines Of Up To 15%

Pew’s research has found that while the local evening news is stable, every other news slot, such as morning news and early-evening news, is beginning to see declines. Local news is still the king of televised information, in part because people care, deeply, about what’s happening in their area, but it’s clear that this advantage is beginning to erode. Local news needs to be proactive and start seeking out viewers on multiple platforms now, while they still hold a beachhead, or it may find itself in the same position as newspapers.

One of the biggest advantages modern local media has with Google is that it offers an intensely focused audience for local companies.

Any news outlet, regardless of format, should have a local SEO strategy that makes it easy for both members of the community and Google’s algorithms to find and rank their reporting. But this can go well beyond just good SEO techniques.

For example, a mix of local SEO and digital advertising can drive audiences to, for example, a newspaper’s profile of the local real estate market, or a radio interview with the CEO of a local business.

A Quarter Of Radio Listeners Also Listen To Podcasts

It should give you an idea of how powerful and ubiquitous radio is that, even now, Nielsen reports that 90% of Americans hear the radio at least once a day. Whether it’s music or news/talk is an ongoing industry dispute, and it’s also worth asking how much of that is genuinely heard, as opposed to just part of our ongoing audio world, but nonetheless, radio has a huge audience. Interestingly, though, podcasts are rapidly growing: 26% of Americans have listened to a podcast in the last month, and 17% in the last week, a figure that’s rapidly growing. In 2013, only 7% of Americans listened to a podcast in the last week. The future of radio is clearly, at least in part, in on-demand audio, and marketing channels like push notifications are often key to keeping audiences listening, both to live streams and to produced shows like podcasts.


We need reporters, but reporters need audiences.

Traditional Media Audiences Are Aging

One of the more important facts that everyone in the industry needs to be aware of is that audiences for terrestrial media are generally getting older. The median age of a cable news viewer ranges between 61 and 65. For Fox News, that number is above 65; nobody knows how far above for certain because the audience surveys generally stop at “65 or higher.” The common thread is Millennials don’t care about news, but the truth is just the opposite: The American Press Institute found 40% of Millennials pay for at least one news subscription, and that 85% find keeping up with the news is important to them. But they also don’t watch TV, sit down with a newspaper, or flip on a news/talk station. They get their news via digital channels.

Advertising Is Controlled By Tech Companies

Finally, the most important statistic, at least for ad-driven news companies, is that the digital advertising industry is dominated by tech companies like Google and Facebook. A collection of five tech companies own 65% of the digital advertising space. That means traditional media needs to be less dependent on these platforms, if they want to sell effective advertising, since they have no motivation to drive clicks or to offer a share of revenue. It’s no coincidence that public radio and television has seen increases in revenues and closed their funding gaps.

Traditional media need to build their own marketing platforms using tech companies, instead of relying on them for audience and revenue. Tools like push notifications will be the key way of building that audience, by bringing the news directly to the people who most want it. To see push notifications in action, sign up for a live demo of Pushnami!

Five Effective Marketing Tools for Increasing Viewer & Listener Interest

As options for news expand, newspapers, radio and television have to shift their strategies to capture the attention of viewers. The dynamic has shifted from viewership coming to news sources, to those sources coming to the viewership, and there’s a multitude of ways to bring your news to precisely the people who want it.

Five Effective Marketing Tools for Increasing Viewer & Listener Interest

Posted on Monday, September 10, 2018

News is becoming easier to access for everyone.

As options for news expand, newspapers, radio and television have to shift their strategies to capture the attention of viewers. The dynamic has shifted from viewership coming to news sources, to those sources coming to the viewership, and there’s a multitude of ways to bring your news to precisely the people who want it.

Social Media

While the dynamics of social media and its reach shift constantly, one thing that doesn’t change is that social media offers a real-time audience actively looking for news and commentary.

