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Is Facebook the Right Platform for Your Business to Find Customers?

With over 2 billion users, Facebook is still the leading social media platform. For businesses looking to reach more potential customers, marketing on Facebook seems like a no-brainer. While it’s true that a strong Facebook presence is a good idea for any company, there may be better avenues to make conversions, depending on your industry. In this post, we’ll explore which types of businesses can benefit the most from marketing on the platform and how to use it most effectively.

Is Facebook the Right Platform for Your Business to Find Customers?

Posted on Wednesday, May 08, 2019

With over 2 billion users, Facebook is still the leading social media platform. For businesses looking to reach more potential customers, marketing on Facebook seems like a no-brainer. While it’s true that a strong Facebook presence is a good idea for any company, there may be better avenues to make conversions, depending on your industry. In this post, we’ll explore which types of businesses can benefit the most from marketing on the platform and how to use it most effectively.

Is Your Audience B2B or B2C?

Facebook is a platform that encourages spontaneity and personal sharing. This makes it ideal for marketing directly to consumers. You can gain powerful insights into the trends of your target market through what they “like” and share on Facebook, and the targeting power of its ad engine is one of the most sophisticated of all social media platforms.

That said, if your business primarily markets to other businesses, there may be better platforms out there, like LinkedIn. The hyper-personal interaction Facebook encourages does not always lend itself to professionalism. While you can message and interact with other businesses on the platform, your comments will come through just like a consumer’s does and may get lost in the crowd.

What Type of Industry Are You In?

Virtually every type of business can benefit from a strong Facebook presence. Your social media footprint is often the first impression that potential customers have of your brand. From retail to breaking news sites to subscription services, Facebook serves as an important way to connect with customers and with other businesses. B2C organizations are especially suited for Facebook marketing. Even if your goal is to market to other businesses, a Facebook presence can be beneficial.

E-commerce businesses and those looking to appeal to the largest possible audience cannot ignore Facebook due to the sheer number of people using it. However, if you’re in a more niche or specialized field, your efforts may be better suited for smaller sites that are specific to your industry. Though Facebook offers precise ad targeting tools, your target market may not be open to following industry-related ads on the platform. Instead, they’ll look for those leads from more industry-specific sources.

If you’re going for mass appeal, Facebook is the way forward. Otherwise, look to more niche spaces for an effective way to engage your target market.

What’s Your Target Demographic?

According to the Pew Research Center, Facebook and YouTube dominate the social media landscape. Over two-thirds of US adults say that they use Facebook, and a majority of those users visit the site multiple times a day. For younger demographics, however, the tide may be shifting more toward apps like Snapchat and Instagram. It’s worth noting that Instagram is owned by Facebook, and businesses can now link their accounts across the platforms.


% share of U.S. adults who say they use certain online platforms or apps

When it comes to picking the right social media platform to market on, you can’t just lump all of the twenty-somethings together. Those aged 18 to 24 are much more likely to be on Snapchat and Instagram than those aged 25 to 29. Facebook, however, enjoys a broad appeal throughout the age groups, although it may be seen as less trendy to the youngest ones. Though it’s not a traditional social media site, YouTube is the only online platform that outperforms Facebook.

Within Facebook itself, there are a wide variety of targeting strategies available to businesses. You can specifically target groups such as young professionals, working moms, urban consumers, or other demographics specifically interested in your field with as wide of a net as you’d like to cast. Since virtually every demographic uses Facebook in some capacity, it serves as a valuable platform for reaching potential customers, no matter who they are or where they come from.

Again, we find that if you’re trying to reach the most prospective customers that you can, Facebook is still your best option. For businesses that are more video-oriented, YouTube is an obvious marketing channel to explore. Maintaining a presence across a variety of social media channels allows you to cover all your bases and ensure that your message is getting out.

Keeping Customers Engaged

Not only is Facebook a powerful tool for finding new customers, but it’s also useful to keeping customers coming back. After all, returning customers spend nearly double the amount that new ones do, so they’re worth investing in. You can keep customers posted about new product releases, or you can offer them exclusive deals. When you engage with previous customers regularly, you’ll be sure to stay on their radar for the next time they’re ready to convert.

