How Web-Based Push Notifications Can Save You Money
It’s no secret that digital marketing can require a significant investment before you start seeing real results. Pay-per-click advertising and social media ads may come and go without any long-term visibility gains, and SEO strategies can take months before a decent ROI is realized.
Push notifications save money because they allow you to rework your marketing plan to optimize for your goals and budget. Many businesses are able to transition away from costlier marketing channels while still seeing an increase in engagement. Other companies, like LeatherUp, saw a high abandoned cart conversion rate and tens of thousands in incremental revenue that wouldn’t have been captured with email alone.
In this piece we’ll explore how push notifications actually save businesses money.
A Better Investment
Paid social media advertising has become a major player in the digital marketing world, especially for ecommerce companies. Though Shady Rays made most of its early success thanks to social media marketing, they realized over time just how competitive this marketing channel is. Getting your ad noticed can be a challenge, especially with the increasing number of businesses using these channels to advertise.
Conversely, the price-per-engagement with browser push notifications is lower than email, SMS, and social media ads. When you consider that email and SMS have a high spam-report rate, and that web push has a 10% average click through rate vs. email’s 2.69%, push starts to look even sweeter.
Browser Push as a Messaging Channel
Since push notifications are short and to the point, they are great tools for sharing calls to action. You may think that the only way to create deep connections with your audience is via long-form messaging. This may be true, but web push notifications can help supplement this strategy as an additional personalized message. It’s front-and-center, it’s to the point, and with a single click a subscriber can learn more.
The reason push notifications work so well as a messaging channel is that customers receive the message immediately. Though it may seem like browser push is a one-way conversation, subscribers also have a voice. Responding to a CTA is how consumers say yes and open up the conversation, continuing down the journey toward conversion. Considering their low price-per-engagement and their efficacy driving customer conversion, browser push notifications have a high ROI for savvy marketers seeking to optimize their communication channels.
Rich Messages, Affordably
Rich push notifications take the power of web push beyond text alone. Adding images and buttons to your pushes makes them come to life in a new way. Like any other form of promotion, you only have a few seconds to get your point across, and a media-rich message helps make that first impression count. Sending rich content via email can rack up data charges, and MMS is questionable at times. Browser push can help you save on these charges.
Sending the Right Message
When you consider the level of personalization that browser push notifications can bring, the value of the messaging channel really stands out. Every single subscriber can receive a different notification, including exclusive and time-sensitive promotions. Personalization is what turns an average promotional message into an effective one, and it shows: Pushnomics automation outperforms manual scheduling by over 30%.
Reclaiming Abandoned Carts
Nothing stings worse for an ecommerce company than when a customer gives up right before the finish line. These lost carts are a major frustration, and a lot of effort has gone into finding a way to recover them. Abandoned cart reminder emails are commonplace but are often left to spam or promotions folders. It turns out that browser push notifications are one of the best ways to get customers to come back, since they’re highly visible and time sensitive.
Of course, a messaging channel is only as good as its personalization abilities. What really sets browser push apart as an abandoned cart solution is the fact that you can offer personalized incentives, down to the product and discount percentage. When you make customers offers that are irresistible through a channel that pops up at the front of their user experience, your ROI will make the web push implementation more than worthwhile.
Pushnami’s web push notifications offer an unmatched level of personalization and visibility. Other browser push notifications may miss out on iOS users – ours doesn’t. In order to make the most of push notifications as a cost-saving marketing channel, you need to work with the most effective platform out there. No matter what your push notification goals are, Pushnami makes them possible.
Implementing web push notifications into your existing digital environment couldn’t be easier – our API-first platform is built from the ground up to implement seamlessly with your CRM. See the power of Pushnami for yourself and try a demo today.
6 Successful Examples of Push Messaging Strategies
Push notifications are an easy way to nudge your subscribers with relevant content without the risk of falling prey to inbox spam filters. Businesses increasingly turn to push notifications for their marketing strategy as the most reliable method to send abandoned cart reminders, time sensitive offers, surprise-and-delight sales, or simply a “thinking of you” greeting to show appreciation and build goodwill.
Most industries can benefit from using push notifications; it’s just a matter of figuring out the optimal campaign to maximize your business’ success. This post explores the possibilities of push notifications for your business through 6 types of push notification strategies that are proven to work in the field.
1. Time-Sensitive Deals
One of the most straightforward push notification ideas you can implement in your strategy is the time-sensitive deal. This is perfect for businesses in ecommerce or sales, no matter the service industry.
When’s the last time your business offered a flash sale for your VIP subscribers? Do you have VIP subscribers you’re celebrating?
A simple push notification can inform subscribers about an exclusive flash sale (tip: add a display timer to create urgency). Not only is this going to prompt them to click through to your website, but it will make them act fast. The urgency and excitement of a special deal with a time limit is a sure way to generate more sales for your business.