Each social network has a different approach to news: For example, LinkedIn lends itself to local business news, while Instagram lends itself more to local interest pieces, such as dramatic local sports photos or documenting a town event in real time. Even media sites like SoundCloud and YouTube have highly useful social features.

Look at the social media channels that cater most closely to your needs, and that your readers are most likely to use, and see how you can implement them to draw interest.

Local SEO And Digital Advertising

One of the biggest advantages modern local media has with Google is that it offers an intensely focused audience for local companies.

Any news outlet, regardless of format, should have a local SEO strategy that makes it easy for both members of the community and Google’s algorithms to find and rank their reporting. But this can go well beyond just good SEO techniques.

For example, a mix of local SEO and digital advertising can drive audiences to, for example, a newspaper’s profile of the local real estate market, or a radio interview with the CEO of a local business.

Push Notifications

Push notifications are a key part of any media organization’s marketing plan.

Push notifications are flexible tools that let your audience sort themselves into categories; if they most want to know about local sports, local business deals, or any other topic, they can sign up for notifications that will let them know a new story has arrived.

Browser-based notifications are particularly effective because they’re opt-in, are tied to browsers instead of specific platforms, and can be easily installed and configured on every page of your site. Your most dedicated audiences can get what they most want from your team with ease.


Your audience can know exactly where to tune in when you use the right marketing tools.

Repurposing Content

As time goes on, every media organization will be in the TV, radio, and print business.

We’re already seeing video clips and short podcasts accompany news and commentary articles, and articles are being turned into audio content for listeners on the go.

For evergreen content, such as profiles of local luminaries, commentary on local politics, and other topics that may be of broad interest, or are being looked at from multiple angles, repurposing it in various forms makes your content more accessible and more visible.

Newsletters

Finally, the daily and weekly email newsletter has a surprising degree of power, even now.

Not everyone is a news junkie, but they still want to be informed, and a newsletter offering quick summaries and links to the day’s headlines can be a powerful tool to draw interested, but busy, readers.

Need to know more about marketing your media business? Sign up for a live demo of Pushnami!


Give Your Robots A Checkup With An Automation Audit

Automation is wonderful and steadily changing how we market ourselves, crunching the numbers, organizing the lists, and in some cases sending out the browser-based push notifications all on its own. But any robot, left alone, will eventually fall off the track a little bit, and that’s what makes an automation audit so important.

Give Your Robots A Checkup With An Automation Audit

Posted on Thursday, July 5, 2018

Every robot needs a checkup.

Automation is wonderful and steadily changing how we market ourselves, crunching the numbers, organizing the lists, and in some cases sending out the browser-based push notifications all on its own. But any robot, left alone, will eventually fall off the track a little bit, and that’s what makes an automation audit so important.

What Is An Automation Audit?

At its most basic, an automation audit is looking at what you’ve automated to make sure that it’s still functioning properly. It can either be on an annual or semi-annual basis, you can do it on a running basis, or you can run one as complaints pop up.

As to why it’s necessary, it’s important to understand that all automation really is, as a tool, is a set of rules your computer follows, to the letter. These rules can be almost absurdly complex, much like the programs running your computer themselves. However, as anybody who has played a badly designed board game can tell you, the rules only work until they don’t. Similarly, there’s the problem of GIGO, short for “garbage in/garbage out.” If you start with bad data, or problems creep into your data over time, then things will go off the rails quickly.

The good news is that automation is already well done, and constantly improving. You’re unlikely to come across something going completely haywire. However, the audit is more likely to uncover places where you can polish your campaign, in a multitude of ways.


Automation needs humans to manage it.

