Best Practices for Pairing Email and Push Notifications Together
Just like Facebook and Instagram pair well together, so do email and push messages. When constructing messaging for your marketing campaign, it is wise to look at each channel you are using and how they fit together. Some channels complement each other and others contrast, so a good strategy picks the channels that are most compatible. Each marketing platform serves a different purpose, and in some cases, a different audience. Knowing when and how to use email and push notifications together is key to launching a strong campaign.
Why Email And Push Complement Each Other
Email and push notifications cater to the same group of users: highly motivated fans of your business that volunteer to receive messages from your organization. Their opt-in is incredibly valuable – and whether they want alerts sent to their phone, their desktop, or their inbox, Pushnami can help.
You gain the most value from email and push notifications by pairing their strengths. Suppose, for example, you are announcing a new product. There is only so much information you can fit into a push notification, and email marketing is only so visible. Therefore, you use push notifications to announce the news, and use email to fill in the details.
The push notification tells you the product is here; the email tells your biggest fans what it does and why they want it. The push notification is like a trailer for the movie, while the email is the in-depth interview with the stars and the director. Each platform serves a different purpose, but when done strategically, they complement each other seamlessly.
Pairing Email And Push Notifications: Best Practices
Placing Your Strengths Front and Center
Web notifications and email have their strengths and weaknesses. Web notifications are perfect for sending short, time-sensitive messages to catch the subscriber’s attention. Emails, on the other hand, tend to be more in-depth and content-rich.
If time is of the essence and you want to create a sense of urgency, web notifications are the perfect solution. Whether you have breaking news or a flash sale to notify customers about, push is the quickest way to reach your customers. Since browser push notifications can pop up on mobile devices, subscribers will see your message, even when they’re on the go.
When you send an email with time-sensitive information, you risk subscribers opening the email too late. Most people sit down to read through all of their emails in one sitting. With push, however, subscribers read the message as soon as its delivered. Push notifications are most effective as immediate reminders or calls-to-action. Use push’s urgency and concise nature to catalyze your subscribers and rely on email’s depth and richness to put all the ideas out there.
Determining Success by Medium
Success for your push campaign may look different than what success looks like for your email campaign strategy. Emails and push notifications are two completely different marketing platforms with notable differences in the audiences you are hitting. Therefore, each campaign should have its own specific goals. Perhaps you use push notifications with the ultimate goal of higher conversion rates, while your email marketing goal is to increase open rates. Establishing your goals up front will help you craft your campaigns accordingly.
Campaigns Should Stand on Their Own
When implementing both a browser push strategy and email marketing strategy, it’s important that each campaign stands on its own. For example, if a user subscribes to your emails but not your push notifications, they are still able to understand each email they receive.
As a best practice, always assume that none of your customers subscribe to both emails and push notifications. Each campaign should have its own message that doesn’t need any context to understand. While you can use similar topics for each, try to tailor each campaign to its specific audience using best practices for that platform.
If you have a new blog post you would like to promote, use push notifications to let subscribers know the blog is posted and use emails to give them more information about the blog post before encouraging them to click on it. While each campaign is about the same subject, they are able to stand alone.
Follow Best Practices For Both Web Notifications and Email
Each type of campaign will have different best practices to get optimal results. Sending multiple push notifications a day might be okay for your push audience, but if your email audience receives more than one email each day, they might unsubscribe. Pay attention to what each individual audience responds to and tailor your campaigns based on the information learned.
Timing is important for both web notifications and email. Web notifications and email each have their own specific times where users have a higher open rate. Optimize your campaigns accordingly to help deliver the best results.
Follow other best practices for each campaign by respecting the rules of copy and branding. Push notifications require short and attention-grabbing copy while email has more room to expand on a topic. Make sure your brand and copy are consistent across the board.
Keep Copy Consistent
A punchy email headline does not necessarily make for a great push notification, although with a rewrite it can be. Choose one or two ideas, phrases, or words to theme your copy around and work from there. Follow this tip for each of your campaigns. Your brand should have its own voice that is consistent throughout all copy on your website as well as marketing.
Drive Campaigns to The Same Page on Your Website
Ideally, both your email marketing and push notifications should drive users to the same place. This will not only save you time from creating multiple landing pages, but it will help you see results faster. It makes more sense to put all of your energy into one idea versus putting a little bit of energy into multiple ideas.
Once you come up with a campaign idea to drive traffic to one page on your website, brainstorm how you will market this across web notifications and email as well as other marketing channels. Draw ideas for copy and media from that page to maintain consistency across the board. Use this approach to create other marketing campaigns down the line.
Use Other Marketing Channels
No marketing channel stands alone. While you will need to carefully mix and match your marketing channels for each campaign, you will find that email marketing and browser-based push notifications are often the perfect pair to start a successful campaign. Get a free trial of Pushnami and start experimenting with pairing email and push notifications together today!
Are You Reaching The Right Audience?
Think of the last generic piece of marketing you received. Whether it was an email, a piece of mail, or an ad on TV, if it didn’t interest you, you didn’t care. Generic marketing encourages recipients to unsubscribe, throw the mail in the recycling, or change the channel. Broadcast marketing becomes an annoyance in your life, potentially even causing you to dislike a brand.
In contrast, when you receive a material piece that relates to your interests, you’re more likely to appreciate and engage with it. Reaching the right audience is crucial for successful marketing campaigns.
If you want to get your message across and make sure it sticks, segmented push notifications are a powerful solution. Browser push notifications allow brands to stay in touch with website visitors with less risk of your messages getting lost among junk mail. They also make creating segmented marketing pieces a breeze. Do away with one-size-fits-all marketing and discover how to reach the right audience for your business using segmented push notifications.
Why Segmentation Is Important
The ultimate goal of marketing is to get conversions, so why waste time and energy on generic marketing campaigns that don’t deliver? Segmentation ensures you send the right message to the right audience for the best results. Sending push notifications without a strategy is almost worse than not using them at all, because they risk annoying subscribers. Without segmentation, push notifications only harness a fraction of their capability.
In 2017, 85% of push notifications were segmented. If you’re not sending segmented push notifications, you’re quickly falling behind. To get the most out of your push notification strategy start by educating yourself on why segmentation is important.
According to Localytics, the click-through conversion rate for segmented push notifications is significantly higher than broadcast campaigns. This is because a segmented campaign reaches its ideal audience instead of blasting out to everyone on a subscriber list. If your brand sells pet food, you wouldn’t send cat food coupons to your subscribers that own a dog. It makes sense to know your subscribers and use that knowledge to send the most appropriate messages. In this example, segmentation helps the right content (dog food coupons) reach the ideal target audience (dog owners).
Not only do segmented push notifications increase click-through conversion rates, but they also lead to less unsubscribes. Growing a large subscriber list doesn’t matter if there is a high unsubscribe rate. When subscribers receive a large number of notifications that don’t interest them, they begin to view this is as spam content and eventually unsubscribe.
With a declining subscriber list comes less returning traffic to your website and thus fewer sales. Using segmented push notifications will help you maintain your subscriber list and website traffic, as well as keep customers happy.