Pushnami uses artificial intelligence to help you create the most personalized push notifications for your subscribers. You can advertise your flash sale while showcasing relevant products or services to that customer simultaneously. Highlighting customer interests—thanks to Pushnami’s data-informed personalization—is one of the top push notification ideas guaranteed to lead e-commerce subscribers even further down the sales funnel.
2. Abandoned Cart Reminders
One of the biggest problems in the ecommerce industry is abandoned carts. Shipping costs, window shopping, and price comparison are all common reasons consumers stop just short of making their final purchase. Although abandoned carts are common among businesses, push notifications can be a great solution.
If one of your subscribers has abandoned their cart, sending a push notification can prompt them to pick back up where they left off and complete their sale. This is where you can start getting creative with your push notification ideas.
First, give your subscribers a sense of urgency regarding their abandoned cart. Let them know there are only a few items left in stock or an update on how many other shoppers are eyeing that deal. This is also a key moment to implement a subscriber-specific sale such as a limited-time free shipping coupon or 10% off their order. If they were ever going to complete their order, this will encourage them to act now.
It’s also important to get your timing right. If you send them a push notification too soon after they abandoned their cart, they might be turned off by your persistence. If you wait too long, they will forget what they were shopping for in the first place. Choose a follow-up moment in that sweet spot to prompt them with a push notification.
Looking beyond ecommerce, push notifications are great tools for conversion in many situations. If you’re working to help subscribers navigate through any website that requires them to complete a process, notifications are a useful tool to get them to the finish line. For example, job application websites or a free trial sign-up page can both benefit from push notifications to address subscribers that have abandoned their “cart.” If the subscriber didn’t finish completing the process, a push notification can help remind them to pick back up where they left off.
3. Holiday and Seasonal Celebrations
Birthdays, federal holidays, and seasonal celebrations are all rich marketing opportunities to reach out to your subscriber base. Once you’ve decided which moments will best catalyze your push notification outreach, you can build a campaign that feels timely to drive traffic to your site, service, or product.
For example, with autumn just around the corner, you can use a play on words for your next push notification. Your customers won’t be-leaf these deals; they might just fall in love with your latest release.
If there’s a big holiday around the corner like New Year’s Eve, remind them with a countdown and a series of deals through a push notification campaign. You can also offer deals for customer birthdays or send an extra discount to loyal customers around shopping-heavy holidays.
If it’s been a while since your subscribers have visited your website, you might wonder how you can get them back. With push notifications, your subscribers will end their disconnect with your website and become frequent visitors again.
Send a “Thinking of You” or “We Miss You” push notification to reconnect with ecommerce customers and link to products your data shows are relevant to their interests to remind them why they visited your site in the first place. This is a good moment to entice them back with a personalized deal or offer, too.
For all industries, Fear Of Missing Out (FOMO) can be a potent catalyst: let your subscribers know through push notification what they’re missing out on. If you’re a news website, send them headlines of stories they might be interested in based on their history. This is where our unique artificial intelligence software comes into play. The more personalized you can make your push notifications, the more likely your subscribers will click on them.
You can also re-engage your subscribers with a “Did you know?” notification. Tell your subscribers a fact about your business or product that will surprise them and pique their curiosity.
5. Tips and Tutorials
Push notifications don’t always have to be about selling to your subscribers. Establishing yourself as an industry expert through education and advice will help your subscribers develop a deeper connection with you.
Ask yourself, what is the top question your subscribers ask about your business, services, or products? How can you educate them or give them tips or tutorials to help them?
If you’re an ecommerce website that sells makeup, why not make a tutorial on how to achieve the perfect winged eyeliner? This can be a simple and fun push notification to send to your subscribers to drive them to your blog.
If your business is in the finance industry, write a blog or create a FAQ video your users will benefit from.
If you’re looking to build trust and establish a brand reputation with your subscribers, make yourself their go-to resource for your industry. With the help of push notifications, your resources won’t be overlooked.
6. New Releases
Whether you have a new service, a new product, relevant news, or a new blog post you want to promote, trying different push notification ideas to build excitement around your new releases is a great way to drive traffic to your website.
Keeping your subscribers in the know is the best reason to keep generating push notification ideas. For example, video streaming services like Netflix or Hulu will send their subscribers a push notification when a new season of a show they like comes out or content of similar interest.
If you have any brand new releases in your business, push notifications ensure that your subscribers know about them.
Pushnami AI supports your business by identifying the most relevant notifications to send, so you can focus on more pressing matters. Minimize unsubscribes and boost conversions with only pertinent content that continuously improves.
Try These Ideas For Yourself with a Free Trial
As you can see, the possibilities are endless with push notifications. Stop using your energy on emails that end up in spam folders and instead invest your time into AI-powered notifications.
Sign up for a free trial today to see the potential of push notifications for your business. Pushnami provides you with a dedicated Push Success Team to help you optimize your strategy so you can reap the best results.