Web push notifications are a marketing channel that have been demonstrated to boost online conversions by 30%. Interacting with people on Facebook (comments and private messages, for example) pop up as notifications on a user’s device that engage them and keep your brand at the front of their mind. By combining various promotional approaches such as these, you earn the valuable repeat impressions which are fundamental to building brand loyalty.

The Power of Facebook Messenger

Facebook Messenger is one of the most popular ways for people to say connected with each other and is available even to those who do not have a Facebook account. Messages on the platform can pop up across devices, wherever Facebook is found. Since messages sent on Messenger also show up in a user’s Facebook account, the chat service has an extremely broad reach and multiple avenues to notify users.

While web push notifications are one of the hottest upcoming marketing tools out there, marketers have previously been unable to reach iOS users through the channel. Pushnami SocialPush is the first real solution, allowing push notifications to be delivered via Facebook Messenger to iPhone users. These notification messages through Messenger also have opt-in capabilities across all major browsers and devices. Using targeted, AI-powered push notifications is one of the best ways to stay engaged with your customer base.

No matter who your ideal customer base is, Facebook serves as an invaluable platform to reach them. Take the time to build your social media presence and stay connected with your customers and prospects via SocialPush — your brand will be sure to see an increase in conversions.



How to Save Time and Maximize Performance with Automated Content Creation

Cookie cutter, one-size-fits-all marketing blasts are a thing of the past — consumers want content that speaks directly to their interests. The problem is, few businesses have the time or resources to personally craft each and every piece of marketing they put out. Fortunately, Artificial Intelligence offers us a solution: automatically personalized web push notifications that are populated based on a subscriber’s interests and history on your site.

How to Save Time and Maximize Performance with Automated Content Creation

Posted on Monday, April 29, 2019

Cookie cutter, one-size-fits-all marketing blasts are a thing of the past — consumers want content that speaks directly to their interests. The problem is, few businesses have the time or resources to personally craft each and every piece of marketing they put out. Fortunately, Artificial Intelligence offers us a solution: automatically personalized web push notifications that are populated based on a subscriber’s interests and history on your site.

Why Personalized Marketing Matters

In the last decade, the ability for marketers to offer personalized advertising content has taken off, thanks to social media and machine learning. Your cell phone knows your interests better than some of your close friends might, and can deliver highly relevant content suggestions based on this knowledge. Many users have come to expect a level of personalization in all of the content they subscribe to. As a result, content that misses the mark is less tolerable than ever.

Data is the commodity that has become the driving force behind online marketing. For decades, consumers have sifted through advertisements that may or may not relate to them, but in today’s world, an advertisement has to be truly irresistible in order to merit a click. Data-informed personalization saves you time and ensures you’re delivering the most relevant content, because records of user engagement drive its creation. Web push notifications also offer a unique opportunity to reach subscribers instantly, in a front-and-center format. This is why as web pushes become more popular, it will become increasingly important to only use the highest quality, most personalized content possible.

Automation Ensures Consistency

Your users are expecting a consistent experience across all of the channels they encounter — that means your brand voice should be dependable whether it’s found on social media, on your website, or with push notifications. Automated content creation does not mean your material loses its unique touch. Your push notifications are automatically populated and personalized according to available user information, and should then be tweaked to fit the lexicon of your brand identity. Together, this provides an on-brand messaging experience that is relevant, with little extra work on your part beyond checking the automated content for brand-consistency.

Email-Style Personalization is Not Enough

Email blasts that have been meticulously personalized and segmented are par for the course in a user’s inbox. Consumers have gotten used to seeing their own names in a marketing subject line, and it does little to pique their attention. Similarly, personalizing your push notifications only with the names of your subscribers is not enough. You have to also cater the content itself toward their own unique needs.

The art of predicting what a user wants to see is a constantly developing process that includes advanced machine learning algorithms. The more a visitor spends time on your site or on social media channels, the more accurate and refined your content targeting models can be. Whether users spend a little or a lot of time on your site (hopefully a lot!), you should be tracking those engagements to inform every point of contact you deliver from your brand. With relatively little effort, this data collection and automated content creation takes place on your behalf thanks to AI machine learning. Pushnami’s personalization engine constantly works to refine the efficacy of your pushes, so you don’t have to.