Another reason why segmented push notifications are important is that they acknowledge the different stages of a buyer’s journey. With generic messaging, each subscriber receives the same message, regardless of where they are in their customer journey. A customer who recently made a purchase won’t benefit from a free shipping code as much as a customer with an abandoned cart would. Customers appreciate marketing that helps move them along in their buyer’s journey, not take them a step back.
Segmented push notifications are also important for recognizing the location diversity in your subscriber list. With time-zone scheduling, you can reach customers around the world at the right time. Notifications sent at the wrong time is what annoys 38.39% of push notification recipients the most. Sending segmented messages with time-zone scheduling helps prevent you from becoming a nuisance in your customer’s life.
Each of your subscribers have different interests. Sending a broadcast message about one of your products without segmentation is not an effective marketing strategy. For example, 55.74% of push notification recipients unsubscribed because the content was irrelevant to them.
Additionally, segmenting subscribers based on their preferred device choice will help deliver notifications at the right time to the right device. For subscribers that browse your website on their desktop, you may find they’re doing so during working hours. Another subscriber may prefer to use their tablet to view your website on the weekends. By segmenting your subscribers based on device use, you can send notifications at their high usage times to their preferred devices.
Segmentation is important for not only increasing your conversion rates, but for optimizing your customer’s experience. Sending relevant notifications at the right time will help keep customers subscribed and happy.
How to Segment Your Audience
Now that you understand why segmentation is important, you should focus on how to get audience segmentation right. Creating segmented push notifications is simple to accomplish with Pushnami. You can segment your subscriber list based on location, device, demographic, activity, interests, and more.
One strategy that we can recommend to get your campaign started is to start by separating your subscribers into 4 different segments: all subscribers, active users, engaged users, and inactive users. From these segments, you can create sub-segments for better targeting and more personalized pushes. Different segments require different campaign topics and frequencies. The more specific you make each segment, the better experience your subscribers will have.
If creating your own segments sounds difficult, don’t worry, Pushnami makes it easy. By applying different filters, you can create as many segments as you want. Based on the filters selected, Pushnami automatically creates each segmented list for you. Pushnami’s advanced API updates your lists every time a user subscribes, unsubscribes, or logs additional user activities that will impact your push campaigns. This allows you to always reach your target audience for each campaign.
Segmented Push Notification Ideas
Once you’ve segmented your subscriber list, you can start brainstorming different push notification ideas possible with segmentation.
Geo-Targeted Notifications – Create different push notifications based on the different areas your subscribers live in. For example, Southwest Airlines sends its subscribers flight deals for their home airport location. A subscriber who lives in Seattle might receive a notification that states, “Flights from Seattle to around the US starting at $66 one way.” Southwest can create a campaign that sends this message to US users that automatically updates the price and location according to the subscriber info. Segmented push notifications based on locations help keep content locally relevant.
Buyer’s Journey – When subscribers are at different points in their buyer’s journey, they require different content. Send subscribers making their first purchase a shipping information notification, or send a previous customer a flash sale via push to entice them to re-engage. With segmented push notifications, you can also create triggers that automate pushes for different points of the buyer’s journey, such as abandoned cart notifications or up-selling at check-out. This helps point subscribers in the correct direction down the sales funnel.
New Subscribers – Welcome brand new subscribers with an automatic push notification. This will help them feel special for opting into your notifications.
Take Segmentation One Step Further With Personalization
Once you get the hang of segmented push notifications, it’s time to take your strategy one step further with personalization. Using artificial intelligence, Pushnami makes it easy to personalize campaigns for each individual subscriber. Campaigns can include names, locations, and suggested content based on subscriber activity. Personalized campaigns can also self-schedule and optimize to save you time.
For example, a news website has a story breaking in San Diego about an avocado shortage. They can send a push notification to subscribers based in San Diego who have shown an interest in agriculture, restaurants, or foodie culture based on their story browsing history. With more specific segmentation, open rates and click-through rates increase.
Adding personalization to your push campaigns communicates to your subscribers that you care about their interests. You don’t want to bombard them with irrelevant content as much as they don’t want to receive it. Utilizing user data with Pushnami allows you to create relevant push campaigns your subscribers look forward to opening.
If you’re ready to take your marketing strategy to the next level and reach the right audience with segmented push notifications, Pushnami has all the tools you need to get started. Our Push Success Team is here to help you optimize your push campaigns and segment your audience. Try segmented push notifications for yourself and sign up for a free trial today.
Important Push Notification Terms You Should Know
Push notifications are rapidly increasing in popularity. With open rates far exceeding those of email marketing, businesses are implementing push in their digital marketing strategy now more than ever. Whether you are new to push notifications or want to learn a bit more about them, we have all the information you need to get started. You don’t need to be a technology savant to understand how these concepts can enhance your marketing mix. Get a grasp on these push notification terms to jump-start your next push campaign.
Push notifications send short messages to mobile devices, tablets, wearable devices, and computers. These notifications can link to a website or an app to drive traffic. App publishers send notifications when users have the apps installed on their device. To receive these messages users must opt-in initially, and will have the option to enable or disable push notifications at any time.
Companies can use push notifications that contain valuable information or a reason to open the app. Push notifications are a great marketing tool that helps re-engage users when they haven’t used an app in a while. They also help keep users up-to-date on information without them needing to open their app.
Browser Push Notifications
Browser push notifications, or web-based notifications, are a little different than traditional app push notifications. These are a great solution for companies that wish to send push notifications, but do not offer a mobile app.. To enable push notifications, websites display a pop-up that asks customers to either “allow” or “block” push notifications. If they allow, you can start to send notifications directly to their device immediately.
Please note: browser push notifications do not currently work on iOS devices. The only solution to send to iOS devices is with Pushnami’s SocialPush, giving marketers access to the large audience base of Apple users by sending push notifications through Facebook Messenger instead of through browsers.
Opt-Ins are what users click to subscribe to your push notification stream. These look slightly different across various web browsers, but typically these are shown on the top left of the screen when you first visit a website that has push enabled.
Another term commonly used in the push notification space is “transactional.” Transactional push notifications are time-specific notifications. Programmed to respond to triggers, they automatically send after a customer completes a specific action. These messages are an automated way to stay in touch with customers through the entire sales funnel, and they can also be used to engage subscribers throughout the customer lifecycle.
Some push notifications utilize user behavior to create engaging campaigns. To drive engagement to websites, marketers prefer to use engagement-based push notifications.
For example, a company might send an engagement-based notification based on past search history. The customer was previously looking at shoes so you send them a push about new shoes in stock. Engagement-based notifications are notifications that have the primary goal of re-engaging customers.
If subscribers allow apps or websites to know their location, notifications can use this to their advantage. Visiting a certain location can trigger a push notification to send.
For example, when users are near a Starbucks and they have the app downloaded, the app will pop-up on their screen as a suggestion. Geolocation notifications aren’t limited to apps; websites can also implement the same strategy. The possibilities with geolocation notifications are endless.
If there is something your subscribers would benefit from receiving based on their location, create a push for it. The event industry is one example of an industry that takes advantage of this feature. When subscribers are near their event, their mobile tickets pop-up on their screen.
Weather companies can send weather updates based on user location. Push notifications are also used to notify subscribers about local events and promotions. Geolocation notifications are extremely beneficial to users as well as marketing strategists.
