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Pushnami Blog

Expert advice on push notifications, marketing strategies, and improving your click rates.

Audience Segmentation in E-Commerce: A Quick Guide for 2019
Published — Friday January 18, 2019

The rise of SEO has made marketing personal. Where before the approach was to buy an ad and show it to the widest range of people possible, modern advertising is far more targeted. So how do you find these targets, called segments, and apply them on your e-commerce site in 2019?

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Audience Segmentation in E-Commerce: A Quick Guide for 2019
Published — Friday January 18, 2019

The rise of SEO has made marketing personal. Where before the approach was to buy an ad and show it to the widest range of people possible, modern advertising is far more targeted. So how do you find these targets, called segments, and apply them on your e-commerce site in 2019?

READ MORE
Push Notification Best Practices for Affiliate Marketers
Published — Wednesday January 16, 2019

Affiliate marketers may be completely unfamiliar with push notifications, but used properly, they can bring committed customers back to your site regularly. Here are two examples affiliates can apply to bolster traffic through push notifications.

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Push Notification Best Practices for Affiliate Marketers
Published — Wednesday January 16, 2019

Affiliate marketers may be completely unfamiliar with push notifications, but used properly, they can bring committed customers back to your site regularly. Here are two examples affiliates can apply to bolster traffic through push notifications.

READ MORE
Mobile vs. Browser-Based Push Notifications: Which is Better for Your Affiliate Business?
Published — Monday January 14, 2019

Your customers are never in one place long, yet always in reach. Mobile technology means affiliate marketing can reach your most dedicated customers wherever they are. But not all forms of push may suit the needs of affiliates, or those running the network.

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Mobile vs. Browser-Based Push Notifications: Which is Better for Your Affiliate Business?
Published — Monday January 14, 2019

Your customers are never in one place long, yet always in reach. Mobile technology means affiliate marketing can reach your most dedicated customers wherever they are. But not all forms of push may suit the needs of affiliates, or those running the network.

READ MORE
How Cannabis Businesses Can Use Push Notifications for Customer Retention
Published — Friday January 11, 2019

One of the challenges of any growing industry is customer retention. And the faster the industry grows, and thus the more options are available, the tougher it gets. No industry is growing as fast as cannabis, so in the space, customer retention is key, and push notifications can help.

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How Cannabis Businesses Can Use Push Notifications for Customer Retention
Published — Friday January 11, 2019

One of the challenges of any growing industry is customer retention. And the faster the industry grows, and thus the more options are available, the tougher it gets. No industry is growing as fast as cannabis, so in the space, customer retention is key, and push notifications can help.

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The Ultimate Guide to Push Notifications for the Cannabis Industry
Published — Wednesday January 9, 2019

Marijuana legalization is quickly becoming commonplace. While in much of the world, recreational cannabis is still illegal, the rising tide of both medical use and pushes to legalize recreational use is launching a rapidly expanding industry. Here’s how push notification technology can help cannabis companies and related operations stay ahead of the competition.

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The Ultimate Guide to Push Notifications for the Cannabis Industry
Published — Wednesday January 9, 2019

Marijuana legalization is quickly becoming commonplace. While in much of the world, recreational cannabis is still illegal, the rising tide of both medical use and pushes to legalize recreational use is launching a rapidly expanding industry. Here’s how push notification technology can help cannabis companies and related operations stay ahead of the competition.

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The Ultimate Guide to Using Push Notifications for Your Employment Website
Published — Monday January 7, 2019

Imagine you walked into an ice cream shop with a strong appetite for a vanilla cone, but instead of immediately indulging, you spot a display of 50 different brands of vanilla ice cream that all look the same. Which one do you choose?

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The Ultimate Guide to Using Push Notifications for Your Employment Website
Published — Monday January 7, 2019

Imagine you walked into an ice cream shop with a strong appetite for a vanilla cone, but instead of immediately indulging, you spot a display of 50 different brands of vanilla ice cream that all look the same. Which one do you choose?