Content Sourcing Channels

You likely have a wealth of existing content like articles and social media posts that will resource an automated content creation campaign. AI-driven push notifications will build upon this existing collateral to free up your time, and API integration with other platforms makes connecting the dots between brand substance and promotional pushes a breeze. For example, a breaking news RSS feed from your site could translate automatically into personalized web push notifications, sent out to those who have indicated interests in the particular topic at hand.

The Importance of Timing

Web push notifications bring your message to the forefront of a user’s experience, making timing especially important. Although emails can be sent in the dead of night to be sorted through in the morning, effective push notifications come when a user is willing and able to act on them. Pushnami’s AI-powered platform has the ability to schedule pushes based on multiple factors including subscriber time zone, time lapsed after subscribing, or time after a certain action has been taken such as a purchase.

Dynamic Variables to the Rescue

As we mentioned earlier, inserting a visitor’s name within your promotional material is nothing new, but dynamic variables can reach far beyond a simple name. You can insert product types, discount amounts, and user locations to craft messages that hit points of interest you know each subscriber individually cares about. This is a whole new level of personalization, automatically generated based on the needs of each customer.

Automated Drip Campaigns

Your promotional campaigns should encourage and reward receptivity. At every stage of the customer journey, your web push notifications can be used to point users in the right direction, based on the preferences they display. Automated drip campaigns built upon push notifications lay out a sequence of messages that are determined by user response. It’s a choose-your-own adventure approach to marketing that ensures visitors are getting the right information at the right time.

Automated Content for the Future

While AI technology may not quite be at the point where it can believably generate your blog content (or is it?), web push notifications are a perfect candidate for automated content because pushes are short and to the point. They convey your information in a succinct and clear manner, encouraging users to act now. Take advantage of Pushnami’s Automated Content Creation and you’ll be sure to make a greater impact on prospective customers.


Apply These 5 Secret Techniques to Improve Web-Based Push Notifications

Web-based push notifications are powerful tools for reaching customers when and where it counts. These pushes come front-and-center in your subscriber’s online experience, making it important to deliver them in intelligent ways. Since the field of web push notifications is still relatively new, many businesses are unaware of the power that pushes can provide. In this post, we’ll take a look at some of the lesser-known techniques to make your push notifications a success.

Apply These 5 Secret Techniques to Improve Web-Based Push Notifications

Posted on Thursday, April 25, 2019

Web-based push notifications are powerful tools for reaching customers when and where it counts. These pushes come front-and-center in your subscriber’s online experience, making it important to deliver them in intelligent ways. Since the field of web push notifications is still relatively new, many businesses are unaware of the power that pushes can provide. In this post, we’ll take a look at some of the lesser-known techniques to make your push notifications a success.

1. Personalize Your Opt-in

Unlike email subscriptions which often require two or even three points of confirmation to opt-in, web push notifications can be enabled with a single click. While many websites are asking visitors to opt-in right off the bat, it can be more effective to personalize your opt-in strategy. A “soft ask” is when you preface your subscription prompt with some information about the types of notifications you’ll be sending and how often users can expect them.

For example, if you’re looking to target returning customers, use your opt-in messages to let them know that your pushes will be specifically catered to their interests. After they complete a purchase, invite them to subscribe for exclusive deals based on their shopping history. This is effective because users are looking for information that is relevant and interesting to them — not just another spam channel. Use a personalized “soft ask” to let potential subscribers know that you value their participation and they won’t regret the opt-in click.


2. Target iOS Users with SocialPush

One of the biggest drawbacks to web push notifications currently is the lack of iOS support. This is a massive market share which is being missed by businesses looking to reach this audience. Pushnami is the only push service that has found a way to reach iOS users, through SocialPush. This solution utilizes Facebook Messenger to deliver messaging that can span across any device where the massively popular Messenger app is installed.

Apple wants apps to have control over push notifications — not browsers. Only with SocialPush can you reach the iOS market with your notifications. They can be sent just like your other web push notifications, alongside them in a unified blast. Social Pushes are delivered as Facebook messages, which means users can reply to them and kick off their customer journey. This is perhaps one of the best-kept secrets in the world of push notifications.