Click-Through Rate (CTR)
A term used in the marketing industry and especially in regards to push notifications is click-through rate (CTR). A click-through rate is the ratio of clicks to impressions on campaigns. It’s calculated by dividing the total number of impressions by the total number of clicks.
Marketers use this number to determine the success of a campaign as well as A/B campaigns. A CTR can help marketers determine which campaigns perform well and which don’t. It’s important to have a way to track push notifications to improve results.
Catch-up notifications are another way to re-engage users and customers. Whether you want them to visit your website or your app, a warm message can do the trick.
Send catch-up notifications to nurture or motivate customers towards conversions and to encourage app use.
Fitbit is one company that uses catch-up notifications to motivate its customers to reach their goals. Throughout the day, they will send notifications to remind users how many steps they have left for the day. MyFitnessPal regularly reminds users to log their food to stay consistent with their nutrition goals.
Push notifications can custom-tailor notifications to display relevant content for individual subscribers. Artificial intelligence generates content based on the user’s past activity. For example, Airbnb uses catch-up notifications to remind users to finish booking their trip. Catch-up notifications are a warm and friendly way to stay in touch with subscribers.
Gathering user feedback or reviews can be difficult to accomplish. One way companies are gaining more feedback and reviews is through survey notifications. This is an automatic push notification that asks subscribers to provide feedback after they complete an action. The quick little reminder is all it takes to acquire more user feedback.
Give your subscribers a heads-up about exclusive discounts, sales, or giveaways from your company with promotional notifications. These types of notifications can help increase sales and drive engagement. Send a notification with a special discount code for loyal customers.
Time to Live
Time to Live is a feature that Pushnami offers, which allows you to set a specific length of time that a push notification will be allowed to be sent. This feature can come in handy if you’re providing your subscribers with a limited-time offer, and you don’t want to promote the offer after it has expired.
A reoccurring notification is one that sends at a specific time and day on a schedule. For example, iOS users receive a screen report once a week to notify them about their screen use activity. These notifications are automatically sent each week. Reoccurring notifications are ideal for companies who have a message that needs to be sent repeatedly on a schedule.
A waterfall campaign is a collection of push notifications that are delivered in a defined sequence, based on the customer lifecycle journey. For example, if a new subscriber joins your push campaign, they can be sent a push with a nice “Thank you for signing up!” message. Once they’ve made a purchase, the campaign will deliver them another predefined push message, encouraging them to purchase an additional similar item based on what they have already bought. This can help you define your customer journey, and will help nurture long-term brand loyalty.
Sub-campaigns allow you to take advantage of an active user and maximize their experience. If you send an offer and a subscriber clicks, you can schedule a similar offer for them to take advantage of. Think of sub-campaigns as a miniature campaign built within a larger campaign!
A common term related to push notifications (and marketing, in general) is segmentation. Simply put, segmentation is the organization of subscribers. When users subscribe to push notifications from your business, they are sorted into segments including location, activity, device, and other factors that allow you to send more meaningful, targeted communications.
Artificial intelligence collects this data to automatically organize your audience list. Marketers use segmentation to create more personalized campaigns. Easily send a campaign to a specific segment so all content is always relevant to the subscribers on the other end of the push.
The service worker is a file that is required for the installation process of the Pushnami platform. This file is placed alongside the manifest file within the root directory of your website.
To connect two different apps, you will need something known as a webhook. The push notification industry uses webhooks to automatically update subscriber lists based on activity. Every time a user subscribes, unsubscribes, makes a purchase, or takes any sort of action, the webhook updates the information about each individual. This gives companies the most updated information about their list at all times.
Machine Learning, is taking digital marketing by a storm. From engaging customers with chatbots to making product suggestions, AI is becoming more important in marketing. AI actually learns about individual subscribers based on their website activity and other points of interaction with a brand. Push notifications can use this information to create personalized push campaigns.
For example, Pushnami uses machine learning to target specific subscribers with the most relevant content that will likely result in a successful conversion. It’s is also used to place subscribers into different segments, which takes the manual labor out of creating highly relevant subscriber lists. Lastly, machine learning regularly tests, optimizes, and improves campaigns for a higher success rate.
Split tests are a form of A/B testing that our Pushnami platform is able to conduct. By inputting two different push notifications into your campaign, our instance will deliver a set percentage of one push to one group of people, and the other push to the rest of the audience, and will allow you to determine which push is performing the best based on defined KPIs.
The last term you need to learn from this list is an important one to remember: Pushnami. Pushnami is a powerful cross-channel messaging platform that brings the power of push notifications, Facebook messaging, and email to your business. Our advanced API and use of machine learning make creating a push notification campaign easy to accomplish. Start growing your subscriber list with our cutting-edge push notification software by signing up for a free trial. Don’t worry, our Push Success Team is here to help you answer any questions you have and walk you through the process.
7 Push Notification Examples You Can Use to Convert Sales
Everybody loves a discount code. In fact, about 93% of shoppers will use a discount code or coupon throughout the year. So what’s the secret to successfully using emails, social media, print venues, or promotional push notifications to deliver discount codes? Let’s take a look at which marketing method is most effective.
Most printed coupons are not sent to their targeted audience and end up either lost or in a recycle bin. Social media campaigns that contain discount codes, similarly, are only effective when placed in front of the correct audience. While email campaigns can include a personal touch, the likelihood is high they will end up unopened or behind a spam filter.
That leaves browser push notifications as a great option for promoting discount codes, price drops, upsells and cross-sells. Push works by offering front-and-center notifications that, in this case, offer push subscribers a user-specific discount code at the right time.
Promotional push notifications are an effective way to promote your discount codes- it’s just a matter of creating the right campaign using segmentation.
Below are 7 different campaign ideas that can be successfully implemented with promotional push notifications.
Promotional Push Notifications for Abandoned Carts
According to Baymard, 69.57% of consumers abandon their cart when shopping online. If abandoned carts are hurting your business, push notifications can help.
Once a customer opts-in to receive push notifications, you can immediately send them a message. Oftentimes, customers will browse your website without adding anything to their cart. If this occurs, send them a push with a discount code to reignite their interest.
If a customer happens to add items to their cart but then leaves your website, this is also a great opportunity to send them a push notification. Only this time, the notification will remind them about the items in their cart with a discount code. Plus, if a subscriber doesn’t finish checking out the first time you send a discount, you can send additional pushes with varying offers to get them to the finish line. Initially mimicking an abandoned cart email drip is one way to easily get started, then optimize based on what works and what doesn’t.
Push notifications with discounts are an easy way to persuade customers to complete their transaction.
New Product Discount Codes
Getting ready to release a new product? Discount codes are the perfect way to hype up your subscriber list around new product releases. Promotional push notifications are the nudge your subscribers need to revisit your site and become repeat customers.
Offer a time-sensitive promotion for your new products to create urgency in your audience base. For example, make the discount available for a limited time. You could also note that there is a limited quantity of new items available to convince customers to act fast.
Promote Price Drop Alerts
There’s nothing better than having your eye on an item and then discovering it has gone on sale. With promotional push notifications, you can alert customers about real-time price drops on items they have shown interest in thanks to Pushnami’s unique data-informed personalization.
