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Pushnami Blog

Expert advice on push notifications, marketing strategies, and improving your click rates.

Snapchat’s Lessons For Push
Published — Wednesday December 26, 2018

Browser-based push notifications are unlike almost every social media channel out there, except one. Snapchat and browser-based push have quite a few similarities: Their power lies in their immediacy, they’re at their best when they communicate one clear idea, and they are there and gone within minutes of acknowledgment. Granted, you probably aren’t sending unicorn selfies to your clients, unless you’ve got one killer selfie app, but that’s a cosmetic difference in more ways than one. So, with that in mind, what can Snapchat teach us about marketing?

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Snapchat’s Lessons For Push
Published — Wednesday December 26, 2018

Browser-based push notifications are unlike almost every social media channel out there, except one. Snapchat and browser-based push have quite a few similarities: Their power lies in their immediacy, they’re at their best when they communicate one clear idea, and they are there and gone within minutes of acknowledgment. Granted, you probably aren’t sending unicorn selfies to your clients, unless you’ve got one killer selfie app, but that’s a cosmetic difference in more ways than one. So, with that in mind, what can Snapchat teach us about marketing?

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Should You Push A Friend?
Published — Monday December 24, 2018

With guest blogs, collaborations across industries, publishing and more as a bigger part of multi-channel marketing, your browser-based push notification list is potentially a huge marketing asset—not just for you, but also for the companies and individuals you work closely with. But that doesn’t mean, necessarily, it’s an asset you can hand out access to without some careful thought. Here’s when to push out a message from a friend.

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Should You Push A Friend?
Published — Monday December 24, 2018

With guest blogs, collaborations across industries, publishing and more as a bigger part of multi-channel marketing, your browser-based push notification list is potentially a huge marketing asset—not just for you, but also for the companies and individuals you work closely with. But that doesn’t mean, necessarily, it’s an asset you can hand out access to without some careful thought. Here’s when to push out a message from a friend.

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How To Be Funny In 120 Characters Or Less
Published — Saturday December 22, 2018

Dying is easy, so goes the old joke, and comedy is hard. But humor, or at least a degree of levity, doesn’t have to be. In fact, lightening up, and even making your push notifications funny, is a lot easier than you might think, and it doesn’t involve standup classes.

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How To Be Funny In 120 Characters Or Less
Published — Saturday December 22, 2018

Dying is easy, so goes the old joke, and comedy is hard. But humor, or at least a degree of levity, doesn’t have to be. In fact, lightening up, and even making your push notifications funny, is a lot easier than you might think, and it doesn’t involve standup classes.

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Can AI Help With Push Notifications?
Published — Thursday December 20, 2018

Anywhere you turn, you find AI and machine learning being touted as the solution to any problem. But while the advances in the field, on the abstract level, are impressive, when it comes to actually getting the job of browser-based push notifications done, there remains quite a bit to be desired. So let’s sort truth from hype.

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Can AI Help With Push Notifications?
Published — Thursday December 20, 2018

Anywhere you turn, you find AI and machine learning being touted as the solution to any problem. But while the advances in the field, on the abstract level, are impressive, when it comes to actually getting the job of browser-based push notifications done, there remains quite a bit to be desired. So let’s sort truth from hype.

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8 Businesses Using Push in Their Marketing Efforts
Published — Wednesday December 19, 2018

When considering marketing channels, businesses have one simple question to ask themselves: How can I use this for maximum effectiveness? Push notifications, especially when they’re browser-based, can offer some of the most powerful connections you have to your customers, regardless of your industry. Here are just a few examples, from the biggest success stories on the internet to companies that are quietly overtaking their industry, one push at a time.

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8 Businesses Using Push in Their Marketing Efforts
Published — Wednesday December 19, 2018

When considering marketing channels, businesses have one simple question to ask themselves: How can I use this for maximum effectiveness? Push notifications, especially when they’re browser-based, can offer some of the most powerful connections you have to your customers, regardless of your industry. Here are just a few examples, from the biggest success stories on the internet to companies that are quietly overtaking their industry, one push at a time.

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Push Notifications for Affiliate Marketing: 7 Best Practices
Published — Monday December 17, 2018

Affiliate marketing and push notifications work together beautifully—when done right. There are best practices to follow when combining these two marketing tools for maximum impact. Here are the 7 we recommend.

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Push Notifications for Affiliate Marketing: 7 Best Practices
Published — Monday December 17, 2018

Affiliate marketing and push notifications work together beautifully—when done right. There are best practices to follow when combining these two marketing tools for maximum impact. Here are the 7 we recommend.

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Four Effective Ways to Reach More Job Seekers Online
Published — Wednesday December 12, 2018

Job seekers are what drives growth for job sites, but the competition for them is fierce. According to the International Association of Employment Websites, there are over 60,000 employment-focused websites online, from searchable clearinghouses aimed at every possible job seeker to tightly focused niche industry sites. How can a site draw people looking for work, with so much demand for their attention?