How Web Push Notifications Make Shopify Even More Powerful for Ecommerce Businesses
In the world of online retail, every business is trying to find ways to get ahead, and web push notifications have emerged as a powerful way for ecommerce businesses to keep customers coming back. It’s no secret that Shopify is one of the most powerful ecommerce platforms around, with big businesses and small entrepreneurs alike turning to their platform to swiftly set up their online retail platforms. One of Pushnami’s features is the ability to integrate with your Shopify instance, which offers an effective way to get the word out about a new product or promotion.
Pushnami makes it easy to integrate your web push notifications with Shopify with just one easy step. Let’s take a look at why ecommerce brands should care about browser push, and how you can utilize these notifications with your Shopify store.
Why Your Brand Should Care about Push Notifications
In an online environment where consumers are empowered to find the products they are looking for through a multitude of channels, it’s more important than ever for ecommerce businesses to connect directly with customers. Web push notifications—which can be subscribed to with a single click and do not require a mobile app—offer businesses a convenient yet powerful way to stay top of mind with customers. Subscribers benefit by being the first to know about promotions and product offerings from their favorite Shopify stores.
Your Store, Front and Center
Push notifications sent through Pushnami’s Shopify integration allow your business to take initiative when it comes to driving customer engagement. Typically, you have to wait for the customer to return to your Shopify store before you can show them additional products or promotions you have to offer. Push notifications, on the other hand, enable a more proactive approach where you can share the latest deals directly with your subscribers in real time. This serves as a powerful tool for promoting upcoming sales events, hyping new products, or just staying in touch with your customers.
Deliver Personalized Promotions
With Pushnami’s automated content creation, your push notifications can be personalized based on a wide range of variables, including user activity on your site. This makes it easy to offer highly relevant content, which is sure to capture the attention of subscribers. You can even personalize your discounts and product offerings based on subscriber segments. For example, you could create an exclusive offer for returning customers, or an irresistible promotion for first-time visitors.
Abandoned Cart Reminders
Few things are worse for an ecommerce store than when customers near the conversion finish line, only to abandon their shopping cart. With Pushnami’s Shopify push notifications, you can send out personalized abandoned cart reminders to get customers back on the path to conversion. You can even include a unique discount code to help ensure they will close the deal. Don’t let these customers slip through your fingers!
Reward Top Customers
Because browser push notifications show up front and center in a user’s experience, they are a great way to show your best customers how much you appreciate them. Some ecommerce businesses find success in developing close ties with their top customers, who can help strengthen the business through feedback and product suggestions. You can use web push notifications to reward your most valuable customers or even ask them to beta test your latest features. Recognizing their contribution to your business can go a long way in further strengthening their brand loyalty, creating lifetime advocates for your products.
Boost Customer Retention
Your past customers have already shown actionable intent with your brand, and shared valuable data on their consumer needs and desires. You can use this information to inform your push notification campaigns, which can be uniquely populated to match their interests. This means your Shopify push notifications can be sent out at the perfect time with the perfect content. Your pushes also serve as an effective way to stay on the radar of past customers, so you can be top of mind with your most loyal subscribers as well as customers that might have forgotten to purchase again.
Integrating Shopify with Pushnami
Setting up your Shopify push notifications with Pushnami couldn’t be easier. Just type the name of your Shopify store into the Pushnami platform and click connect. This one-step integration makes it a breeze to hit the ground running and start sending smarter ecommerce push notifications. With just a click, you can offer a more engaging customer experience and drive conversions in a powerful way.
Pushnami and the Central Texas Food Bank Help Provide 6,000 Meals For the Local Austin Community
Here at Pushnami, giving back to members of the Austin community is one of the core values of our organization. For our latest philanthropic endeavor, members of the Pushnami team partnered with the Central Texas Food Bank to help provide over 6,000 meals for those in need within the Central Texas region, where Pushnami is proud to be headquartered.
With one in five kids facing hunger in our community, the Central Texas Food Bank has been leading the charge as the largest hunger relief agency in Central Texas for over 35 years. Each week, nearly 46,000 individuals across 21 counties in Central Texas turn to the Food Bank to put food on their tables. Pushnami chose to partner with this organization based on their outstanding track record of partnering with food donors, financial supporters, and volunteers to bring over 47 million pounds of food to our community each year. “This was an amazing opportunity for our team to come together and do something to help those less fortunate.” said Emerson Smith, CEO. “Pushnami is glad to partner with the Central Texas Food Bank and help them with their critical mission of helping end hunger in our community.”
Team members from every division at Pushnami volunteered in the food bank’s warehouse, where we assisted with sorting, cleaning, boxing, and preparing donated food for distribution. For more information about how you can contribute to the Central Texas Food Bank’s mission, please visit www.centraltexasfoodbank.org.
