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Five Tools You Can Use to Boost Engagement on Your Affiliate Site

Five Tools You Can Use to Boost Engagement on Your Affiliate Site

Affiliate marketing, also called referral marketing, allows e-commerce providers, especially those with a narrow focus on one type of product, to cater to a much broader spectrum of customers. But it also adds even more competition to the uber-competitive e-commerce industry. Standing out is crucial, and these five techniques will help you and your affiliates attract more customers.

Five Tools You Can Use to Boost Engagement on Your Affiliate Site

Posted on Wednesday, December 5, 2018

Affiliate marketing provides a suite of tools to lift all boats.

Affiliate marketing, also called referral marketing, allows e-commerce providers, especially those with a narrow focus on one type of product, to cater to a much broader spectrum of customers. But it also adds even more competition to the uber-competitive e-commerce industry. Standing out is crucial, and these five techniques will help you and your affiliates attract more customers.

Push Notifications

In many e-commerce spaces, it’s difficult to maintain the value proposition push notification campaigns need, especially in a specific industry niche. If you’re not producing a wide range of content across many channels, it may be difficult to keep pace and offer unique value. But with affiliate marketing, you can start an effective campaign and cater to a broader audience at the same time. By pushing out products and offers from your affiliates that you know customers will be interested in, you’ll increase the value of your notifications while keeping customers engaged.

Live Chat

Live chat helps you stand out to customers who are new to the sector or looking to purchase for a business or a family member. Especially with more exotic products or highly competitive industries, potential customers will want to know some specific details, and live chat allows them to tap into your company’s and your affiliate’s knowledge base. It’s particularly useful for products designed to work together, as you can explain step by step how they synergize, whether it’s a set of industrial technologies or complimentary consumer technology.

Short-Form Video

Video is incredibly useful for illustrating concepts that are difficult to put into words. Consider, for example, how you’d explain to someone in words how to assemble something, versus creating a short instructional video that illustrates it. Especially with modern technology putting a TV in every pocket, video can show customers and potential customers why you recommend your affiliates, and exactly what their products do.


Every business can have a network of affiliates, no matter how narrow.

Infographics

Not every user has the patience, or the data plan, for video, and sometimes video is too brisk to get into details. Infographics are perfect for exploring subjects in more detail while retaining a visual element that’s easily shareable and linkable on blogs. A good infographic will have a flow, much like waterfall marketing, that starts with a specific topic and uses data as you scroll down to support a detailed conclusion. It could also illustrate how to use your affiliate’s products with yours, depending on the approach.

Sponsored Podcasts

Audio offers a powerful tool to instruct, educate, and provide an opinion. With the wide acceptance and availability of podcasts and apps, as well as sponsored podcasts, all you need is equipment and a concept. What is it about your product or your industry that matters and that your customer needs to know? What’s fascinating about what you do? Podcasts let you tell customers on the go as they stream that audio while driving, working out, or walking the dog.

These are just five channels. Any affiliate marketing campaign can sprawl across dozens of different channels. The key with affiliate marketing is to always remember the value to the customer, in both the product and the medium. To learn more about how push notifications fit into your affiliate marketing campaign, get a free trial!