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Four Effective Ways to Reach More Job Seekers Online
Published — Wednesday December 12, 2018

Job seekers are what drives growth for job sites, but the competition for them is fierce. According to the International Association of Employment Websites, there are over 60,000 employment-focused websites online, from searchable clearinghouses aimed at every possible job seeker to tightly focused niche industry sites. How can a site draw people looking for work, with so much demand for their attention?

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How to Use Push for Customer Re-engagement
Published — Monday December 10, 2018

Affiliate and third-party marketing is another approach to re-engagement, especially in industries where new products and services need time to be carefully designed, or where you have to be judicious in what you share with external parties. A good example is a car dealership. If a private consumer buys a car, they likely aren’t going to want to buy a new one a month later. But it’s safe to assume they have at least some interest in everything that goes with it, from insuring their car to fueling it to replacing parts to, at some point, trading it in and buying a new one. Affiliates and third parties you work with can engage with customers while offering useful services in their own right.

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How to Use Push for Customer Re-engagement
Published — Monday December 10, 2018

Affiliate and third-party marketing is another approach to re-engagement, especially in industries where new products and services need time to be carefully designed, or where you have to be judicious in what you share with external parties. A good example is a car dealership. If a private consumer buys a car, they likely aren’t going to want to buy a new one a month later. But it’s safe to assume they have at least some interest in everything that goes with it, from insuring their car to fueling it to replacing parts to, at some point, trading it in and buying a new one. Affiliates and third parties you work with can engage with customers while offering useful services in their own right.

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Five Tools You Can Use to Boost Engagement on Your Affiliate Site
Published — Wednesday December 5, 2018

Affiliate marketing, also called referral marketing, allows e-commerce providers, especially those with a narrow focus on one type of product, to cater to a much broader spectrum of customers. But it also adds even more competition to the uber-competitive e-commerce industry. Standing out is crucial, and these five techniques will help you and your affiliates attract more customers.

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Five Tools You Can Use to Boost Engagement on Your Affiliate Site
Published — Wednesday December 5, 2018

Affiliate marketing, also called referral marketing, allows e-commerce providers, especially those with a narrow focus on one type of product, to cater to a much broader spectrum of customers. But it also adds even more competition to the uber-competitive e-commerce industry. Standing out is crucial, and these five techniques will help you and your affiliates attract more customers.

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A Comprehensive Guide to Using Push Notifications for Affiliate Marketing in 2019
Published — Monday December 3, 2018

Affiliate marketing, also called referral marketing, has long been a mainstay of e-commerce. As e-commerce has become more and more about finding a specific niche within a precisely-defined industry, maintaining a full range of content for marketing channels has become a challenge. At the same time, a balance has to be struck between carefully targeting customers most interested in your message and painting with a broad enough brush to engage with markets you may not have considered. Affiliate marketing offers smaller companies the ability to band together and bolster their collective marketing power, meeting both these goals.

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A Comprehensive Guide to Using Push Notifications for Affiliate Marketing in 2019
Published — Monday December 3, 2018

Affiliate marketing, also called referral marketing, has long been a mainstay of e-commerce. As e-commerce has become more and more about finding a specific niche within a precisely-defined industry, maintaining a full range of content for marketing channels has become a challenge. At the same time, a balance has to be struck between carefully targeting customers most interested in your message and painting with a broad enough brush to engage with markets you may not have considered. Affiliate marketing offers smaller companies the ability to band together and bolster their collective marketing power, meeting both these goals.

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iOS 12 and Grouped Notifications: What it Means for Push
Published — Friday November 30, 2018

After years of fans hoping, Apple is finally giving iPhone users the notification tool they’ve been demanding with iOS 12: Grouped notifications. This is great news for users, but it may not necessarily be such a positive for browser-based push notification campaigns, especially if they’re caught flatfooted. Here’s what you need to know about grouped […]

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iOS 12 and Grouped Notifications: What it Means for Push
Published — Friday November 30, 2018

After years of fans hoping, Apple is finally giving iPhone users the notification tool they’ve been demanding with iOS 12: Grouped notifications. This is great news for users, but it may not necessarily be such a positive for browser-based push notification campaigns, especially if they’re caught flatfooted. Here’s what you need to know about grouped […]

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Top 5 Marketing Tools for E-commerce Sellers in 2019
Published — Wednesday November 28, 2018

Top 5 Marketing Tools for E-commerce Sellers in 2019 Posted on Wednesday, November 28, 2018 E-commerce means customers can buy anywhere, on any platform, any time. E-commerce is rapidly growing, but that makes it more competitive. Going into 2019, using the right tools will be crucial. Get set for success with these five. Data Analytics […]

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Top 5 Marketing Tools for E-commerce Sellers in 2019
Published — Wednesday November 28, 2018

Top 5 Marketing Tools for E-commerce Sellers in 2019 Posted on Wednesday, November 28, 2018 E-commerce means customers can buy anywhere, on any platform, any time. E-commerce is rapidly growing, but that makes it more competitive. Going into 2019, using the right tools will be crucial. Get set for success with these five. Data Analytics […]

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