The Keys to a High Push Notification Opt-In Rate
Even the most well-crafted push notifications will under-perform if no one is around to see them. A variety of factors impact how to successfully build up your subscriber base, including the nature of your business and the enthusiasm that consumers have about your brand. How you ask consumers to opt-in also matters. In this post, we’ll explore the reasons for developing your opt-in strategy and the keys to perfecting your subscriber outreach.
Why Opt-In Matters for Push Success
The benefits of using web push notifications have been well-documented, even as this marketing channel is still in its infancy in terms of adoption. Because web push notifications allow instantaneous access to the attention of subscribers, consumers who consent to receive these notifications are high-value. While a customer may agree to receive promotional emails, these messages could easily end up overlooked or in the spam folder. Browser push notifications, on the other hand, aren’t easy to ignore.
Since push notification subscribers are so valuable, growing a push subscriber base should be a priority for all brands looking to expand their influence. Those who opt-in show great intent to conduct business with your brand and are more likely to convert. That’s why push notifications are so valuable for customer retention and staying in touch with your fans. Visitors to your website can opt-in to receiving push notifications with a single click, making that “allow” button one of the most important clicks that consumers can make.
Now that we’ve touched upon why a strong opt-in strategy is important, let’s explore the ways that your brand can maximize its subscriber potential:
Time Your Initial Opt-In Invitation Right
How you ask website visitors to agree to receiving push notifications is important, but when you ask is equally so. While many businesses have success with asking users to opt-in right off the bat, this may not be appropriate for every type of audience. Some visitors may better resonate with a “soft ask,” which is when they first visit a page describing your web push notifications, and then choose to opt-in from there. Waiting for a set period of time before popping an opt-in is also a good option to ensure visitors have an idea about your website first. Additionally, you can wait for visitors to view a certain number of pages or specific content before asking. You can experiment with different timings to find the most effective strategy that gets the best opt-in rate.
Provide Subscriber-Only Offers
Since push notification subscribers are of such high value to businesses, it’s essential to also provide value from your business to your subscribers. One of the best ways to do this is to offer exclusive subscriber deals, which are only visible through links provided via push notifications. Your subscribers should feel like VIPs on the cutting edge of the best offers and the latest releases. If your brand is a breaking news site or blog, you can create value by offering subscription discounts or by letting prospective subscribers know that they’ll be first in line for the latest news.
Give Clear Reasons for Subscribing
In addition to subscriber-exclusive deals, you should give clear information to potential subscribers about what your push notifications will offer. Let them know how often you plan on sending out notifications and what kind of content you’ll be delivering. Let opting-in be an informed decision and give plenty of reasons for clicking the subscribe button. In addition, invite your subscribers to share their enthusiasm over social media and spread the word that they’ve joined your subscriber family.
Reach Out Socially
Your website isn’t the only platform for gathering subscribers. You can also reach out via social media to spread the word about the benefits of your push subscriptions. Let your friends and fans know that your push notification subscribers are the first in line when it comes to receiving special offers and the latest updates. Target your past customers to entice them back to your business through personalized deals. You can even use SocialPush to send out push notifications via Facebook Messenger.
Ask Again Later
Sometimes, a visitor to your website might turn down the offer to subscribe on their first visit, but will be more open to them at a future date. Even though you may not be able to ask them to opt-in again through a browser pop-up message if they previously declined, you can create a button on your checkout page to give them a second chance to subscribe. If they’ve already shown interest and intent in your brand, they’ll be more likely to opt-in to receiving notifications.
Deliver a Positive Push Experience
One of the best ways to get more users to subscribe to your web push notifications is to deliver a stellar notification experience to your existing subscribers. Those who have already opted-in will spread the word about their experience with your brand—whether positive or negative—so be sure to provide them with an experience worth sharing about. The more buzz that builds around your browser push notifications, the more your subscriber count will rise!
When you use Pushnami for your web push notifications, you’ll have a dedicated Push Success Team on your side helping to ensure your opt-in strategy is optimized. To find out the true potential of push for your brand, sign up for free trial today.
6 Ways to Make the Most of Your E‑Commerce Blog
To build a successful e-commerce brand, your business has to be more than just a storefront. A thriving blog section on your website allows you to connect with both customers and potential buyers in a deeper way, spreading your brand values while dishing out helpful advice. Many e-commerce businesses try to rely on the old adage of “If you blog it, they will come,” but this isn’t always the case. Utilize the following tips to make the most of your e-commerce blog and build more hype around your brand as a whole.
First Off, Why Should You Have a Blog?
Building an e-commerce blog can bring a variety of benefits to your brand. One of the most notable is the boost it can give to your search rankings. A SEMrush study looking at 13 ecommerce verticals found that organic and direct traffic accounted for 80% of all traffic. When you regularly upload content that is relevant to your industry, consumers who are searching for products within your field are more likely to come across your site. On top of this, having a blog showcases your industry expertise and provides a platform for your customers to enter the discussion. Blogging is a cost-effective way to promote new products and your brand as a whole, resulting in greater buzz around your business.