Creating a price drop notification is an alternative way to advertise a discount without creating an actual discount code . Regardless of why there is a price drop, this can encourage customers to buy now before the price changes again. Airlines and travel companies use this marketing strategy regularly because their prices are always changing for flights based on the cost of oil.
Personalized Promotional Push Notifications
One of the benefits of using Pushnami’s ML-powered push notifications is the level of personalization created for each subscriber. ML-informed pushes are customized based on user data to reflect the subscriber’s interests based on their interactions with your website.
For example, let’s say an art supplies store has a subscriber who views several paintbrushes on their website. You can send a notification to that subscriber stating, “Getting ready to paint your masterpiece? Browse our other paintbrushes here.”
Based on product interest in items like paintbrushes, you can target subscribers with personalized push notifications that will appeal to them. The more personalized the push, the more likely a customer will read and click on it.
Another example is for a customer who recently purchased a pair of boots. The notification might say, “Enjoying your new boots? Pair it with this jacket to complete your look.”
This is an example of how businesses can use push notifications to both upsell and cross-sell. The notification appeals to the buyer because it’s related to a product they have already purchased.
79% of consumers are more likely to use promotions when they relate to their previous interactions. This goes to show how important personalization is for promotions.
Make Loyal Customers Feel Special
Receiving a reward for being loyal to a brand is a great feeling. Everybody loves to receive a free drink from their favorite local coffee shop after making 10 purchases. If you’re an online store, you should include a similar customer loyalty strategy.
Use promotional push notifications to show your customers how much you care about them. Treat your loyal customers with a discount code push as a thank you for their business. This will make your customers feel special which will keep them coming back for more sales. Additionally, when a customer feels special, they are more likely to refer your business to friends and family.
Push Social Proof
92% of people will trust a recommendation from someone they know, while 70% of people will trust a recommendation from someone they don’t know. This research is evidence enough to convince business owners to incorporate reviews into their promotional push notifications.
Social proof is a concept that basically means people trust what other people trust. Social proof is on display through referrals, testimonials and reviews, influencer recommendations, and even the exposure of what other people are doing.
A software company could push a notification that says, “See why we’re Google’s trusted project management software. Try a 30-day free trial today.”
One way to market social proof is to name drop. This example name-dropped Google, which is one of the biggest tech corporations in the world. While most e-commerce sites won’t have customers as large as Google, if they do have a namedrop worthy customer, they should use it.
Companies with average customers can implement the same strategy but instead include a short quote from a review. For example, “Susan P. says we ‘are the best place to find pet supplies!’ Treat your pet with this free shipping code.”
Using social proof is a smart way to convince customers to visit your website while the discount will convince them to purchase a product. AI-informed push notifications make for a campaign that’s even more creative and relevant to your subscribers’ interests, encouraging them down the sales pipeline.
Why Promotional Push Notifications are Successful
Now that you have a glimpse into the different possibilities for promotional push notifications, it’s time to get to the facts.
To start, a high-value push can actually increase customer retention from 3 to 10 times. Once businesses start a discount code push campaign, they can expect big results.
Not only will customer retention increase with promotional push notifications, but sales and revenue can increase by 180%.
What are the Downfalls of Discount Code Push Notifications?
If done strategically, promotional push notifications can bring a lot of success.
On the other side, when not done strategically, they can hurt business.
For example, if a business sends out a discount code almost every day, it wouldn’t make the codes as special. Sales and discounts should be carefully spaced throughout the year, not on a weekly basis. Consumers are less likely to take your discounts for granted if they aren’t offered often. Discount code promotions perform best when timing is considered in the equation.
Also, customers can become reliant on these discount codes if you push them out too often. This can prevent them from paying full price in the future.
Another potential problem is the amount of fake discounts around the internet. If a customer decides to enter the code wrong or look for a code on a random website, this can lead to frustration. When a discount code doesn’t work, customers are less likely to complete their transaction.
Test Promotional Push Notifications
If you’re tired of promoting discount codes that aren’t used, try something different. Pushnami’s dedicated Push Success Team is standing by to help you create a successful push campaign for your discount codes. Sign up for a free trial today to test your own discount push notifications.
Crafting A Push Strategy For the Holiday Season
With the holidays just around the corner, you might wonder when it’s an appropriate time to start thinking about your holiday marketing strategy. The simplest answer: as soon as possible. We know that 40% of holiday shoppers actually begin shopping before Halloween. Nearly 55% of holiday purchases will take place online. This means that more people are shopping online for the holidays than in-store.
With sales and promotions influencing nearly 65% of holiday purchases, it makes sense to start your holiday marketing push notification strategy for 2019 now. Stay ahead of your competitors and come prepared for Black Friday and Cyber Monday sales. End your 4th quarter on a high note with our guide to holiday marketing push notifications.
What to Do Immediately: Build Subscriber List
Before you start to brainstorm which products you’re going to promote, or what day to announce sales, you first need to build up your subscriber list. With the holiday season bringing in almost 20% of the annual sales for businesses, it’s important to build your subscriber list early. Try out new ways to gain subscribers by cross-marketing.
For example, post a special offer on your social media promoting your push notifications. The promotion can say, “Subscribe now to receive an exclusive 40% coupon for one item.” Giving your customers a reason to subscribe in the first place will help motivate them to do so. 95% of holiday shoppers claimed that discounts were the most effective way to persuade them to shop with a new retailer. You can apply this same strategy to email marketing campaigns. Make the offer so good, your customers won’t resist. Let potential subscribers know that push notifications will contain exclusive deals throughout the holidays. This gives them a reason to stay subscribed in the long-run.
Create Segments for Your Holiday Marketing Push Notification
Once you start to grow your subscriber list, it’s time to establish different segments among those subscribers. Understanding the interests of your subscribers is essential for a successful holiday marketing push notification strategy. Using Pushnami’s advanced API, segments are automatically created for you. Below are some of the most important segments to include.
It’s important to know if your customers are shopping via desktop, mobile device, or tablet. With the rise in mobile device and tablet usage, it doesn’t make sense to send pushes to a desktop for a subscriber who primarily uses their mobile device.
Taking time-zones and locations into consideration for holiday marketing push notification strategies is crucial. For example, you can only offer free shipping for certain areas. Instead of offering nobody free shipping, segmentation makes it easy to send a push notification to a certain area. This way you can treat different locations individually.
Locations are also important when it comes to determining the right time to send the push. Pushnami gives the option to enable time-zone scheduling. Time-zone scheduling prevents push notifications from going out at the wrong time. If you schedule a holiday sale discount to go out at noon in your business’ time-zone, you can expect it to go out at noon according to the time zone of each audience segment, as well. Without time-zone scheduling, your subscribers might miss the notification because they’re asleep, at dinner, or otherwise not receiving them at a good time to engage.
Shopping Pattern Specific Segments
You can also create different segments based on your subscribers’ activity and shopping patterns. For example, you can create segments for customers who do most of their shopping on the weekend. Or for customers who order large quantities at a time. Users have the ability to create segments for almost any type of shopping pattern.
Go through your own subscriber list and take note of user behavior. Sort out similar behavior patterns to create different segments accordingly. The point of segmenting is to create different holiday push notification strategies that align with their interests and needs. Different segments may require different push notifications for a higher conversion rate.
