We are excited to announce the hire of Ryan Bartholic, our new President of the Affiliate Division at Pushnami. Bartholic will help us continue our journey of rapid growth through strategic affiliate relationships. This addition reinforces Pushnami’s commitment to developing relationships that advance Pushnami and maximize the income potential for our clients.
“I’m looking forward to connecting the right people in the space with Pushnami to help execute both client and company growth,” Bartholic said.
Bartholic will oversee business development, advertiser relations, client performance marketing initiatives and customer success teams. His background is made up of 15 years of experience developing and executing consumer-focused marketing ventures with companies such as ConsumerAffairs, GreenDot Corporation, ProtectAmerica, FoundersCard, Achieve Financial Services and Data Memory Marketing Inc.
“People who are running a lot of email marketing campaigns and call center strategies often don’t understand the value of push notifications,” Bartholic said. “I’ve met many people who don’t even understand what push is. It’s such an untapped source of potential in the market and I’m excited to help people who are overlooking it start taking advantage of the merits.”
Bartholic believes his background in mid-sized startups can bring Pushnami innovative approaches.
“I really like that Pushnami allows clients to continue marketing to visitors they have already acquired through other channels,” he said. “You can take a product like Pushnami and use it to increase the lifetime value of your site visitors through new engagement and monetization.”
Bartholic spent eight years in Austin and just recently moved back to Columbus, Ohio to be closer to his family.
“Working at Pushnami allows me to keep a foot in the door in Austin,” Bartholic said. “I’ve built a lot of relationships and connections in Austin and when regular travel resumes again, I’m excited that I’ll be able to visit Austin often.”
Pushnami is eager to take advantage of Bartholic’s expertise to set the growth stage for customer acquisition. As Pushnami continues to launch new marketing channels and monetization initiatives for our customers, his expertise will allow us to create strategic partnerships important to the portfolio of our affiliate clients.