1. It Starts with Content
Before implementing traffic-boosting tactics like SEO optimization and paid search ads, you’ve got to get the fundamentals down. Because 71% of the consumers in the US will use a search engine to discover new products, brands, and services, it’s important to nail your content creation. This means creating content that your audience would like to read, and that provides real value to those who visit your blog. Don’t just randomly post affiliate links with copied product descriptions—say something that is well thought out and worthy of sharing or a bookmark. If you’re not much of a writer yourself, there are plenty of industry enthusiasts out there who have a knack for penmanship (blogmanship?). Find a content partner that can curate engaging content.
2. Show off Your Best Products
Your blog can be used for in-depth dives into your product offerings. Don’t treat these posts like sales pitches—instead, use them as an exploration of why this particular product is awesome. In addition, if there is an interesting backstory behind the product or how you came to discover or create it, feel free to share it in a transparent way. Engage with your readers by asking them to comment with ways they would use this product, or with their wishes for future offerings. For those of you that already have a lot of product-related content, be sure you’re prioritizing your pages and mapping keywords to the ones driving the most traffic.
3. Share Your Brand Story and Mission
Sharing your own story is a great way to relate with like-minded readers and connect with your customers on a deeper level. If what you sell means a lot to you personally, don’t be afraid to share your own journey. When visitors resonate with your brand purpose, they’ll be more likely to offer their support and show their loyalty. This is especially effective if you’re in the health and well-being, parenting, or arts and crafts sectors. Also, be sure to amplify your brand story through social media. People will follow your company as it continues to grow if they believe in your mission, and who doesn’t love to hear from loyal followers?
4. Utilize Visuals
The layout of your blog should be clean and easy to read—everything, down to the font and background color, affects the way your blog is experienced. In addition, using photos and graphics within your blog posts can help keep your visitors engaged. If your post is in list form, it’s not uncommon to have a visual for each point of the list. Break down any statistics or data that you share by using infographics or data-driven visuals. Not only does this make the information more digestible, but it heightens the impact of what you’re trying to say. Embedding video content on your blog can also be a game changer for engagement. As a bonus, your audience can see your product in action!
5. Stay on Top of Industry Trends
By taking your stand as an industry leader, you can offer unique insights into oncoming trends within your e-commerce ecosystem. This requires that you keep your finger on the pulse of your industry through analytical reports, business-to-business news sites, and private networking. When consumers start to come to you for industry insights, they’ll associate your brand as a whole with the cutting-edge quality that you represent.
One brand that does this very well is Casper Mattresses. Their content on sleep has blanketed the internet (no pun intended). When it comes to getting a good night’s sleep, many consumers turn to the research and blogs from Casper to stay on top of their sleep game.
6. Integrate Web Push Notifications
Web push notifications are great way to let subscribers know about new posts and keep them engaged with your brand. Not only can you send out a push notification to let subscribers know about new or upcoming posts, but you can cater your push content specifically to their individual interests. For example, if you have a blog related to a product that a subscriber has shown interest in before—perhaps with an abandoned cart—Pushnami’s Machine Learning gives you the power to reach these users with the most relevant content automatically.
Your blog serves as one of the most powerful elements of your brand identity. While social media lets you share your voice in snippets, blog posts allow you to explore products and ideas in a more in-depth way. Take the time to craft blog posts worth talking about, and watch your brand loyalty—and search rankings—grow. Finally, use browser-based push notifications to build hype around your new posts and get consumers coming back to your e-commerce site.
Infographic: Top 10 Rules of Push Notifications
Sending out optimized web-based push notifications is equal parts art and science, but with Machine Learning on your side you’re ahead of the curve. Follow these top ten tips to find out why browser push notifications are not only one of the most effective marketing channels out there, but also one of the most accessible.
1. Get to the Point
Keep your push notification content actionable and to the point. Save the essays for emails and social media!
2. Time It Right
Schedule your push timing for maximum effectiveness. This means personalizing your push timing down to each individual subscriber. When are users most likely to respond to your pushes?
3. Keep It Relevant with Smart Segmentation
Push content should speak directly to the needs and interests of each of your subscribers. Properly segmenting your subscribers ensures your pushes stay relevant. Find out what they like and populate your pushes with this information! Personalize with data, not names.
4. Stay Fresh
Unlike emails, push notifications thrive in the here-and-now. Assign a Time-to-Live (TTL) to your push notifications to avoid outdated info.
5. Automate Your Content
AI-powered Machine Learning makes it easy to design the most powerful pushes possible. Pushnomics can automatically populate your push content based on individual subscriber data.
6. Be Social
Don’t limit your push notifications to just web browsers. SocialPush makes it possible to carry out campaigns across Facebook Messenger. The best part about this? You can reach the push-elusive iOS users!