Automate Your Holiday Marketing Push Notification Campaigns
Once you place your subscribers into different segments, it’s time to create different holiday marketing push notification campaigns. Fortunately, Pushnami makes this easy with automation.
One of your first automated push campaigns for the holiday season should be a drip campaign that creates hype. Start the festive fever early to give your customers a holiday season and sales to look forward to. You can start your countdown to the holidays by trickling out sales deals. Start with small deals and work your way up to the best sales of the season for Black Friday and Cyber Monday. Customers will notice the upward trend of discounts and look forward to the next push notifications for new deals. These automated holiday marketing push notification campaigns are just one slice of the pie.
Alert Customers About New Products
In addition to automated campaigns, you should also focus your holiday marketing around other alerts. For example, if you have new product releases during the holidays, your customers should know about them. Each time you have a new product to market, find the segment with users who will find it most appealing and send them an alert with all the details. Make sure to keep your holiday campaigns as personalized as possible for best results.
Send Notifications When Products are Back in Stock
Businesses can prepare for months ahead and still find themselves running out of stock during the holidays. Once a certain item is back in stock, make sure to send a push notification to customers who previously showed interest in the item. When the item goes out of stock, a customer might lose hope of getting the product. A simple “This item is back in stock” notification is all the hope they need to make an immediate purchase.
Abandoned Cart Reminders
The holiday season is often so hectic that users forget when they put items in the shopping cart. Perhaps they were just browsing around until they found the perfect gift. With a 69.57% average abandoned cart rate, it’s always a smart idea to send customers a friendly reminder about their items. You can even make the reminder a little festive by saying something like, “You left some gifts in your cart. Don’t forget to check out!”
When the time gets closer to the upcoming holiday the notification can say, “Today is the last day your items can arrive before Christmas. Check out now!” There’s nothing worse than making a purchase at the last minute only for it to arrive after the holidays. Personalized abandoned cart reminders like these will help customers make their purchase before the holidays.
Price Drop Alerts
Almost every online store has some sort of sale going on during the holidays. A simple price drop notification about an item a customer found interest in might be the nudge they need to make the purchase. At the very least, it will drive them back to your website.
If a customer has an item in their cart, or recently purchased something, try to up-sell them. Upselling can be anything from showing them a better product that is similar in price, to giving them a discount for buying a larger quantity.
Remind Customers to Leave a Review
With 20% of annual sales taking place during the holiday season, this leaves a lot of room to grow reviews. After a customer makes a purchase, automate a push campaign that prompts them to leave a review. You could also encourage reviews by giving them a special offer after they complete one.
Stay ahead of your competition and start brainstorming your holiday marketing push notification strategy today. There’s no use in waiting when it’s just around the corner. Pushnami is here to help you get ready for the holidays when you sign up for a free trial.
Marketing Trend Forecast For the Second Half of 2019
Marketing trends have changed more rapidly in the past 5 years than in the last 50 years and with 2020 rapidly approaching, there are likely more changes on the horizon. Staying on top of push notification marketing trends, as well as other digital marketing trends will help you stay ahead of the curve.
The majority of current digital marketing strategies are evolving to take advantage of the latest high-tech capabilities, such as artificial intelligence. This new age of digital marketing will only accelerate, so it’s in your best interest to become familiar with current trends and keep up with technological developments to stay in the know.
In this post, we’ll consider the more relevant digital marketing trends to keep an eye on for the second half of 2019.
Artificial Intelligence & Machine Learning
AI/ML represents an effective tool for marketing-savvy professionals, and will increasingly become a valuable enhancement that leads to real, measurable results.
Techgrabyte claims that artificial intelligence and machine learning are the biggest commercial opportunities we’ll see over the next few decades, and estimates that it will increase global gross domestic product up to 14% from now to 2030. What this means is that AI/ML latecomers will be at a serious disadvantage in the years to come. To avoid falling behind, it’s time to embrace AI/ML as the future of marketing.
So how does AI/ML plug into marketing? To start, AI/ML uses search patterns, consumer behavior, and data from websites and social media platforms to help businesses understand how customers find them.
Marketers can take advantage of AI/ML through push notifications, chatbots, communication, content creation, email personalization, and e-commerce transactions. At Pushnami, we use AI/ML to create data-driven push notifications that are personalized. ML-informed data makes push campaigns more effective than ever, which is just one example of the newest push notification marketing trends to watch out for.
If you have yet to implement AI/ML anywhere in your business marketing strategy, start browsing the possibilities now to stay ahead of the competition.
Generic marketing efforts aren’t going to make consumers happy in 2019. Quite the opposite, in fact: 63% of consumers report feeling annoyed with generic marketing.
With that said, personalized marketing is key to success in your strategy. With AI generating thousands of subscriber data points to inform personalization at no extra time investment to businesses, personalized marketing is easier than ever. AI gives access to consumer behavior, links clicked, purchase history, and other data. The software can even take this data and implement personalized campaigns for you.
The statistics prove it: generic is out, personalization is in.
For example, Starbucks launched a mobile app that relies on data from purchase history and location to send personalized push notifications and emails. It also enables customers to create customized drink orders. The personalized campaigns, in addition to a rewards program, increased their revenue to $2.56 billion.
Although personalized email campaigns can produce results, they’re don’t reliably produce results because emails can become lost in junk mail folders. On the flipside, push notifications with their 100% delivery rate are on the rise as an alternative to email marketing. Pushes include the same amount of personalization without the spam filter.
Creating personalized push campaigns is easy to do with Pushnami. Pushnami uses AI collected data to help you create specific content for consumers. Whether you want to redirect consumers back to their abandoned cart or notify them about a price drop on an item they showed interest in, Pushnami can create personalized content consumers look forward to. Personalized content is one of the push notification marketing trends here to stay.
Social Messaging Apps
Social messaging apps like Facebook Messenger and WhatsApp are an under-utilized vehicle for marketing your business. These apps can enable your business to provide customer support, activate a bot to answer frequently asked questions in a flash, and more!
There are over 1.3 billion monthly users on Facebook Messenger alone. These 1.3 billion monthly users are sending over 10 billion messages per month. WhatsApp has 1.6 billion monthly users who send 55 billion messages per day. Between the two platforms, the potential audience is too big to leave untapped.
If you’re not using these apps in your business, you might be missing out on communication from your customers. It makes more sense to go where your potential customers already spend their time and attention, rather than sweating over efforts to get them to come to you.
Use social messaging apps to cultivate contacts, boost sales, deliver information, regain potential customers, or provide support and assistance. In fact, 50% of people surveyed report they would shop at a company that uses messaging apps for communication.
With Pushnami, businesses can use Facebook Messenger to send iOS users notifications. While iOS does not allow browser push notifications on mobile devices, Pushnami’s SocialPush uses AI/ML-driven targeting to optimize campaigns for best results. Continuously improve your campaign results with this frontrunner strategy among push notification marketing trends.
You can drive traffic to your social messaging apps in several ways, but a good place to start is by including an opt-in in your call-to-actions. If customers know you want to read their messages on social messaging apps, they will use them.
