Last week Apple released new guidelines that now allow App Store apps to send ads as push notifications. Previously apps couldn’t use push notifications for “advertising, promotions, or direct marketing purposes,” but that’s no longer the case as spotted by 9to5Mac. Section 4.5.4...

Not every customer has the same journey. Most customers take a few re-routes before making their final purchase decision. Use these customer-centric tips to improve the purchasing journey for a more memorable experience and better conversion rate. Posted on Monday,...

Just like Facebook and Instagram pair well together, so do email and push messages. When constructing messaging for your marketing campaign, it is wise to look at each channel you are using and how they fit together. Some channels complement...

First impressions can make all the difference for your brand. When a user visits your website for the first time, what will they come away remembering? There are a number of options your company can choose from when it comes...

Just like Facebook and Instagram pair well together, so do email and push messages. When constructing messaging for your marketing campaign, it is wise to look at each channel you are using and how they fit together. Some channels complement...

Think of the last generic piece of marketing you received. Whether it was an email, a piece of mail, or an ad on TV, if it didn’t interest you, you didn’t care. Generic marketing encourages recipients to unsubscribe, throw the...

Push notifications are rapidly increasing in popularity. With open rates far exceeding those of email marketing, businesses are implementing push in their digital marketing strategy now more than ever. Whether you are new to push notifications or want to learn...

Everybody loves a discount code. In fact, about 93% of shoppers will use a discount code or coupon throughout the year. So what’s the secret to successfully using emails, social media, print venues, or promotional push notifications to deliver discount codes? Let’s...