Automation Audit Best Practices

  • Have a road map of your system in place. What’s automated, what isn’t, and why? What automation needs a human to respond to it, and what fulfills itself automatically? Finding this will often unveil places where you could be more effective, either on a human or an automated scale. This will also be useful going forward if you decide to add more automation or tweak your infrastructure.
  • Follow the marketing rule of eating what you serve; that is, you should be getting your own push notifications, at least insofar as it makes sense. There’s no better way to spot and stop a problem than being on the receiving end of it, after all.
  • On a regular basis, such as weekly, pull a random selection of your push notifications that have been automated and do a quality check. For personalized results, for example, ask yourself if this is the best option or if you can tighten the rules up slightly.
  • Don’t hesitate, especially with informational push like package shipping notices, to ask your customers what they think. Customers with a high volume of orders, for example, usually need the information, but might appreciate a different approach, such as a summary of orders or custom order pushes.
  • Finally, keep on top of the technology. Automation is changing quickly, with new tools and features added to the tools you already use every day. It’s likely if there isn’t already a way to automate something, there likely will be one worth considering soon.

Ready to see the power of automation and browser-based push paired off? Get a free trial of Pushnami!

Pushnami App for Shopify

The Pushnami app is now available for shop owners on Shopify! Pushnami can effectively boost your shop’s marketing strategy with push notifications and instantly increase revenue. Whether you want to push a sale or coupon, send a survey, or a blog about new seasonal arrivals, push notifications are a convenient way for you to raise your brand’s awareness.

Pushnami App for Shopify

Posted on Friday, June 1, 2018

The Pushnami app is now available for shop owners on Shopify! Pushnami can effectively boost your shop’s marketing strategy with push notifications and instantly increase revenue. Whether you want to push a sale or coupon, send a survey, or a blog about new seasonal arrivals, push notifications are a convenient way for you to raise your brand’s awareness.

It’s Simple! Pushnami has made it effortless to integrate push notifications into your shop’s site with these simple, user friendly steps:

1. Start your free trial of Pushnami today by following this link and filling out the form. A Push Success Manager will get in touch with you to add your shop website to the Pushnami Admin console. New customers will receive a free 30-day trial to test our platform and see the value Pushnami can provide to your Shopify store.


After your free trial account is set up, your Push Success Manager can help you complete the Shopify integration. You can also complete the integration on your own by following the steps below.

2. Visit the Pushnami Admin console.

3. Click the Get Started button, located under the Install tab.

4. Click the Shopify tab.

5. Enter the URL your customers use to visit your Shopify store, and click Add/Update Shopify URL. Please exclude both the website protocol (http:// or https://) and the first trailing slash (use .com instead of .com/). Examples of correct inputs are iresearchjobs.com or jobstore.myshopify.com.

6. Click the Installation Link that appears underneath the Shopify URL (Step 4). Be sure that you are already logged in to the Shopify admin for the store you’re configuring; otherwise be prepared to be asked to log in.

7. Click the purple Install button, after verifying that the store to be configured is indeed the correct one.

8. Once the installation is complete, you will be forwarded to your store page, where you’ll be asked to allow notifications. Click Allow, and visit the Pushnami Admin to schedule campaigns to this store.

Still have questions? Pushnami offers world-class customer service and is here to help guide you through successfully utilizing the Pushnami app, answer any questions, or assist with what content to push out to your customers and get them engaged. We are currently live on 3000 websites globally, providing unmatched cutting-edge messaging solutions, AI/Machine learning, and unlimited information storage.

Ready to edge out competitors and expand your storefront’s profitability? Get a free trial of Pushnami!


Is Your Campaign Thinking Big?

With any campaign, but especially tightly focused ones like browser-based push notifications, it’s easy to think small. Narrow segments, carefully chosen actions, and precise wording are all part of any great push notification campaign. But it’s easy to get so wrapped up in the details that you lose track of where you’re going. You should always stop and ask yourself: Is my campaign thinking big?

Is Your Campaign Thinking Big?

Posted on Thursday, April 26, 2018

There’s the step ahead of you, and then the goal.

With any campaign, but especially tightly focused ones like browser-based push notifications, it’s easy to think small. Narrow segments, carefully chosen actions, and precise wording are all part of any great push notification campaign. But it’s easy to get so wrapped up in the details that you lose track of where you’re going. You should always stop and ask yourself: Is my campaign thinking big?