7. Continuously Improve Through Testing
Subscriber interests ebb and flow, and your content should grow alongside them. Utilize machine learning and A/B tests to constantly try new messaging and stay ahead of evolving audience demands. The feedback you receive will tell you what works and what doesn’t. Metrics are key to push success!
8. Optimize Your Opt-In
While most brands succeed with asking visitors to opt-in immediately, your subscription tactics may differ depending on your target market. Keep your marketing finger on the pulse of your visitors to find the opt-in strategy that works best.
9. Offer Exclusive Deals and Content
Use your push notifications to treat your subscribers like VIPs and offer exclusive promotions and content just for them. You can customize your offerings for each user segment to further sweeten the deal.
10. Reach Out Regularly
Sending out regular push notifications is a great way to stay in touch with your user base and boost customer retention. While the right rhythm may vary for each particular subscriber, a push can bring them back on the path to conversion.
These 10 rules are the key to successful web pushes. Stay on top of push best practices with Pushnami and rest assured your brand will stay top-of-mind for your subscribers. Remember, push smarter, not harder!
5 Key Tools to Increase Website Traffic in 2019
What’s the one thing that all websites have in common? The desire for more traffic. Building up website traffic is a constant effort for marketing teams looking to expand their brand’s digital footprint. On top of that, the best practices for traffic boosting are constantly evolving from one year to the next. While digital marketing can be a complex and expansive field, there are certain fundamental traffic-boosting tools that every marketing team should be aware of. Let’s take a look at some key tools and resources to send more visitors to your site this year.
1. Optimize Your Content with Google Search Console
It’s no secret that Google search results are the bread-and-butter for online marketers looking to boost website traffic. The fight for search rankings is very real, and Search Engine Optimization (SEO) firms exist solely to help businesses reach higher in the ranks. That’s because being a top result for popular searches can be an incredible asset for driving website traffic and conversions.
The factors that determine Google search ranking are diverse, ever-developing, and at times even mysterious. Google’s RankBrain algorithm accounts for variables, such as visitor dwell time and content quality, to determine which pages are most desirable to searchers. SEO-optimized content involves the use of carefully selected keywords, title tags, and headers to let Google know what you’re offering to visitors. Google Search Console gives you insights into which search queries and keywords are driving users in your direction. From there, you can optimize your digital content accordingly.
As an added bonus, Search Console has mobile usability and rich result status reports to aid with troubleshooting.
2. Utilize Social Media
Social media marketing is one of the best ways to drive traffic to your digital doorstep. You can embed links to your site within your social media posts for your friends and fans who want to dive deeper into what your brand offers. Each social media platform has its own unique characteristics which you should optimize for, so be sure to tweak your posts slightly across platforms rather than pasting the same blanket message everywhere. For example, you have just 280 characters on Twitter, but 1,300 on LinkedIn.
In addition to creating effective posts that point people towards your website, you can utilize social media messaging to connect with consumers directly. SocialPush utilizes Facebook Messenger to send out personalized push notifications, which can both start conversations and drive conversions toward your website. Use your social media platforms as a springboard to your main website and watch your visitor traffic grow.
3. Explore Email Marketing Tools
Email marketing is a tried-and-true strategy for building website traffic. The trick to effective email marketing in modern times lies with precise personalization and quality content. Since this marketing channel is flooded with spammers and promotional offers, your brand has to discover how to speak the language of your customers and deliver only relevant messages. Modern email marketing tools utilize machine learning to find the perfect personalized content down to each individual recipient. Constant A/B testing and analysis of email interactions helps to ensure deliverability, so more users will open your URLs.
Pro tip: ensure your emails look great on mobile by using a preview tool like Litmus.
4. Show Off Smart Videos
YouTube isn’t the only channel for turning video viewers into website visitors. Tools like Taboola Video allow you to share engaging video content across a variety of online publishers. These videos can feature interactive buttons that bring users directly to your website. In addition, Facebook, Twitter, Instagram, and most recently LinkedIn all have live streaming video capabilities. With 72% of people preferring to learn about a product or service through video, it’s clear that it should play a key role in every website’s marketing mix. Bust out your directorial skills, put together an awesome video, and watch it drive users to your site.
5. Unlock the Power of Browser-Based Push Notifications
The popularity of browser-based push notifications has exploded in recent years, but still, the marketing channel remains an underutilized promotional tool. Web push notifications require no additional apps and can be subscribed to with a single click. By sending out effective web push notifications in a timely manner, you can invite your subscribers to check out a new offer, get their feedback, or update them about what your business has been up to. All of these activities drive them back to your website and put them on the journey to conversion.
To make the most of your web push notifications, use a platform that can personalize down to each and every subscriber. Pushnami uses AI-powered machine learning to customize push content in a way that makes your calls-to-action irresistible. In addition, your web push notifications, SocialPush, and email campaigns can work together to deliver a more consistent and effective user experience through unified messaging.
