Powerhouse enterprise-grade CMS platform RebelMouse and Pushnami have teamed up to help RebelMouse customers expedite their efforts of growing loyal followings and optimizing their content across platforms in real time.
RebelMouse believes content teams must have mobile-friendly, hyper-efficient tools to have a chance in today’s digital environment and that handling breaking news and getting timely updates to all critical channels is more pressing than ever before. RebelMouse’s out-of-the-box integration with Pushnami makes it easy for publishers to leverage push notifications to secure new audiences and create repeat engagement with established followers. The integration will help their customers expand their reach, accelerate engagement and meet their revenue goals.
Users can send Pushnami push notifications through RebelMouse’s editorial interface. With just a tick of a checkbox, publishers can set up a push notification for an article using Pushnami’s technology without ever having to leave the RebelMouse entry editor.
Push notifications are an excellent way for content and news sites to break through the noise. Studies show that push notifications can escalate conversions 30 percent more than other marketing channels.
Here’s why they’re effective:
You own your traffic
Pushnami’s advanced subscriber capture tools enable users to build a subscriber list based on your website’s traffic. After you convince your loyal visitors to sign up to receive push notifications you have a new marketing channel that you have total control and ownership of. You can then push the most relevant content out to these subscribers.
Breaking news gets seen
Once you’ve built your subscriber list, unleashing those breaking news stories is a cinch using Pushnami. Integrating your RSS feed with push is seamless and ensures that any new article receives as much traffic as possible. The urgency of push means your subscribers can experience your content “live”, rather than having to find it later via social media feeds or by digging through your website.
Retargeting visitors takes the frontseat
Browser-based push notifications can give news and content websites a simple way to retarget their visitors and drive viewership to their articles. For many news outlets, digital subscriptions are crucial to the business, and push notifications can help support this revenue stream.