Is push marketing a good fit for your website?

Adding a channel to your website is a commitment. It should earn back the time you put in. Push tends to fit when 3 things are true.

• Visitors come back to your site, or would with a reminder.
• You have new stories, products, or offers worth sending.
• Most of your visitors use a browser that can receive web push.

Here is how to check each one, and the 2 ways publishers run push with Pushnami.

How web push works

A visitor accepts a prompt in their browser to get notifications from your site. After that, you can send short messages that show up on their screen, even after they close your site. A click opens the page the message links to.

The visitor never hands over an email address. They can turn notifications off in their browser settings at any time. Push works alongside search, social, and email. It gives you a direct way back to people who asked to hear from you.

Who can get your notifications

Chrome, Edge, Firefox, Opera, and Samsung Internet support web push on desktop and Android. Safari supports it on Mac (Can I use).

iPhone and iPad work differently. Web push works there for sites a visitor has added to their Home Screen, starting with iOS and iPadOS 16.4 (WebKit). A visitor reading your site in a regular iPhone browser tab cannot subscribe.

Before you start, look at your analytics by device and browser. A site with mostly desktop and Android traffic has more visitors who can subscribe than a site with mostly iPhone traffic.

How browsers handle opt-in

Browsers guard the permission prompt. Their rules reward sites that ask at a sensible moment and send messages people want.

• Firefox shows the prompt only after a visitor clicks, taps, or presses a key on the page (Mozilla). Safari also needs a direct action from the visitor, like clicking a subscribe button (WebKit).
• Chrome shows a quieter prompt on sites with very low acceptance rates (Chromium Blog).
• Since October 2025, Chrome removes the permission from sites that send a high volume of notifications to people who rarely engage with them (Google). In Google’s tests, sites that sent fewer notifications saw more clicks.

Ask when the visitor has a reason to say yes, like after they finish an article or view a product. Then send what they signed up for.

Sites that do well with push

Push fits any site with a reason to reach people between visits. Here is what different sites send.

• News and media sites send breaking news and new stories to readers who asked for them.
• Ecommerce sites send offers, restocks, and reminders about items left in a cart.
• Job boards send new listings to candidates as soon as employers post them.
• Travel sites send check-in reminders, flight status updates, and sale fares.
• Deal and affiliate sites send flash sales and new discounts.
• Nonprofits remind supporters about volunteer days and giving campaigns.

2 ways to run push with Pushnami

1,000+ publisher websites run Pushnami push. Publishers pick one of 2 models.

Managed Services

Pick this if you want push to pay you. We run push on your site end to end and share the revenue with you. You add our code, your visitors opt in, and we handle the rest.

The notifications carry offers from advertisers. Pushnomics, our AI engine, picks the offer and the send time for each subscriber. That matters now that Chrome watches how subscribers engage. Push becomes a second revenue stream on top of what your site already earns. Publishers have always been paid on time.

Push Enterprise

Pick this if you have your own audience and want to control what goes out. You send your own notifications to your own subscribers through the Pushnami admin. It is built for media, ecommerce, and job boards. Push Enterprise is priced to the work you need.

To have push pay you, read about Managed Services. To send to your own subscribers, see Push Enterprise.