Browser Push Notifications
Browser-based push notifications are on the rise and it’s for a good reason. With email marketing running into trouble because of stricter filters, GDPR, and younger audiences who prefer alternative methods of communication, browser push notifications have increased in popularity. The average push notification worldwide opt-in rate is 67.5%.
To accommodate the interests of younger audiences, push notifications are a smart place to start. Among the 18-34 year old demographic, one study shows that 33% always opt in to browser push notifications, while 30% of 18-34-year-olds often opted in. If a younger demographic is your target audience, push notifications are a no-brainer.
Among the push notifications marketing trends, personalizing campaigns using AI-informed user-specific data like time zone, browsing history, and age range deliver maximum conversion rates.
Take, for instance, the 7% open rate for segmented push campaigns compared to 3% for generic push campaigns.
54% of users convert from segmented push campaigns while only 15% convert from generic push campaigns.
Push notification marketing trends are only going to grow from here. You can retarget customers, notify them about price drops or new products, or say a friendly hello with push notifications. Whether you want to use push to promote discount codes, or to effectively communicate with a younger demographic, the possibilities are endless with Pushnami’s unique AI/ML-powered notifications.
Push Notification Marketing Trends are Here to Stay
With so many digital marketing trends to keep an eye on for the rest of the year, it’s difficult to decide which to implement first. To take advantage of the best aspects of each digital marketing trend, start with push notifications. Stay ahead of the digital marketing curve and sign up for a free trial of Pushnami today!
No More Abandoned Carts
The current average cart abandonment rate among consumers is 69.57%. That means ecommerce websites that leave this issue unaddressed are leaving a serious amount of money on the table. The problem is that shoppers will create wish lists, browse ecommerce websites, and add items to their shopping cart—without making a purchase!
Before we dive into tips for resolving cart abandonment, it’s important to understand why cart abandonment happens in the first place.
To start, know that cart abandonment has nothing to do with the quality of products or the sale. Cart abandonment is usually caused by other factors that influence decision making.
For example, if a customer has a bad user experience on your website like slow loading times or a hard to navigate page, they may get frustrated and abandon their cart. Unexpected shipping costs are the top reason for cart abandonment in the United States.
Customers also tend to abandon their carts when faced with a command to create an account in order to complete the purchase. Other reasons may include concerns about payment security, a lack of discounts, expensive shipping, or too few payment or shipping options.
Any of the above concerns can cause a customer to abandon their cart at the last minute. While it’s a smart idea to work out as many kinks as possible, oftentimes, customers just need an extra nudge to complete their sale. Abandoned cart push notifications are an easy and effective way to close more sales.
Ecommerce brands that don’t use reminders to finalize a purchase face a loss of customers, sales, revenue, and brand loyalty. Nobody wants this to happen to their business—discover how abandoned cart push notifications can move sales in the right direction.
In the below chart from Statista, you’ll see that the leading reason buyers abandoned their carts are unexpected shipping costs, but there are a variety of different reasons why people give up at the last step of the purchasing process. We’ll explore some of these later on in this article!
Why Use Abandoned Cart Push Notifications?
Although Facebook ads and emails can remind customers about their abandoned carts, you have to wait for the customer to view the ad, open the ad, and consume the content. On the other hand, subscribers receive abandoned cart push notifications on their mobile device or on their desktop as a banner notification. Subscribers read the ad on-the-go and, when it serves its purpose, make an immediate purchase.
Push notifications have a 50% higher open rate than emails so when it comes to retargeting customers with an abandoned cart, push notifications also have a much higher reach. In addition, push notifications have a 41% opt-in rate compared to emails that have a 1.95% opt-in rate. These statistics alone prove why push notifications provide more value than emails.
Push notifications also have a higher engagement rate. With a proper push strategy in place, notifications can result in an engagement rate as high as 80%. Results like these require a smart push strategy to maximize their benefit. Here are a few key ways to use push notifications to combat abandoned carts.
Personalized Abandoned Cart Push Notifications
It’s more important than ever to deliver a personalized buying experience to customers. 90% of consumers report they find personalization appealing while 80% say they would do business with a company who offered them a personalized marketing experience. Personalization is key for marketing today.
Fortunately, Pushnami’s push notifications make customization easy. At minimum, you should be addressing users by first name and acknowledging their location, but there are many ways push can show your customers you care.
One of the benefits of using Pushnami’s push software is that users have the ability to personalize push notifications to the extreme. The data-driven AI software collects subscriber data at every point of interaction, giving you access to valuable insights that will inform how to best personalize their user experience moving forward. This data should inspire personalized push notifications that go beyond names and locations. Using this feature is as simple as clicking “Use Pushnomics for this Campaign” to automate a personalized push campaign for your brand. Pushnomics can boost performance by over 30% compared to traditional campaigns.
For example, an online home goods store could send a push notification to a customer who abandoned their cart with a lamp. The push says, “Still looking for home lighting, Susan? Don’t forget about the lamp you left in your cart! Press check-out now!”
Not only does this push use her name, but it also reminds Susan about her interest in their home lighting goods and plugs in the product. This push may reignite her interest and help her finalize her order. While all push notifications don’t need to be this personal, it doesn’t hurt to go the extra mile to make customers feel special.
Offer a Discount or Free Shipping
Everybody loves a discount. When a customer abandons their cart, send them a discount or an offer for free shipping to persuade them to finish their order. Oftentimes, consumers abandon their cart because they have insufficient funds to complete their purchase. With a discount code or offer for free shipping, they are more likely to complete their order. For even better results, give the offer an expiration date to create a sense of urgency. This will help the customer make moves quickly.
Hook customers with an offer they can’t resist. An abandoned cart for online flowers might say, “Don’t let your flowers wilt. Use promo code MYCART to save 15% off your order today only.”
This example reminds the subscriber of their abandoned cart while offering a limited-time discount to encourage them to act fast.
Cross-Sell or Upsell
Another way to reduce the number of abandoned carts is by sending an abandoned cart push notification with the intent of upselling or cross-selling other products.
For example, if a subscriber has a scarf in their cart, send them a push notification for a matching pair of gloves. “We saw that you liked this scarf. These gloves would complete the look!”
Cross-selling helps remind customers about their initial purchase intent. It also helps spark an interest in similar products. This is a way to personalize push notifications while also promoting your other wares. When it works, the customer not only returns to their abandoned cart, they make an additional purchase thanks to the cross-sell.
Push notifications are also a perfect way to upsell subscribers. A company that sells razors might have a subscriber with an abandoned cart. Sending a push to the subscriber that states, “Still need a razor? Save money and buy a three-pack instead.” This push reminds the customer of the product they were initially interested in while also offering them savings.
Use Emotions in Abandoned Cart Push Notifications
Online shopping doesn’t provide the same experience as in-store shopping with a friend. How many times has a friend nudged you to stop debating and just get the item you’re looking at? Abandoned cart push notifications can invoke the same kind of friendly reassurance, but online it’s coming from a push notification.
Reassure customers to make the purchase by telling them what they want to hear. Online clothing companies can send a push that says, “You’ll look amazing in this little black dress. Buy it now before it runs out of stock.”
This will remind the customer why they showed interested in the product in the first place. A push notification that uses emotions will give customers that extra nudge from a friend they need to make a purchase.
