Affiliate marketing, also called referral marketing, allows e-commerce providers, especially those with a narrow focus on one type of product, to cater to a much broader spectrum of customers. But it also adds even more competition to the uber-competitive e-commerce industry. Standing out is crucial, and these five techniques will help you and your affiliates attract more customers.
Affiliate marketing, also called referral marketing, allows e-commerce providers, especially those with a narrow focus on one type of product, to cater to a much broader spectrum of customers. But it also adds even more competition to the uber-competitive e-commerce industry. Standing out is crucial, and these five techniques will help you and your affiliates attract more customers.
Affiliate marketing, also called referral marketing, has long been a mainstay of e-commerce. As e-commerce has become more and more about finding a specific niche within a precisely-defined industry, maintaining a full range of content for marketing channels has become a challenge. At the same time, a balance has to be struck between carefully targeting customers most interested in your message and painting with a broad enough brush to engage with markets you may not have considered. Affiliate marketing offers smaller companies the ability to band together and bolster their collective marketing power, meeting both these goals.
Affiliate marketing, also called referral marketing, has long been a mainstay of e-commerce. As e-commerce has become more and more about finding a specific niche within a precisely-defined industry, maintaining a full range of content for marketing channels has become a challenge. At the same time, a balance has to be struck between carefully targeting customers most interested in your message and painting with a broad enough brush to engage with markets you may not have considered. Affiliate marketing offers smaller companies the ability to band together and bolster their collective marketing power, meeting both these goals.
After years of fans hoping, Apple is finally giving iPhone users the notification tool they’ve been demanding with iOS 12: Grouped notifications. This is great news for users, but it may not necessarily be such a positive for browser-based push notification campaigns, especially if they’re caught flatfooted. Here’s what you need to know about grouped […]
After years of fans hoping, Apple is finally giving iPhone users the notification tool they’ve been demanding with iOS 12: Grouped notifications. This is great news for users, but it may not necessarily be such a positive for browser-based push notification campaigns, especially if they’re caught flatfooted. Here’s what you need to know about grouped […]
Top 5 Marketing Tools for E-commerce Sellers in 2019 Posted on Wednesday, November 28, 2018 E-commerce means customers can buy anywhere, on any platform, any time. E-commerce is rapidly growing, but that makes it more competitive. Going into 2019, using the right tools will be crucial. Get set for success with these five. Data Analytics […]
Top 5 Marketing Tools for E-commerce Sellers in 2019 Posted on Wednesday, November 28, 2018 E-commerce means customers can buy anywhere, on any platform, any time. E-commerce is rapidly growing, but that makes it more competitive. Going into 2019, using the right tools will be crucial. Get set for success with these five. Data Analytics […]
It’s a harsh world out there for online marketers. Though the internet brings with it tremendous opportunity to reach more people, your targets are bombarded with dozens of messages daily from multiple brands, whether email, social media, text messaging or another form of online communication. You need a way to cut through the noise and […]
It’s a harsh world out there for online marketers. Though the internet brings with it tremendous opportunity to reach more people, your targets are bombarded with dozens of messages daily from multiple brands, whether email, social media, text messaging or another form of online communication. You need a way to cut through the noise and […]
In 2019, millennials are expected to overtake baby boomers as America’s largest generation. This is why attracting and getting the attention of this forward-thinking group has been a primary goal of many businesses. Regional and smaller trade publications, in particular, have struggled with attracting millennials because many in this age group source their news online. […]
In 2019, millennials are expected to overtake baby boomers as America’s largest generation. This is why attracting and getting the attention of this forward-thinking group has been a primary goal of many businesses. Regional and smaller trade publications, in particular, have struggled with attracting millennials because many in this age group source their news online. […]
Push notifications are powerful tools, but like any powerful tool, they need to be used properly. This step-by-step guide will lay out how any media organization can use web-based notifications with their full effectiveness. A Step-by-Step Guide to Push Notifications for News and Media Companies Posted on Monday, September 24, 2018 The news finds the […]
Push notifications are powerful tools, but like any powerful tool, they need to be used properly. This step-by-step guide will lay out how any media organization can use web-based notifications with their full effectiveness. A Step-by-Step Guide to Push Notifications for News and Media Companies Posted on Monday, September 24, 2018 The news finds the […]
The media landscape is changing rapidly, as outlets multiply and audiences fragment. And nowhere is this clearer than in the data collected by Pew’s State Of The News Media reports, which offer a perspective on how the media is changing and where it’s heading. Here are a few key statistics from their most recent collection […]
The media landscape is changing rapidly, as outlets multiply and audiences fragment. And nowhere is this clearer than in the data collected by Pew’s State Of The News Media reports, which offer a perspective on how the media is changing and where it’s heading. Here are a few key statistics from their most recent collection […]
As options for news expand, newspapers, radio and television have to shift their strategies to capture the attention of viewers. The dynamic has shifted from viewership coming to news sources, to those sources coming to the viewership, and there’s a multitude of ways to bring your news to precisely the people who want it. Five […]
As options for news expand, newspapers, radio and television have to shift their strategies to capture the attention of viewers. The dynamic has shifted from viewership coming to news sources, to those sources coming to the viewership, and there’s a multitude of ways to bring your news to precisely the people who want it. Five […]
Both the opportunities and challenges of running a media business have never been greater. 10% of Americans still get their news from a physical newspaper, but that’s still a decline from a decade ago. Radio remains a news resource but shows a similar decline. And local TV news continues to be popular, but its audience […]
Both the opportunities and challenges of running a media business have never been greater. 10% of Americans still get their news from a physical newspaper, but that’s still a decline from a decade ago. Radio remains a news resource but shows a similar decline. And local TV news continues to be popular, but its audience […]
If you run an e-commerce store, it’s likely you have an arsenal of strategies you rotate to feed into your marketing funnels. But, with so many tactics to choose from, it’s challenging to decide which ones will boost sales without requiring hefty resources. In this article, we outline some effective marketing tactics that will move […]
If you run an e-commerce store, it’s likely you have an arsenal of strategies you rotate to feed into your marketing funnels. But, with so many tactics to choose from, it’s challenging to decide which ones will boost sales without requiring hefty resources. In this article, we outline some effective marketing tactics that will move […]
Is your product high-quality and useful to your customers? If so, this is a good start and vitally important, but it’s not enough to scale your e-commerce business. You also need the right website content to promote and sell your products. Below are six important website content components and what each piece entails. We also […]
Is your product high-quality and useful to your customers? If so, this is a good start and vitally important, but it’s not enough to scale your e-commerce business. You also need the right website content to promote and sell your products. Below are six important website content components and what each piece entails. We also […]