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Pushnami Blog

Expert advice on push notifications, marketing strategies, and improving your click rates.

Aligning the Buyer Journey with Your Push Notifications
Published — Sunday January 6, 2019

Your neighborhood plumber has been knocking on your door for months trying to sell you his services. Annoyed, you turn him away and tell him to never come back. Three weeks later, your pipes burst. Right solution; wrong timing.

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Aligning the Buyer Journey with Your Push Notifications
Published — Sunday January 6, 2019

Your neighborhood plumber has been knocking on your door for months trying to sell you his services. Annoyed, you turn him away and tell him to never come back. Three weeks later, your pipes burst. Right solution; wrong timing.

READ MORE
4 Tools to Help Move Leads Down the Funnel
Published — Friday January 4, 2019

Today’s consumers are highly skeptical. They won’t make a purchase until they feel they can trust you and feel confident in your brand. In fact, it can take two to seven interactions with a brand before a consumer even makes a purchase.

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4 Tools to Help Move Leads Down the Funnel
Published — Friday January 4, 2019

Today’s consumers are highly skeptical. They won’t make a purchase until they feel they can trust you and feel confident in your brand. In fact, it can take two to seven interactions with a brand before a consumer even makes a purchase.

READ MORE
Want to Increase Conversions? Start Here.
Published — Wednesday January 2, 2019

The goal of any online marketing campaign is often summed up in one metric: Conversion rates. How much your audience is clicking when you contact them anchors many forms of online marketing—especially in urgent forms of it such as browser-based push notifications. And used smartly, push notifications can bolster your company’s conversion rates. Here are three examples of how different companies used push to keep customers engaged, and how you can apply their experiences to your own campaigns.

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Want to Increase Conversions? Start Here.
Published — Wednesday January 2, 2019

The goal of any online marketing campaign is often summed up in one metric: Conversion rates. How much your audience is clicking when you contact them anchors many forms of online marketing—especially in urgent forms of it such as browser-based push notifications. And used smartly, push notifications can bolster your company’s conversion rates. Here are three examples of how different companies used push to keep customers engaged, and how you can apply their experiences to your own campaigns.

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Does Your Push Need A Privacy Policy?
Published — Monday December 31, 2018

Privacy is on the mind of everyone working online. Between increasing restrictions and rising consumer concerns, navigating these sometimes choppy waters can be tough. It’s tempting to guild the lily whenever you interact with a customer online, including through browser-based push notifications. But do your notifications need a separate privacy policy?

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Does Your Push Need A Privacy Policy?
Published — Monday December 31, 2018

Privacy is on the mind of everyone working online. Between increasing restrictions and rising consumer concerns, navigating these sometimes choppy waters can be tough. It’s tempting to guild the lily whenever you interact with a customer online, including through browser-based push notifications. But do your notifications need a separate privacy policy?

READ MORE
Do Customers Want Birthday Wishes?
Published — Saturday December 29, 2018

Everybody loves their birthday. It’s a day to feel special, to commemorate everything you’ve achieved over the last year, and to take a moment for yourself. But does that extend to your browser-based push notifications? Perhaps—although it takes a little consideration.

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Do Customers Want Birthday Wishes?
Published — Saturday December 29, 2018

Everybody loves their birthday. It’s a day to feel special, to commemorate everything you’ve achieved over the last year, and to take a moment for yourself. But does that extend to your browser-based push notifications? Perhaps—although it takes a little consideration.

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Do “Spam Words” Matter In Push Notifications?
Published — Friday December 28, 2018

In marketing, there is only one truly unspeakable four letter word: Spam. Companies spend fortunes to ensure that they don’t get slapped with the dreaded label by email and text programs, and another fortune to ensure that their customers don’t perceive them in such profane terms. But does this matter elsewhere? It might, and you need to be aware of it in your browser-based push notification marketing.

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Do “Spam Words” Matter In Push Notifications?
Published — Friday December 28, 2018

In marketing, there is only one truly unspeakable four letter word: Spam. Companies spend fortunes to ensure that they don’t get slapped with the dreaded label by email and text programs, and another fortune to ensure that their customers don’t perceive them in such profane terms. But does this matter elsewhere? It might, and you need to be aware of it in your browser-based push notification marketing.