When you take advantage of these techniques and tools, you’ll not only be driving more traffic to your website, but these visitors will be high-value, having shown an interest in your brand that goes beyond a single click. As we mentioned before, these trends are ever-evolving, so keep an eye out for the promotional techniques and tools that are around the corner.
Is Facebook the Right Platform for Your Business to Find Customers?
With over 2 billion users, Facebook is still the leading social media platform. For businesses looking to reach more potential customers, marketing on Facebook seems like a no-brainer. While it’s true that a strong Facebook presence is a good idea for any company, there may be better avenues to make conversions, depending on your industry. In this post, we’ll explore which types of businesses can benefit the most from marketing on the platform and how to use it most effectively.
Is Your Audience B2B or B2C?
Facebook is a platform that encourages spontaneity and personal sharing. This makes it ideal for marketing directly to consumers. You can gain powerful insights into the trends of your target market through what they “like” and share on Facebook, and the targeting power of its ad engine is one of the most sophisticated of all social media platforms.
That said, if your business primarily markets to other businesses, there may be better platforms out there, like LinkedIn. The hyper-personal interaction Facebook encourages does not always lend itself to professionalism. While you can message and interact with other businesses on the platform, your comments will come through just like a consumer’s does and may get lost in the crowd.
What Type of Industry Are You In?
Virtually every type of business can benefit from a strong Facebook presence. Your social media footprint is often the first impression that potential customers have of your brand. From retail to breaking news sites to subscription services, Facebook serves as an important way to connect with customers and with other businesses. B2C organizations are especially suited for Facebook marketing. Even if your goal is to market to other businesses, a Facebook presence can be beneficial.
E-commerce businesses and those looking to appeal to the largest possible audience cannot ignore Facebook due to the sheer number of people using it. However, if you’re in a more niche or specialized field, your efforts may be better suited for smaller sites that are specific to your industry. Though Facebook offers precise ad targeting tools, your target market may not be open to following industry-related ads on the platform. Instead, they’ll look for those leads from more industry-specific sources.
If you’re going for mass appeal, Facebook is the way forward. Otherwise, look to more niche spaces for an effective way to engage your target market.
What’s Your Target Demographic?
According to the Pew Research Center, Facebook and YouTube dominate the social media landscape. Over two-thirds of US adults say that they use Facebook, and a majority of those users visit the site multiple times a day. For younger demographics, however, the tide may be shifting more toward apps like Snapchat and Instagram. It’s worth noting that Instagram is owned by Facebook, and businesses can now link their accounts across the platforms.
% share of U.S. adults who say they use certain online platforms or apps
When it comes to picking the right social media platform to market on, you can’t just lump all of the twenty-somethings together. Those aged 18 to 24 are much more likely to be on Snapchat and Instagram than those aged 25 to 29. Facebook, however, enjoys a broad appeal throughout the age groups, although it may be seen as less trendy to the youngest ones. Though it’s not a traditional social media site, YouTube is the only online platform that outperforms Facebook.
Within Facebook itself, there are a wide variety of targeting strategies available to businesses. You can specifically target groups such as young professionals, working moms, urban consumers, or other demographics specifically interested in your field with as wide of a net as you’d like to cast. Since virtually every demographic uses Facebook in some capacity, it serves as a valuable platform for reaching potential customers, no matter who they are or where they come from.
Again, we find that if you’re trying to reach the most prospective customers that you can, Facebook is still your best option. For businesses that are more video-oriented, YouTube is an obvious marketing channel to explore. Maintaining a presence across a variety of social media channels allows you to cover all your bases and ensure that your message is getting out.
Keeping Customers Engaged
Not only is Facebook a powerful tool for finding new customers, but it’s also useful to keeping customers coming back. After all, returning customers spend nearly double the amount that new ones do, so they’re worth investing in. You can keep customers posted about new product releases, or you can offer them exclusive deals. When you engage with previous customers regularly, you’ll be sure to stay on their radar for the next time they’re ready to convert.
Web push notifications are a marketing channel that have been demonstrated to boost online conversions by 30%. Interacting with people on Facebook (comments and private messages, for example) pop up as notifications on a user’s device that engage them and keep your brand at the front of their mind. By combining various promotional approaches such as these, you earn the valuable repeat impressions which are fundamental to building brand loyalty.
The Power of Facebook Messenger
Facebook Messenger is one of the most popular ways for people to say connected with each other and is available even to those who do not have a Facebook account. Messages on the platform can pop up across devices, wherever Facebook is found. Since messages sent on Messenger also show up in a user’s Facebook account, the chat service has an extremely broad reach and multiple avenues to notify users.