Abandoned cart push notifications can also demonstrate to customers that your brand cares about them. A push notification that makes customers feel special will boost brand loyalty as well as sales retention. If a customer leaves a pair of glasses in their cart, send a push that says, “We’re holding onto these glasses you liked. Grab them before they go out of stock with 10% off.” This message shows the company cares because they are holding the item and also creates a sense of urgency because they are almost out of stock. The discount code is the cherry on top to persuade the customer to check out.
See Fewer Abandoned Carts for Your Online Business
If you’re tired of seeing customers abandon their carts, it’s time to get them back on track with abandoned cart push notifications. Pushnami makes creating your first campaign easy. With a designated Push Success Team by your side, you’ll be set up for success. We can help you optimize and automate your push campaigns to turn abandoned carts into sales, and you’ll gain some long-term loyal customers along the way. Sign up for a free trial to increase your sale conversions today.
5 Must-Have Features for Effective Push Notifications
Blackberry is credited as the first to embrace and utilize the push notifications service. It had a simple function back then – informing Blackberry device users of incoming messages in their email inbox. Push notifications today are a far cry from a decade earlier. Whether you see them as a corporate feature or small business tech, push notifications are now ubiquitous, more sophisticated, and serve far more purposes than just alerting users of an unread email.
The modern push notifications software is now leveraged for boosting sales, improving user engagement, supporting massive marketing campaigns, increasing website traffic, and more. Once it was limited to mobile phones. Today, push notifications are sent to desktop and laptops via the Web, with its reach greatly extended along with its function.
There are many popular push notifications SaaS platforms in the market. The tricky part is to pick the best push notification software that addresses all your needs and flexible enough to meet changes in your requirements. When choosing a push notification service, the following features are a must-have.
1. Quick Installation with Support and No Vendor Lock-In
Setting up your web push notifications can be confusing. While you’ll have a few questions here and there regarding installation, you will require a good and reliable support team to get you through the setup process as well as the initial stages of its implementation. Also, you will need their expertise from time to time even if you become well-versed in push notifications and its nuances.
You also have to be wary about vendor lock-in. You don’t want to be stuck with a SaaS service or software when there are other better options that you can access and use. Settling with a vendor that has a lock-in policy makes it difficult for you to switch to a competitor that offers a better deal or provides more useful features without shelling out a substantial amount of money.
2. Support for All Browsers
Pick a push notification software that supports all browser and website types. Check with your potential software vendors and see if they support popular browser platforms such as Google Chrome, Firefox, Safari, and Opera among others. The more browsers they support, the wider the reach of your push notifications becomes.
Another important thing to consider is the software’s compatibility with both HTTP and HTTPS websites. Almost all web push notifications solutions only support HTTPS websites. That said, there is a workaround that enables the use of push notifications on HTTP websites. If the vendor insists that you stay on HTTPS, better move on and find someone that does.
3. User Segmentation
You can’t launch a push notification campaign to all your visitors, subscribers, and contacts and expect positive results in return. That’s like emptying a shotgun clip with the hope of hitting your target with a random shell. It’s a complete waste of time and resources.
Your push notification platform should allow you to effectively segment or group your audience based on their actions or attributes. For instance, you can segment your audience based on the browser or device they are using. Or you can group them based on their geographical locations.
User segmentation helps you to quickly filter your audience and identify the content they can resonate and relate with. Segmentation helps you personalize your notifications in ways that prompt users to respond and/or react the way you intend them to.
In a list of 2019 push notifications statistics compiled by Business of Apps, 85% of all push notifications in 2017 were segmented. This is a huge increase compared to 65% back in 2015.
4. Trigger Web Push Notifications
Trigger web push notifications are activated when your visitor or user has performed a specific action. For instance, when a user leaves the checkout page without completing the purchase, a cart abandonment notification is sent to his device or browser.
Naturally, the message in the notification would ask the user to return to the site and proceed with the purchase. A link to the checkout page is included. You can further enhance the message by adding images of related products, promos, and discounts based on the user’s purchase history, previous visits, and other interactions.
Triggers are not just activated when a person exits the site or closes the app. Triggers can be set when a specific user visits a specific page a number of times or views similar products within a specific period. You can set a goal for certain visitor types and the software automatically sends a notification whenever that goal is met.
Trigger web push notifications empower your users or visitors to complete tasks, thus drive more conversions and boost your sales. That is a feature you certainly want to have at your disposal.
5. A/B Testing
To create the best, most empowering push notification messages, you have to measure and analyze a few metrics that matter. Metrics such as open/click rate, conversion rate, and clickthrough conversion rate help you assess the performance of your campaign, thus the effectiveness of your messages. Other metrics that you will encounter are revenue from conversion and cost to send (critical in calculating ROI).
A/B testing helps you identify ways to improve your campaigns through thorough experimentation. You can work through several creative ideas for your campaigns. You can experiment with two or more test campaigns on actual users. Each test campaign features different wording, buttons, color, and images. After the test period, you can analyze the metrics and find which campaign variant is proving effective and why so.
You can go deeper into the details and gain more insights. For instance, Test Campaign A has better open/click rate but Test Campaign B shows a higher conversion rate. Further analysis showed that while Test Campaign A attracted more clicks because of its attractive visuals, Test Campaign B proved to be more effective with its content which led to better conversion.
A/B testing helps you discover combinations that can yield more results, thus better and more rewarding push notification campaigns.
A Double-Edged Sword
Push notifications has been proven to be an effective business tool, no doubt. App and web push notifications have certainly made its mark in helping business organizations enhance engagement and increase sales. Utilized carefully, push notifications have helped improve app engagement. In a 2018 push notifications study by Localytics, push notifications statistics reveals a rise of engagement from 2.75 in January 2017 to 3.75 in April 2018, roughly a 30% increase.
That said, app and web push notifications can be a double-edged sword. They can be harmful as they are beneficial. On the one hand, they can do all these wonders for your business. On the other hand, a significant portion of the population finds them so intrusive and annoying that it often leads to the uninstallation of apps or unsubscription from a service.
Finding the right push notifications software is essential. But finding the balance in timing, frequency, and velocity is the key to its success. Understand and follow the rules of push notifications to ensure success.
Scheduling Push Notifications By Time Zone
In a mobile-driven world with news constantly at consumer’s fingertips, information quickly becomes outdated. There are only a few hours where a push notification stays relevant. This is why it’s more important than ever to get the timing right.
With subscribers all around the world and 37 different time zones to accommodate, half of your audience might be asleep while the other half is leaving work. It doesn’t make sense to push a notification at the same time for all subscribers if they live in different time zones.
Pushnami wants you to succeed from your global push campaigns which is why we provide the option for time zone scheduling for push notifications. This feature helps businesses reach the right audience at the right time around the world.
What is Time Zone Scheduling?
Time zone scheduling for push notifications is a unique feature of Pushnami’s push notification software. It allows users to send notifications at a specific time to different time zones.
For example, if you wanted to send a push at noon around the world, Pushnami’s software would segment subscribers into their own individual time zones. When creating the campaign, users have the option to send the push based on time zones.
