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Pushnami Blog

Expert advice on push notifications, marketing strategies, and improving your click rates.

How to Build More Effective Drip Campaigns in 2019
Published — Monday February 11, 2019

Drip marketing harnesses the power of automation and segmenting by sending out a set of messages on a schedule or tied to certain triggers. If you sign up for a service, you’ll almost always get a thank-you message, followed a day or two later by some form of follow-up. Drip marketing, however, can be far more than just common courtesy. Here’s how to get more from it in 2019.

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How to Build More Effective Drip Campaigns in 2019
Published — Monday February 11, 2019

Drip marketing harnesses the power of automation and segmenting by sending out a set of messages on a schedule or tied to certain triggers. If you sign up for a service, you’ll almost always get a thank-you message, followed a day or two later by some form of follow-up. Drip marketing, however, can be far more than just common courtesy. Here’s how to get more from it in 2019.

READ MORE
Alarming Cart Abandonment Stats for 2019 — And How Pushnami Can Help
Published — Thursday February 7, 2019

Cart abandonment has been a consistent problem in e-commerce. New reports confirm it’s only getting worse, with rates in some sectors as high as 75%. Push notifications, such as Pushnami’s browser-based system, can help reduce cart abandonment. But to prevent cart abandonment properly, it first must be understood.

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Alarming Cart Abandonment Stats for 2019 — And How Pushnami Can Help
Published — Thursday February 7, 2019

Cart abandonment has been a consistent problem in e-commerce. New reports confirm it’s only getting worse, with rates in some sectors as high as 75%. Push notifications, such as Pushnami’s browser-based system, can help reduce cart abandonment. But to prevent cart abandonment properly, it first must be understood.

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The Top KPIs to Track for Your Push Notification Campaigns
Published — Wednesday February 6, 2019

Push notifications are a powerful tool. But no tool is useful if you can’t measure its performance. What would your car be without its speedometer, gas gauge, or RPMs? Any marketing campaign needs metrics to measure its effectiveness, and these are the ones that will tell you how it’s performing.

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The Top KPIs to Track for Your Push Notification Campaigns
Published — Wednesday February 6, 2019

Push notifications are a powerful tool. But no tool is useful if you can’t measure its performance. What would your car be without its speedometer, gas gauge, or RPMs? Any marketing campaign needs metrics to measure its effectiveness, and these are the ones that will tell you how it’s performing.

READ MORE
Eight E-Commerce Trends Worth Watching in 2019
Published — Monday January 28, 2019

E-commerce has grown rapidly, and 2019 promises to see even bigger gains. But it’s also changing rapidly, and staying on top of current trends will be key to success.

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Eight E-Commerce Trends Worth Watching in 2019
Published — Monday January 28, 2019

E-commerce has grown rapidly, and 2019 promises to see even bigger gains. But it’s also changing rapidly, and staying on top of current trends will be key to success.

READ MORE
The State of Push Notifications in 2019
Published — Friday January 25, 2019

Multi-channel marketing will only become more important in 2019. Social media, video, audio, email, and push notifications, among others, form the anchor of any effective marketing strategy. However, push notifications will be particularly crucial for multi-channel strategies throughout 2019, especially as we consider the shifting fortunes of other marketing channels in 2018, from plunging app download rates to social media executives dragged in front of Congress to account for their misuse of data. In this piece, we’ll survey the state of the industry and discuss where it will head over the coming year.

READ MORE
The State of Push Notifications in 2019
Published — Friday January 25, 2019

Multi-channel marketing will only become more important in 2019. Social media, video, audio, email, and push notifications, among others, form the anchor of any effective marketing strategy. However, push notifications will be particularly crucial for multi-channel strategies throughout 2019, especially as we consider the shifting fortunes of other marketing channels in 2018, from plunging app download rates to social media executives dragged in front of Congress to account for their misuse of data. In this piece, we’ll survey the state of the industry and discuss where it will head over the coming year.

READ MORE
How to Use Push Notifications to Boost Affiliate Site Traffic
Published — Wednesday January 23, 2019

Affiliate marketing needs engaged, thoughtful consumers. Browser-based push notifications are ideal for recruiting the visitors most likely to engage with your affiliate marketing, boosting traffic and the effectiveness of your site. How? It’s due to effective use of the platform.

