The Keys to a High Push Notification Opt-In Rate
Even the most well-crafted push notifications will under-perform if no one is around to see them. A variety of factors impact how to successfully build up your subscriber base, including the nature of your business and the enthusiasm that consumers have about your brand. How you ask consumers to opt-in also matters. In this post, we’ll explore the reasons for developing your opt-in strategy and the keys to perfecting your subscriber outreach.
Why Opt-In Matters for Push Success
The benefits of using web push notifications have been well-documented, even as this marketing channel is still in its infancy in terms of adoption. Because web push notifications allow instantaneous access to the attention of subscribers, consumers who consent to receive these notifications are high-value. While a customer may agree to receive promotional emails, these messages could easily end up overlooked or in the spam folder. Browser push notifications, on the other hand, aren’t easy to ignore.
Since push notification subscribers are so valuable, growing a push subscriber base should be a priority for all brands looking to expand their influence. Those who opt-in show great intent to conduct business with your brand and are more likely to convert. That’s why push notifications are so valuable for customer retention and staying in touch with your fans. Visitors to your website can opt-in to receiving push notifications with a single click, making that “allow” button one of the most important clicks that consumers can make.
Now that we’ve touched upon why a strong opt-in strategy is important, let’s explore the ways that your brand can maximize its subscriber potential:
Time Your Initial Opt-In Invitation Right
How you ask website visitors to agree to receiving push notifications is important, but when you ask is equally so. While many businesses have success with asking users to opt-in right off the bat, this may not be appropriate for every type of audience. Some visitors may better resonate with a “soft ask,” which is when they first visit a page describing your web push notifications, and then choose to opt-in from there. Waiting for a set period of time before popping an opt-in is also a good option to ensure visitors have an idea about your website first. Additionally, you can wait for visitors to view a certain number of pages or specific content before asking. You can experiment with different timings to find the most effective strategy that gets the best opt-in rate.
Provide Subscriber-Only Offers
Since push notification subscribers are of such high value to businesses, it’s essential to also provide value from your business to your subscribers. One of the best ways to do this is to offer exclusive subscriber deals, which are only visible through links provided via push notifications. Your subscribers should feel like VIPs on the cutting edge of the best offers and the latest releases. If your brand is a breaking news site or blog, you can create value by offering subscription discounts or by letting prospective subscribers know that they’ll be first in line for the latest news.
Give Clear Reasons for Subscribing
In addition to subscriber-exclusive deals, you should give clear information to potential subscribers about what your push notifications will offer. Let them know how often you plan on sending out notifications and what kind of content you’ll be delivering. Let opting-in be an informed decision and give plenty of reasons for clicking the subscribe button. In addition, invite your subscribers to share their enthusiasm over social media and spread the word that they’ve joined your subscriber family.
Reach Out Socially
Your website isn’t the only platform for gathering subscribers. You can also reach out via social media to spread the word about the benefits of your push subscriptions. Let your friends and fans know that your push notification subscribers are the first in line when it comes to receiving special offers and the latest updates. Target your past customers to entice them back to your business through personalized deals. You can even use SocialPush to send out push notifications via Facebook Messenger.
Ask Again Later
Sometimes, a visitor to your website might turn down the offer to subscribe on their first visit, but will be more open to them at a future date. Even though you may not be able to ask them to opt-in again through a browser pop-up message if they previously declined, you can create a button on your checkout page to give them a second chance to subscribe. If they’ve already shown interest and intent in your brand, they’ll be more likely to opt-in to receiving notifications.
Deliver a Positive Push Experience
One of the best ways to get more users to subscribe to your web push notifications is to deliver a stellar notification experience to your existing subscribers. Those who have already opted-in will spread the word about their experience with your brand—whether positive or negative—so be sure to provide them with an experience worth sharing about. The more buzz that builds around your browser push notifications, the more your subscriber count will rise!
When you use Pushnami for your web push notifications, you’ll have a dedicated Push Success Team on your side helping to ensure your opt-in strategy is optimized. To find out the true potential of push for your brand, sign up for free trial today.