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Snapchat’s Lessons For Push
Published — Wednesday December 26, 2018

Browser-based push notifications are unlike almost every social media channel out there, except one. Snapchat and browser-based push have quite a few similarities: Their power lies in their immediacy, they’re at their best when they communicate one clear idea, and they are there and gone within minutes of acknowledgment. Granted, you probably aren’t sending unicorn selfies to your clients, unless you’ve got one killer selfie app, but that’s a cosmetic difference in more ways than one. So, with that in mind, what can Snapchat teach us about marketing?

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Snapchat’s Lessons For Push
Published — Wednesday December 26, 2018

Browser-based push notifications are unlike almost every social media channel out there, except one. Snapchat and browser-based push have quite a few similarities: Their power lies in their immediacy, they’re at their best when they communicate one clear idea, and they are there and gone within minutes of acknowledgment. Granted, you probably aren’t sending unicorn selfies to your clients, unless you’ve got one killer selfie app, but that’s a cosmetic difference in more ways than one. So, with that in mind, what can Snapchat teach us about marketing?

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Should You Push A Friend?
Published — Monday December 24, 2018

With guest blogs, collaborations across industries, publishing and more as a bigger part of multi-channel marketing, your browser-based push notification list is potentially a huge marketing asset—not just for you, but also for the companies and individuals you work closely with. But that doesn’t mean, necessarily, it’s an asset you can hand out access to without some careful thought. Here’s when to push out a message from a friend.

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Should You Push A Friend?
Published — Monday December 24, 2018

With guest blogs, collaborations across industries, publishing and more as a bigger part of multi-channel marketing, your browser-based push notification list is potentially a huge marketing asset—not just for you, but also for the companies and individuals you work closely with. But that doesn’t mean, necessarily, it’s an asset you can hand out access to without some careful thought. Here’s when to push out a message from a friend.

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How To Be Funny In 120 Characters Or Less
Published — Saturday December 22, 2018

Dying is easy, so goes the old joke, and comedy is hard. But humor, or at least a degree of levity, doesn’t have to be. In fact, lightening up, and even making your push notifications funny, is a lot easier than you might think, and it doesn’t involve standup classes.

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How To Be Funny In 120 Characters Or Less
Published — Saturday December 22, 2018

Dying is easy, so goes the old joke, and comedy is hard. But humor, or at least a degree of levity, doesn’t have to be. In fact, lightening up, and even making your push notifications funny, is a lot easier than you might think, and it doesn’t involve standup classes.

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Can AI Help With Push Notifications?
Published — Thursday December 20, 2018

Anywhere you turn, you find AI and machine learning being touted as the solution to any problem. But while the advances in the field, on the abstract level, are impressive, when it comes to actually getting the job of browser-based push notifications done, there remains quite a bit to be desired. So let’s sort truth from hype.

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Can AI Help With Push Notifications?
Published — Thursday December 20, 2018

Anywhere you turn, you find AI and machine learning being touted as the solution to any problem. But while the advances in the field, on the abstract level, are impressive, when it comes to actually getting the job of browser-based push notifications done, there remains quite a bit to be desired. So let’s sort truth from hype.

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8 Businesses Using Push in Their Marketing Efforts
Published — Wednesday December 19, 2018

When considering marketing channels, businesses have one simple question to ask themselves: How can I use this for maximum effectiveness? Push notifications, especially when they’re browser-based, can offer some of the most powerful connections you have to your customers, regardless of your industry. Here are just a few examples, from the biggest success stories on the internet to companies that are quietly overtaking their industry, one push at a time.

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8 Businesses Using Push in Their Marketing Efforts
Published — Wednesday December 19, 2018

When considering marketing channels, businesses have one simple question to ask themselves: How can I use this for maximum effectiveness? Push notifications, especially when they’re browser-based, can offer some of the most powerful connections you have to your customers, regardless of your industry. Here are just a few examples, from the biggest success stories on the internet to companies that are quietly overtaking their industry, one push at a time.

READ MORE
Push Notifications for Affiliate Marketing: 7 Best Practices
Published — Monday December 17, 2018

Affiliate marketing and push notifications work together beautifully—when done right. There are best practices to follow when combining these two marketing tools for maximum impact. Here are the 7 we recommend.

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Push Notifications for Affiliate Marketing: 7 Best Practices
Published — Monday December 17, 2018

Affiliate marketing and push notifications work together beautifully—when done right. There are best practices to follow when combining these two marketing tools for maximum impact. Here are the 7 we recommend.

READ MORE