3. Utilize AI-Powered Pushes

AI-powered machine learning can enable your pushes to become as effective as possible, automating your message selection and optimizing push content to meet the specific needs of users. Taking the AI approach to delivering pushes can make them over 30% more effective than manual ones, with the added benefit of decreasing your workload. AI-powered pushes learn and refine your push approach with every notification sent. In addition, data from your site (such as product preferences, device type, location, and more) contributes to iterative improvements in targeted notifications. This means that over time, your pushes become more relevant and more effective. The best part is, this all happens automatically with machine learning technology.


4. Use Time-to-Live to Keep it Fresh

One of the most interesting aspects of a push notification is that you can choose when it will disappear. This contrasts with emails, which can pile up forever in a user’s inbox. A web push notification’s Time-to-Live, or TTL, is the lifespan that you give to the notification — when the TTL has expired, the notification disappears whether or not it’s been seen.

This is a great way to keep your notifications fresh. If you’re having a flash sale, for example, you can let users know without worrying about them seeing it too late. When users are exposed to expired information, the inherent value of your marketing efforts is diminished and you run the risk of an angry customer. By using a TTL, you can make sure that whenever your calls-to-action are seen, they are immediately actionable.

Imagine being an e-commerce business with a collection of limited-edition items that need to be sold ASAP. You can initiate a one-hour flash sale that is only available to your web push notification subscribers. When the hour is up or the stock has been depleted, you can withdraw your notifications. In this way, you can build hype about your next notification — users will always be on the lookout for the next push.


5. Personalize Your Scheduling

Nothing is more aggravating than being woken up by a push notification in the middle of a good night’s sleep. In order to keep users from rage-quitting from your service, make sure your pushes go out at times when they are welcome. Push personalization can automatically send out pushes dependent on a user’s time-zone and other variables you indicate, such as work day scheduling. For some subscribers, a notification during work hours is unacceptable, while others will appreciate the message while they’re in office.

The timing of your pushes is also related to the nature of your business and the desires of your audience. If you’re a breaking news site, subscribers may want the latest developments 24/7, whereas companies marketing products to hobbyists may want to limit their pushes to the early evening, when their users are more open to buying. AI-powered push systems automatically find the most effective time of day for each subscriber, based on engagement rates, and tweak your pushes accordingly.


Now That the Secret’s Out…

Utilizing these uncommon approaches is sure to set your web push notifications apart from the competition’s. Pushnami is the only platform that makes it easy to personalize your opt-in strategies, reach iOS users, adjust your TTLs, and use AI-powered push features all from one centralized hub. The end result is an increased push performance and a reduced setup time, which empowers your brand to make a greater overall impact.


Web Push Notifications for Beginners: Benefits of Using Push on Your Website

You may have heard of web push notifications one of the hottest new marketing channels available to businesses. App-based push notifications have been capturing the attention of mobile users for years, but browser-based notifications take the promotional potential of pushes to a whole different level. In this post, we’ll cover some of the basics of web push notifications, so you can realize the benefits of this emergent technology for your brand.

Web Push Notifications for Beginners: Benefits of Using Push on Your Website

Posted on Tuesday, April 23, 2019


You may have heard of web push notifications one of the hottest new marketing channels available to businesses. App-based push notifications have been capturing the attention of mobile users for years, but browser-based notifications take the promotional potential of pushes to a whole different level. In this post, we’ll cover some of the basics of web push notifications, so you can realize the benefits of this emergent technology for your brand.

What Are Web Push Notifications?

Web push notifications are clickable messages that are sent from a website. They spring up immediately on a subscriber’s desktop or mobile device, regardless of what website they’re browsing. Web push notifications are supported by all of the leading web browsers, and don’t require any additional software installs like app notifications do. Users can subscribe to these notifications with a single click, adding to their appeal as an exciting and accessible promotional tool.

You might have heard of web push notifications as a type of pop-up, but let’s be clear: they are not pop-up ads. Rather than popping up in a new browser window, push notifications appear in browser dialog boxes on desktops and in the notification bar on mobile devices. That means that pop-up blockers don’t affect the delivery of browser push notifications, as long as they are enabled in a user’s browser settings. The 100% deliverability of push notifications makes them stand out as a way to reach customers.

