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Pushnami Blog

Expert advice on push notifications, marketing strategies, and improving your click rates.

How to Increase Repeat Customers for E-commerce
Published — Thursday April 18, 2019

The e-commerce sector is rife with competition, which makes it even more essential for businesses to keep customers coming back. Innovative products, well-priced deals, and above-and-beyond customer support are all ways that e-commerce businesses build brand loyalty for the long run. While these are all effective tools in their own right, how they are delivered […]

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How to Increase Repeat Customers for E-commerce
Published — Thursday April 18, 2019

The e-commerce sector is rife with competition, which makes it even more essential for businesses to keep customers coming back. Innovative products, well-priced deals, and above-and-beyond customer support are all ways that e-commerce businesses build brand loyalty for the long run. While these are all effective tools in their own right, how they are delivered […]

READ MORE
Are Web-Based Push Notifications Better Than Email Marketing?
Published — Monday April 15, 2019

Email marketing is a tried-and-true way to get the word out about your brand. However, when you consider the large amounts of emails that the average user receives, combined with an increase in automatic sorting (when’s the last time you visited your “Promotions” folder in Gmail?), it’s clear that businesses need to explore a new […]

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Are Web-Based Push Notifications Better Than Email Marketing?
Published — Monday April 15, 2019

Email marketing is a tried-and-true way to get the word out about your brand. However, when you consider the large amounts of emails that the average user receives, combined with an increase in automatic sorting (when’s the last time you visited your “Promotions” folder in Gmail?), it’s clear that businesses need to explore a new […]

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Learn How to Boost Customer Retention with Web Push Notifications
Published — Monday April 8, 2019

Making that initial conversion is a beautiful thing, but nothing beats a customer who keeps coming back. Returning customers spend nearly double the amount that new ones do, which should put customer retention at the top of any savvy marketer’s list. Web push notifications are one of the best ways to retain customers, having been […]

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Learn How to Boost Customer Retention with Web Push Notifications
Published — Monday April 8, 2019

Making that initial conversion is a beautiful thing, but nothing beats a customer who keeps coming back. Returning customers spend nearly double the amount that new ones do, which should put customer retention at the top of any savvy marketer’s list. Web push notifications are one of the best ways to retain customers, having been […]

READ MORE
Five News & Broadcast Media Stats You Need to Know in 2019
Published — Wednesday February 27, 2019

The media landscape is changing rapidly, as outlets multiply and audiences fragment. And nowhere is this clearer than in the data collected by Pew’s State Of The News Media reports, which offer a perspective on how the media is changing and where it’s heading. Here are a few key statistics from their most recent collection […]

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Five News & Broadcast Media Stats You Need to Know in 2019
Published — Wednesday February 27, 2019

The media landscape is changing rapidly, as outlets multiply and audiences fragment. And nowhere is this clearer than in the data collected by Pew’s State Of The News Media reports, which offer a perspective on how the media is changing and where it’s heading. Here are a few key statistics from their most recent collection […]

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Which Push Notifications Do Your Customers Want to See?
Published — Monday February 25, 2019

What if you could make your advertising relevant and make your customer interactions more productive? With the right push notifications, you can. When you get the timing and content of a push notification just right, you can ramp up customer engagement and provide exactly the type of messaging your customers want to see. Push Notifications […]

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Which Push Notifications Do Your Customers Want to See?
Published — Monday February 25, 2019

What if you could make your advertising relevant and make your customer interactions more productive? With the right push notifications, you can. When you get the timing and content of a push notification just right, you can ramp up customer engagement and provide exactly the type of messaging your customers want to see. Push Notifications […]

READ MORE
APIs for Push Notification Newbies
Published — Wednesday February 20, 2019

APIs, or Application Programming Interfaces, are highly useful tools for push notification campaigns, but they’re often poorly explained. Here’s what you need to know about APIs and their use.

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APIs for Push Notification Newbies
Published — Wednesday February 20, 2019

APIs, or Application Programming Interfaces, are highly useful tools for push notification campaigns, but they’re often poorly explained. Here’s what you need to know about APIs and their use.

READ MORE
How to Build More Effective Drip Campaigns in 2019
Published — Monday February 11, 2019

Drip marketing harnesses the power of automation and segmenting by sending out a set of messages on a schedule or tied to certain triggers. If you sign up for a service, you’ll almost always get a thank-you message, followed a day or two later by some form of follow-up. Drip marketing, however, can be far more than just common courtesy. Here’s how to get more from it in 2019.