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How to Use Push Notifications to Boost Affiliate Site Traffic
Published — Wednesday January 23, 2019

Affiliate marketing needs engaged, thoughtful consumers. Browser-based push notifications are ideal for recruiting the visitors most likely to engage with your affiliate marketing, boosting traffic and the effectiveness of your site. How? It’s due to effective use of the platform.

READ MORE
Audience Segmentation in E-Commerce: A Quick Guide for 2019
Published — Friday January 18, 2019

The rise of SEO has made marketing personal. Where before the approach was to buy an ad and show it to the widest range of people possible, modern advertising is far more targeted. So how do you find these targets, called segments, and apply them on your e-commerce site in 2019?

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Audience Segmentation in E-Commerce: A Quick Guide for 2019
Published — Friday January 18, 2019

The rise of SEO has made marketing personal. Where before the approach was to buy an ad and show it to the widest range of people possible, modern advertising is far more targeted. So how do you find these targets, called segments, and apply them on your e-commerce site in 2019?

READ MORE
Push Notification Best Practices for Affiliate Marketers
Published — Wednesday January 16, 2019

Affiliate marketers may be completely unfamiliar with push notifications, but used properly, they can bring committed customers back to your site regularly. Here are two examples affiliates can apply to bolster traffic through push notifications.

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Push Notification Best Practices for Affiliate Marketers
Published — Wednesday January 16, 2019

Affiliate marketers may be completely unfamiliar with push notifications, but used properly, they can bring committed customers back to your site regularly. Here are two examples affiliates can apply to bolster traffic through push notifications.

READ MORE
Mobile vs. Browser-Based Push Notifications: Which is Better for Your Affiliate Business?
Published — Monday January 14, 2019

Your customers are never in one place long, yet always in reach. Mobile technology means affiliate marketing can reach your most dedicated customers wherever they are. But not all forms of push may suit the needs of affiliates, or those running the network.

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Mobile vs. Browser-Based Push Notifications: Which is Better for Your Affiliate Business?
Published — Monday January 14, 2019

Your customers are never in one place long, yet always in reach. Mobile technology means affiliate marketing can reach your most dedicated customers wherever they are. But not all forms of push may suit the needs of affiliates, or those running the network.

READ MORE
How Cannabis Businesses Can Use Push Notifications for Customer Retention
Published — Friday January 11, 2019

One of the challenges of any growing industry is customer retention. And the faster the industry grows, and thus the more options are available, the tougher it gets. No industry is growing as fast as cannabis, so in the space, customer retention is key, and push notifications can help.

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How Cannabis Businesses Can Use Push Notifications for Customer Retention
Published — Friday January 11, 2019

One of the challenges of any growing industry is customer retention. And the faster the industry grows, and thus the more options are available, the tougher it gets. No industry is growing as fast as cannabis, so in the space, customer retention is key, and push notifications can help.

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The Ultimate Guide to Push Notifications for the Cannabis Industry
Published — Wednesday January 9, 2019

Marijuana legalization is quickly becoming commonplace. While in much of the world, recreational cannabis is still illegal, the rising tide of both medical use and pushes to legalize recreational use is launching a rapidly expanding industry. Here’s how push notification technology can help cannabis companies and related operations stay ahead of the competition.

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The Ultimate Guide to Push Notifications for the Cannabis Industry
Published — Wednesday January 9, 2019

Marijuana legalization is quickly becoming commonplace. While in much of the world, recreational cannabis is still illegal, the rising tide of both medical use and pushes to legalize recreational use is launching a rapidly expanding industry. Here’s how push notification technology can help cannabis companies and related operations stay ahead of the competition.

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The Ultimate Guide to Using Push Notifications for Your Employment Website
Published — Monday January 7, 2019

Imagine you walked into an ice cream shop with a strong appetite for a vanilla cone, but instead of immediately indulging, you spot a display of 50 different brands of vanilla ice cream that all look the same. Which one do you choose?

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The Ultimate Guide to Using Push Notifications for Your Employment Website
Published — Monday January 7, 2019

Imagine you walked into an ice cream shop with a strong appetite for a vanilla cone, but instead of immediately indulging, you spot a display of 50 different brands of vanilla ice cream that all look the same. Which one do you choose?

READ MORE