READ MORE
Aligning the Buyer Journey with Your Push Notifications
Published — Sunday January 6, 2019

Your neighborhood plumber has been knocking on your door for months trying to sell you his services. Annoyed, you turn him away and tell him to never come back. Three weeks later, your pipes burst. Right solution; wrong timing.

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Aligning the Buyer Journey with Your Push Notifications
Published — Sunday January 6, 2019

Your neighborhood plumber has been knocking on your door for months trying to sell you his services. Annoyed, you turn him away and tell him to never come back. Three weeks later, your pipes burst. Right solution; wrong timing.

READ MORE
4 Tools to Help Move Leads Down the Funnel
Published — Friday January 4, 2019

Today’s consumers are highly skeptical. They won’t make a purchase until they feel they can trust you and feel confident in your brand. In fact, it can take two to seven interactions with a brand before a consumer even makes a purchase.

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4 Tools to Help Move Leads Down the Funnel
Published — Friday January 4, 2019

Today’s consumers are highly skeptical. They won’t make a purchase until they feel they can trust you and feel confident in your brand. In fact, it can take two to seven interactions with a brand before a consumer even makes a purchase.

READ MORE
Want to Increase Conversions? Start Here.
Published — Wednesday January 2, 2019

The goal of any online marketing campaign is often summed up in one metric: Conversion rates. How much your audience is clicking when you contact them anchors many forms of online marketing—especially in urgent forms of it such as browser-based push notifications. And used smartly, push notifications can bolster your company’s conversion rates. Here are three examples of how different companies used push to keep customers engaged, and how you can apply their experiences to your own campaigns.

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Want to Increase Conversions? Start Here.
Published — Wednesday January 2, 2019

The goal of any online marketing campaign is often summed up in one metric: Conversion rates. How much your audience is clicking when you contact them anchors many forms of online marketing—especially in urgent forms of it such as browser-based push notifications. And used smartly, push notifications can bolster your company’s conversion rates. Here are three examples of how different companies used push to keep customers engaged, and how you can apply their experiences to your own campaigns.

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Does Your Push Need A Privacy Policy?
Published — Monday December 31, 2018

Privacy is on the mind of everyone working online. Between increasing restrictions and rising consumer concerns, navigating these sometimes choppy waters can be tough. It’s tempting to guild the lily whenever you interact with a customer online, including through browser-based push notifications. But do your notifications need a separate privacy policy?

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Does Your Push Need A Privacy Policy?
Published — Monday December 31, 2018

Privacy is on the mind of everyone working online. Between increasing restrictions and rising consumer concerns, navigating these sometimes choppy waters can be tough. It’s tempting to guild the lily whenever you interact with a customer online, including through browser-based push notifications. But do your notifications need a separate privacy policy?

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Do Customers Want Birthday Wishes?
Published — Saturday December 29, 2018

Everybody loves their birthday. It’s a day to feel special, to commemorate everything you’ve achieved over the last year, and to take a moment for yourself. But does that extend to your browser-based push notifications? Perhaps—although it takes a little consideration.

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Do Customers Want Birthday Wishes?
Published — Saturday December 29, 2018

Everybody loves their birthday. It’s a day to feel special, to commemorate everything you’ve achieved over the last year, and to take a moment for yourself. But does that extend to your browser-based push notifications? Perhaps—although it takes a little consideration.

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Do “Spam Words” Matter In Push Notifications?
Published — Friday December 28, 2018

In marketing, there is only one truly unspeakable four letter word: Spam. Companies spend fortunes to ensure that they don’t get slapped with the dreaded label by email and text programs, and another fortune to ensure that their customers don’t perceive them in such profane terms. But does this matter elsewhere? It might, and you need to be aware of it in your browser-based push notification marketing.

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Do “Spam Words” Matter In Push Notifications?
Published — Friday December 28, 2018

In marketing, there is only one truly unspeakable four letter word: Spam. Companies spend fortunes to ensure that they don’t get slapped with the dreaded label by email and text programs, and another fortune to ensure that their customers don’t perceive them in such profane terms. But does this matter elsewhere? It might, and you need to be aware of it in your browser-based push notification marketing.

READ MORE