With Pushnami’s web-based push notifications, LeatherUp is able to now capture abandoned cart sales that would have otherwise been lost. The web-based push notification implementation targets users that have not purchased after receiving an abandoned cart email reminder. This extra nudge has helped drive additional revenue in the tens of thousands of dollars for LeatherUp.
LeatherUp has also been able to grow their subscriber base steadily week to week with the ease of one-click subscriptions on their site. No email addresses are necessary to connect with their potential and current customers while they are online. Sending promotions becomes easy when users can sign up with little to no effort, and this has yielded an additional promotional channel for LeatherUp to sell through.