While web push notifications are one of the hottest upcoming marketing tools out there, marketers have previously been unable to reach iOS users through the channel. Pushnami SocialPush is the first real solution, allowing push notifications to be delivered via Facebook Messenger to iPhone users. These notification messages through Messenger also have opt-in capabilities across all major browsers and devices. Using targeted, AI-powered push notifications is one of the best ways to stay engaged with your customer base.
No matter who your ideal customer base is, Facebook serves as an invaluable platform to reach them. Take the time to build your social media presence and stay connected with your customers and prospects via SocialPush — your brand will be sure to see an increase in conversions.
How to Save Time and Maximize Performance with Automated Content Creation
Cookie cutter, one-size-fits-all marketing blasts are a thing of the past — consumers want content that speaks directly to their interests. The problem is, few businesses have the time or resources to personally craft each and every piece of marketing they put out. Fortunately, Artificial Intelligence offers us a solution: automatically personalized web push notifications that are populated based on a subscriber’s interests and history on your site.
Why Personalized Marketing Matters
In the last decade, the ability for marketers to offer personalized advertising content has taken off, thanks to social media and machine learning. Your cell phone knows your interests better than some of your close friends might, and can deliver highly relevant content suggestions based on this knowledge. Many users have come to expect a level of personalization in all of the content they subscribe to. As a result, content that misses the mark is less tolerable than ever.
Data is the commodity that has become the driving force behind online marketing. For decades, consumers have sifted through advertisements that may or may not relate to them, but in today’s world, an advertisement has to be truly irresistible in order to merit a click. Data-informed personalization saves you time and ensures you’re delivering the most relevant content, because records of user engagement drive its creation. Web push notifications also offer a unique opportunity to reach subscribers instantly, in a front-and-center format. This is why as web pushes become more popular, it will become increasingly important to only use the highest quality, most personalized content possible.
Automation Ensures Consistency
Your users are expecting a consistent experience across all of the channels they encounter — that means your brand voice should be dependable whether it’s found on social media, on your website, or with push notifications. Automated content creation does not mean your material loses its unique touch. Your push notifications are automatically populated and personalized according to available user information, and should then be tweaked to fit the lexicon of your brand identity. Together, this provides an on-brand messaging experience that is relevant, with little extra work on your part beyond checking the automated content for brand-consistency.
Email-Style Personalization is Not Enough
Email blasts that have been meticulously personalized and segmented are par for the course in a user’s inbox. Consumers have gotten used to seeing their own names in a marketing subject line, and it does little to pique their attention. Similarly, personalizing your push notifications only with the names of your subscribers is not enough. You have to also cater the content itself toward their own unique needs.
The art of predicting what a user wants to see is a constantly developing process that includes advanced machine learning algorithms. The more a visitor spends time on your site or on social media channels, the more accurate and refined your content targeting models can be. Whether users spend a little or a lot of time on your site (hopefully a lot!), you should be tracking those engagements to inform every point of contact you deliver from your brand. With relatively little effort, this data collection and automated content creation takes place on your behalf thanks to AI machine learning. Pushnami’s personalization engine constantly works to refine the efficacy of your pushes, so you don’t have to.
Content Sourcing Channels
You likely have a wealth of existing content like articles and social media posts that will resource an automated content creation campaign. AI-driven push notifications will build upon this existing collateral to free up your time, and API integration with other platforms makes connecting the dots between brand substance and promotional pushes a breeze. For example, a breaking news RSS feed from your site could translate automatically into personalized web push notifications, sent out to those who have indicated interests in the particular topic at hand.
The Importance of Timing
Web push notifications bring your message to the forefront of a user’s experience, making timing especially important. Although emails can be sent in the dead of night to be sorted through in the morning, effective push notifications come when a user is willing and able to act on them. Pushnami’s AI-powered platform has the ability to schedule pushes based on multiple factors including subscriber time zone, time lapsed after subscribing, or time after a certain action has been taken such as a purchase.
Dynamic Variables to the Rescue
As we mentioned earlier, inserting a visitor’s name within your promotional material is nothing new, but dynamic variables can reach far beyond a simple name. You can insert product types, discount amounts, and user locations to craft messages that hit points of interest you know each subscriber individually cares about. This is a whole new level of personalization, automatically generated based on the needs of each customer.
Automated Drip Campaigns
Your promotional campaigns should encourage and reward receptivity. At every stage of the customer journey, your web push notifications can be used to point users in the right direction, based on the preferences they display. Automated drip campaigns built upon push notifications lay out a sequence of messages that are determined by user response. It’s a choose-your-own adventure approach to marketing that ensures visitors are getting the right information at the right time.
Automated Content for the Future
While AI technology may not quite be at the point where it can believably generate your blog content (or is it?), web push notifications are a perfect candidate for automated content because pushes are short and to the point. They convey your information in a succinct and clear manner, encouraging users to act now. Take advantage of Pushnami’s Automated Content Creation and you’ll be sure to make a greater impact on prospective customers.