Newsweek installed Web Push on their website so their readers could set-up alerts for important or targeted news stories.
They also implemented Smart Subscribe (example pictured right), which enables them to deliver an on-brand opt-in that maximizes their opt-in rate.
Using our easy RSS integration, Newsweek began sending the latest trending articles and breaking news stories to their subscribers on a regular cadence based on subscriber interests. This also automated the creation of the push notification (image, headline, body, CTA) saving their editorial team hours of work per week.
- Newsweek attracted 500K+ Web Push subscribers in under 8 weeks.