What Are Your Goals?

Start with the marketing you’re running now. Step back, way back, and look at it from the perspective of somebody outside your company. If they looked over all the notifications you’ve sent out, would they be able to tell what your overall goal was? Or would they just think it’s a flurry of activity for its own sake?

Keep in mind that no one push notification is going to achieve every goal for you suddenly. Push notifications are like the subtle taps of the chisel as the sculptor pulls an image out of the marble. But each tap leads you towards the sculpture, no matter how subtle it may seem to the observer. So what’s the direction?

Also, remember that goals don’t have to be world-changing. A goal like “We are aiming to be top-ranked in customer satisfaction and market share” is a fine goal. Being the best in your industry is totally worth aiming for.


What lights your bulb?

What’s The Path?

One way to determine your direction is to figure out a path to your goal. Say, for example, that you want to corner the market in online camping gear sales. That probably is not going to happen for you tomorrow, but you can lay out a steady path for getting there, such as driving up sales 5% every quarter or increasing your number of loyal customers by a set amount.

Nor will this involve just your browser-based push notifications. You’re going to have to think long and hard about all the many, many ways you can reach your goal, and what needs to happen in your company for that to follow through. It’s not just running the best discounts on camping gear, it’s finding the broadest base of customers interested in camping gear, securing the best suppliers, developing exclusive products, getting a sense of the direction of the industry, and a host of other steps. In some cases, determining the goal of your notification campaign is just the first step in a long business journey.

Take Your Time

And again, it’s not a journey you’ll finish tomorrow. The reality of this process is that you’ll often have to build grand structures, such as huge opt-in lists, carefully-focused segments, and new approaches to automation, in order to hit your biggest goals. Again, you’re tapping away at a block of marble, creating a thing of beauty one chip at a time. But that’s what goals are for, to remind you what all your hard work is in service towards.

Want to see the power of a big goal and the tools of browser-based push notifications at work? Get a free trial of Pushnami!

Push Notifications as a Back-End Tool

Browser-based push notifications are a powerful forward-facing tool. Anybody who’s used them knows that they can be an incredible tool for getting information in front of your best customers. But it’s easy to forget that they can be useful for back-end logistics and information, too. If you’re setting up browser-based push notifications for your customers, take a moment to consider how they can be useful for your business behind the scenes. If everybody’s got the same browser on their desktop, and the same browser in their pocket, push notifications can be a powerful productivity tool.

Push Notifications as a Back-End Tool

Posted on Friday, March 30, 2018

Push notifications can keep your back-end organized.

Browser-based push notifications are a powerful forward-facing tool. Anybody who’s used them knows that they can be an incredible tool for getting information in front of your best customers. But it’s easy to forget that they can be useful for back-end logistics and information, too. If you’re setting up browser-based push notifications for your customers, take a moment to consider how they can be useful for your business behind the scenes. If everybody’s got the same browser on their desktop, and the same browser in their pocket, push notifications can be a powerful productivity tool.

Company-Wide Deadlines

It’s often important to look at certain internal goals through a different lens. Take, for example, the frustration many HR departments feel trying to get certain obligations met, whether it’s informing everybody at the company that it’s time for open enrollment, or that they have a training webinar to attend. These are, essentially, being marketed to employees. And there are only so many flyers you can post, so many emails you can send, and only so much time in the day to find somebody in their cubicle.

With push notifications, especially ones that coordinate with internal systems and lists, you can contact just the people who need the training. You can push when you know they’re not at a meeting and are at their desks to see the alert, and you can include the necessary links for them to fill out forms and otherwise finish the tasks you need to be completed. Push can be a handy tool to get things done.


Coordinate and automate with push.