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How to Build More Effective Drip Campaigns in 2019
Published — Monday February 11, 2019

Drip marketing harnesses the power of automation and segmenting by sending out a set of messages on a schedule or tied to certain triggers. If you sign up for a service, you’ll almost always get a thank-you message, followed a day or two later by some form of follow-up. Drip marketing, however, can be far more than just common courtesy. Here’s how to get more from it in 2019.

READ MORE
Alarming Cart Abandonment Stats for 2019 — And How Pushnami Can Help
Published — Thursday February 7, 2019

Cart abandonment has been a consistent problem in e-commerce. New reports confirm it’s only getting worse, with rates in some sectors as high as 75%. Push notifications, such as Pushnami’s browser-based system, can help reduce cart abandonment. But to prevent cart abandonment properly, it first must be understood.

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Alarming Cart Abandonment Stats for 2019 — And How Pushnami Can Help
Published — Thursday February 7, 2019

Cart abandonment has been a consistent problem in e-commerce. New reports confirm it’s only getting worse, with rates in some sectors as high as 75%. Push notifications, such as Pushnami’s browser-based system, can help reduce cart abandonment. But to prevent cart abandonment properly, it first must be understood.

READ MORE
The Top KPIs to Track for Your Push Notification Campaigns
Published — Wednesday February 6, 2019

Push notifications are a powerful tool. But no tool is useful if you can’t measure its performance. What would your car be without its speedometer, gas gauge, or RPMs? Any marketing campaign needs metrics to measure its effectiveness, and these are the ones that will tell you how it’s performing.

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The Top KPIs to Track for Your Push Notification Campaigns
Published — Wednesday February 6, 2019

Push notifications are a powerful tool. But no tool is useful if you can’t measure its performance. What would your car be without its speedometer, gas gauge, or RPMs? Any marketing campaign needs metrics to measure its effectiveness, and these are the ones that will tell you how it’s performing.

READ MORE
Eight E-Commerce Trends Worth Watching in 2019
Published — Monday January 28, 2019

E-commerce has grown rapidly, and 2019 promises to see even bigger gains. But it’s also changing rapidly, and staying on top of current trends will be key to success.

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Eight E-Commerce Trends Worth Watching in 2019
Published — Monday January 28, 2019

E-commerce has grown rapidly, and 2019 promises to see even bigger gains. But it’s also changing rapidly, and staying on top of current trends will be key to success.

READ MORE
The State of Push Notifications in 2019
Published — Friday January 25, 2019

Multi-channel marketing will only become more important in 2019. Social media, video, audio, email, and push notifications, among others, form the anchor of any effective marketing strategy. However, push notifications will be particularly crucial for multi-channel strategies throughout 2019, especially as we consider the shifting fortunes of other marketing channels in 2018, from plunging app download rates to social media executives dragged in front of Congress to account for their misuse of data. In this piece, we’ll survey the state of the industry and discuss where it will head over the coming year.

READ MORE
The State of Push Notifications in 2019
Published — Friday January 25, 2019

Multi-channel marketing will only become more important in 2019. Social media, video, audio, email, and push notifications, among others, form the anchor of any effective marketing strategy. However, push notifications will be particularly crucial for multi-channel strategies throughout 2019, especially as we consider the shifting fortunes of other marketing channels in 2018, from plunging app download rates to social media executives dragged in front of Congress to account for their misuse of data. In this piece, we’ll survey the state of the industry and discuss where it will head over the coming year.

READ MORE
How to Use Push Notifications to Boost Affiliate Site Traffic
Published — Wednesday January 23, 2019

Affiliate marketing needs engaged, thoughtful consumers. Browser-based push notifications are ideal for recruiting the visitors most likely to engage with your affiliate marketing, boosting traffic and the effectiveness of your site. How? It’s due to effective use of the platform.

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How to Use Push Notifications to Boost Affiliate Site Traffic
Published — Wednesday January 23, 2019

Affiliate marketing needs engaged, thoughtful consumers. Browser-based push notifications are ideal for recruiting the visitors most likely to engage with your affiliate marketing, boosting traffic and the effectiveness of your site. How? It’s due to effective use of the platform.

READ MORE