The campaign will automatically create separate campaigns for different time zones. Each segment will receive the push at noon for their time zone. You won’t have to worry about push notifications going unseen because it’s sent at the wrong time again.
Check Subscriber’s Time Zone
One of the benefits of using Pushnami is that our software automatically sorts your subscribers into their different time zones based on their IP addresses. As a result, you don’t have to spend any time manually sorting through your subscriber list; it’s already optimized.
With this information, users can discover how many time zones their push campaigns send to. The data is also helpful for deciding if a push campaign is relevant to that area or not.
For example, a push campaign about flight deals around the United States might not be relevant to someone who lives in Asia. When users create their campaigns, they have the option to exclude certain time zones from the campaign.
Utilizing this data in campaigns prevents subscribers from receiving irrelevant content. As a result, fewer people unsubscribe. The more relevant and personalized a push campaign is, the better the results.
When is the Best Time to Send Push Notifications?
When it comes to time zone scheduling for push notifications, there is definitely a right time and a wrong time to send the notifications. Users should send push notifications during awake hours only unless it’s breaking news.
Once users schedule enough push notifications, they can compare which times perform best. 12pm might be an optimal time for users in California, but 3pm seems to do better for users in New York. Time zone scheduling automatically creates individual campaigns for each time zone. These campaigns are editable, allowing for customized campaigns based on time zone. Switch up some of the verbiage, the scheduled time, or the photo to make it more relevant to the customer and their time zone.
The more personalized your push campaigns are, the better they perform. 90% of consumers found personalized ads to be more appealing than generic.
Time Sensitive Notifications
One of the top reasons time zone scheduling for push notifications is important is because some campaigns might be time-sensitive. There would be nothing worse than sending a push reminder about an upcoming event, only for half of your subscribers to receive it a day late. This problem is due to marketers not taking time zones into consideration first.
You can avoid sending push notifications at the wrong time with time zone scheduling for push notifications. Never send a holiday, event, sale, or announcement push notification at the wrong time again.
How to Schedule Time Zone Push Notifications
Time zone scheduling for push notifications is easy to do with Pushnami. Simply go to your dashboard to create a new campaign. Fill out the campaign credentials with the necessary information. When you’re ready to schedule it, choose the date and time. Next, choose the option to send notifications as per subscribers time zone.
This will show you a list of each time zone your push will go to. If you want to customize the campaign for each time zone, click on their individual campaign to edit the details.
Once you finalize the details, click “schedule” and you are ready to go!
Push Campaigns That Benefit From Time Zone Scheduling
Not every campaign is right for time zone scheduling with AI involved. AI machine learning gives users data to create automatic campaigns for their subscribers. AI collects data about each subscriber from their website activity.
Push campaigns have the option to use this data to send automatic content that appeals to the subscriber. The push also determines the best time to send the campaign. Automatic scheduling and content creation is a smart way to retarget subscribers but isn’t ideal for certain campaigns.
Time zone scheduling is ideal for campaigns that are time-sensitive. If there is an upcoming sale on products, breaking news, or a holiday, scheduling campaigns with time zones in mind makes much more sense than letting automation take the wheel. Subscribers receive the push notification on the correct day and at the correct time so they never miss out.
For best practice, use time zone scheduling for notifications for all time-sensitive and time-relevant content. This will ensure you get your message across at the right time.
Timing is Everything
Don’t fear sending out a push campaign at the wrong time again. Time zone scheduling for push notifications has never been easier with help from Pushnami. We will even give you a designated Push Success Team to help you get the job done. See the difference that time zone scheduling for push notifications can make in your strategy. Sign up for a free trial to see for yourself.
How Web-Based Push Notifications Can Save You Money
It’s no secret that digital marketing can require a significant investment before you start seeing real results. Pay-per-click advertising and social media ads may come and go without any long-term visibility gains, and SEO strategies can take months before a decent ROI is realized.
Push notifications save money because they allow you to rework your marketing plan to optimize for your goals and budget. Many businesses are able to transition away from costlier marketing channels while still seeing an increase in engagement. Other companies, like LeatherUp, saw a high abandoned cart conversion rate and tens of thousands in incremental revenue that wouldn’t have been captured with email alone.
In this piece we’ll explore how push notifications actually save businesses money.
A Better Investment
Paid social media advertising has become a major player in the digital marketing world, especially for ecommerce companies. Though Shady Rays made most of its early success thanks to social media marketing, they realized over time just how competitive this marketing channel is. Getting your ad noticed can be a challenge, especially with the increasing number of businesses using these channels to advertise.
Conversely, the price-per-engagement with browser push notifications is lower than email, SMS, and social media ads. When you consider that email and SMS have a high spam-report rate, and that web push has a 10% average click through rate vs. email’s 2.69%, push starts to look even sweeter.
Browser Push as a Messaging Channel
Since push notifications are short and to the point, they are great tools for sharing calls to action. You may think that the only way to create deep connections with your audience is via long-form messaging. This may be true, but web push notifications can help supplement this strategy as an additional personalized message. It’s front-and-center, it’s to the point, and with a single click a subscriber can learn more.
The reason push notifications work so well as a messaging channel is that customers receive the message immediately. Though it may seem like browser push is a one-way conversation, subscribers also have a voice. Responding to a CTA is how consumers say yes and open up the conversation, continuing down the journey toward conversion. Considering their low price-per-engagement and their efficacy driving customer conversion, browser push notifications have a high ROI for savvy marketers seeking to optimize their communication channels.
Rich Messages, Affordably
Rich push notifications take the power of web push beyond text alone. Adding images and buttons to your pushes makes them come to life in a new way. Like any other form of promotion, you only have a few seconds to get your point across, and a media-rich message helps make that first impression count. Sending rich content via email can rack up data charges, and MMS is questionable at times. Browser push can help you save on these charges.
Sending the Right Message
When you consider the level of personalization that browser push notifications can bring, the value of the messaging channel really stands out. Every single subscriber can receive a different notification, including exclusive and time-sensitive promotions. Personalization is what turns an average promotional message into an effective one, and it shows: Pushnomics automation outperforms manual scheduling by over 30%.
Reclaiming Abandoned Carts
Nothing stings worse for an ecommerce company than when a customer gives up right before the finish line. These lost carts are a major frustration, and a lot of effort has gone into finding a way to recover them. Abandoned cart reminder emails are commonplace but are often left to spam or promotions folders. It turns out that browser push notifications are one of the best ways to get customers to come back, since they’re highly visible and time sensitive.
Of course, a messaging channel is only as good as its personalization abilities. What really sets browser push apart as an abandoned cart solution is the fact that you can offer personalized incentives, down to the product and discount percentage. When you make customers offers that are irresistible through a channel that pops up at the front of their user experience, your ROI will make the web push implementation more than worthwhile.
Pushnami’s web push notifications offer an unmatched level of personalization and visibility. Other browser push notifications may miss out on iOS users – ours doesn’t. In order to make the most of push notifications as a cost-saving marketing channel, you need to work with the most effective platform out there. No matter what your push notification goals are, Pushnami makes them possible.
Implementing web push notifications into your existing digital environment couldn’t be easier – our API-first platform is built from the ground up to implement seamlessly with your CRM. See the power of Pushnami for yourself and try a demo today.