Informational Push

At work, we’re more mobile than ever before. Sales teams are now roving bands of road warriors. Telecommuting means your desk can now be at the coffee shop down the street, the resort across the country, or at home with a cup of coffee. And that’s meant that getting important bits of information you need to have is that much harder, even with email and voice chat.

Push notifications are perfect for these little informational bits. Does a salesperson need to know an invoice has been sent or been paid? Does somebody in the field need to know a product has been shipped? Does a telecommuter hundreds of miles away need to be alerted the office has been snowed in? You can set up automated push alerts, and they’ll know instantly, whether they’ve got their computer open or their phone in their pocket.

Campaign Monitoring

Finally, another use is so everybody with a stake in a campaign can keep an eye on it, no matter where they are. It’s often important for people in a company to know exactly what the marketing message is on a given day, and browser-based push notifications on an internal list can keep them in the loop. You can even configure them to receive every promotional push sent out, so everyone can observe A/B tests and segments and offer ideas and approaches.

As you can see, there’s more to push than just a marketing tool. Especially if you’re building an external system for customers, look at your needs and see if you need an internal one for employees. Want to see the power of push in action? Get a free trial of Pushnami!

Edging Out Competitors with an Integrated Push Strategy

With any marketing technology, it all comes down to one simple question: how does this give me a leg up? In some cases, there are arguments that you have an app, or a social media channel, or some other marketing tool, so why add browser-based push notifications to the mix? There are several answers to that question that highlight how push notifications give you an advantage over your competitors who aren’t using them.

Edging Out Competitors with an Integrated Push Strategy

Posted on Sunday, February 11, 2018

Push notifications give you a leg up.

With any marketing technology, it all comes down to one simple question: how does this give me a leg up? In some cases, there are arguments that you have an app, or a social media channel, or some other marketing tool, so why add browser-based push notifications to the mix? There are several answers to that question that highlight how push notifications give you an advantage over your competitors who aren’t using them.

You Have The Tools Already

Unlike some marketing technologies, you already have the tools to fire up push notifications on the web. If you’ve got a website that can handle a modern API, setting up browser-based push notifications is an easy task for any webmaster. Rich notifications, with media like images, are a snap as well.

Furthermore, push notifications are simple for your users. They don’t need to install custom software, add a plug-in, or download an app. As long as they’ve got a browser, and they have the interest, they can sign on with ease.

A good question for competitors who don’t use them is why they’re leaving this advantage on the table.

Push Notifications Reach Further

Unlike app notifications, which require you to download an app, browser-based push notifications go wherever the browser goes. Via Chrome, for example, you can reach not just any desktop where your users are logged into the Chrome browser, but also any smartphone or tablet where they’re logged into Chrome. There aren’t many marketing tools that have the same degree of reach, and there are few that are as effective. When you use them, you’ve got that audience to yourself.

The Opt-In

One of the most valuable aspects of browser-based notifications is that your customers opt-in for them. It’s not like an app where you ask for forgiveness instead of permission and hope you don’t get shut off. Your most engaged, curious, and interested customers will choose to receive notifications from you, and you’ll be marketing to the customers most likely to be receptive to your message. No other form of marketing has such an advantage. Why would you ignore that?


With push notifications, you can leave your competition behind.

Push Is Active And Focused

Another factor worth considering is that push notifications are active, encouraging those who get them to take an action or otherwise engage, and they are focused on one idea. Especially in marketing, that active engagement is a rare thing. Even social media, for all its relative urgency, is ultimately consumed passively; you put your message out there with the goal of your followers consuming it.

Thanks to the brevity of push notifications (although 120 characters can communicate more than you might think), focus is key. You pick exactly what you want your most dedicated fans to hear.

Push Is Perfect For Segmented Marketing

Segmentation is crucial to marketing, and push notifications give you access to the market segments that you most want to reach. Even better, you’re reaching your biggest fans, who are most inclined to listen to what you have to say and act on what you’re offering.

Ready to leave your competition in the dust? Get a free trial of Pushnami!