How Bulldog Media Group Scaled Their Affiliate Business with Pushnami
Bulldog Media Group is a leading performance marketing company, specializing in online customer acquisition for clients in the financial services industry.
The Challenge of Driving Web Traffic to Affiliate Offers
BMG’s success relies on retargeting strategies for cross-sell opportunities across multiple owned and operated websites, as well as websites that they manage on behalf of their clients. Without the right strategies in place this can become increasingly difficult, especially at scale.
BMG Has Established Three Main Push Strategies
BMG and Pushnami teamed up to develop a push strategy across a variety of their domains to solidify high-quality traffic to their offers. Pushnami’s automated approach paired with retargeting efforts gave BMG the solutions needed to increase the monetization of their website visitors and increase the earnings per click of their offers.
Retargeting Website Traffic with Web Push
In a few simple steps, BMG was able to install the Pushnami code on all of their sites and begin collecting web push subscribers from their website traffic. One of their owned websites, www.creditsoup.com, has grown to over 175K web push subscribers alone.
Once a subscriber opts-in to receive updates, they’ll receive notifications directly to their web browser or Android device to come back to either the website they subscribed on, or another relevant website in their network.
For example, a CreditSoup subscriber could receive push notifications that encourage them to apply to credit card offers on another one of their websites that contain similar offers to the ones on CreditSoup. This helps BMG recapture potentially lost business and increases overall traffic to multiple offers within their own network.
Optimizing Creative Sends with Pushnomics
Pushnomics (Pushnami’s machine learning system), allows BMG to automate their send strategy by optimizing which messages and offers should be sent to each individual subscriber. This significantly reduces the amount of time required to determine the right offer to send to the right subscriber groups and the best possible time.
Once a group of BMG’s offers are entered into a Pushnomics collection, Pushnami’s system will use 6+ years of machine learning insights to determine the overall best send strategy to help them reach as close to 100% optimization as possible.
Using PushClick+ to Further Monetize Traffic
PushClick+ allows any Pushnami user to include personalized and compliant third-party offers from the Pushnami ad network in their send strategy. This opens up an additional monetization opportunity with their traffic that they otherwise would not have.
All third-party offers included in their strategy are put through a review process that ensures only appropriate and on-brand messaging is sent to their subscribers.
Results
1.25M+ Web Push Subscribers
Average Monthly Clicks to External Offers
Monthly PushClick+ Revenue
"
Ready to Get Started?
Just like Bulldog Media Group, Pushnami can help scale your affiliate marketing business. Take advantage of Pushnami’s 30-day free trial with just a few easy steps. Ready to get started?