Why Should My Business Use Browser Push Notifications?

Web push notifications have the huge benefit of guaranteeing an immediate connection between business and users. Unlike email, push notifications don’t pile up — users receive them in real time, one at a time, in their desktop or mobile notifications. This format offers many promotional opportunities for businesses who are looking to make a splash with customers in the here-and-now. You can even assign a Time to Live, or TTL, to your pushes to make them disappear after a certain period of time, whether or not they are read. This helps to ensure that your messages remain relevant.

Whereas emails are ideal for conveying large amounts of information, push notifications excel as short and to the point messaging opportunities. They serve as calls-to-action which can guide users along every step of the customer journey. Pushnami’s AI-powered notification engine personalizes each push for your users, utilizing advanced analytics to target the preferences of your users. Our system iteratively improves your web pushes based on data results from each round, making your web pushes more effective over time. The end result is more traffic and more conversions, one push at a time.

Users Can Opt-In with Only One Click

When a user subscribes to your web push notifications, they are explicitly expressing interest in receiving your messages. Only those that opt-in to your notifications can see your pushes. This differs from email, which can be sent out unsolicited. There are no “spam” or “promotions” folders to try and avoid with push notifications — you only have relevant subscribers on board. This results in click-through rates which are much higher than email. With no email sign-up form to opt-in (just one click!), there’s also a lower subscription threshold, which means users are more likely to sign up for your notifications in the first place.

Personalization is at the Heart of Push Notifications

Since push notifications are all about being as timely and relevant as possible, it’s a good idea to avoid one-size-fits-all sends. Instead, segment your subscribers into time zones, shopping styles, and other buckets in order to make sure you’re sending relevant messages at the ideal time. No one wants to be woken up by a push notification in the middle of the night (and this could work against your brand perception), so only send out pushes when you know subscribers are receptive to checking out your offers.



Offer Exclusive Deals for Each of Your Customer Segments

Web push notifications are an extremely effective format for delivering exclusive offers. Clue your subscribers in to time-sensitive deals happening now and set a TTL to ensure your pushes disappear by the time the deal’s over. This contrasts with “Act Now!” emails, which are often read hours or days after they’re sent, if they’re opened at all. Push notifications show up at the front of a user’s device, meaning they don’t even have to open their messages app to view your push.

Keep Customers Coming Back to Drive More Revenue

Sending out regular pushes to your existing customers is a great way to keep them in the loop for upcoming events, hype new products, or to ask for their feedback. A simple push message helps to re-engage past website visitors, and intelligent push systems tailor them to pick up where your last interaction left off. Do you have a visitor that added some items to their cart, but then jumped ship? You can send a push notification to entice them back with a coupon!

Which Types of Businesses Use Web Push Notifications?

While web push notifications have a place in virtually every industry, there are a few which have been pioneers in embracing the technology. E-commerce companies have been leading the way, as push notifications prove extremely valuable in keeping customers engaged, recovering abandoned carts, and promoting new offers. Media and news sites also love push technology to reveal the latest breaking news, or let subscribers know about articles in their favorite news verticals.

As you can see, web push notifications can bring a variety of benefits to your business. They’re an important part of any modern marketing effort, as they encourage users to act in the moment itself. Pushnami is leading the way with Machine Learning-powered pushes which allow brands to connect with users in the most effective way possible. When you’re ready to discover the potential that web push notifications can bring to your business, sign up for a live browser push demo today.


How to Increase Repeat Customers for E-commerce

The e-commerce sector is rife with competition, which makes it even more essential for businesses to keep customers coming back. Innovative products, well-priced deals, and above-and-beyond customer support are all ways that e-commerce businesses build brand loyalty for the long run. While these are all effective tools in their own right, how they are delivered makes a difference. Widen the scope of your outreach for big returns: browser-based push notifications offer a high-impact way to increase customer retention.

How to Increase Repeat Customers for E-commerce

Posted on Thursday, April 18, 2019


The e-commerce sector is rife with competition, which makes it even more essential for businesses to keep customers coming back. Innovative products, well-priced deals, and above-and-beyond customer support are all ways that e-commerce businesses build brand loyalty for the long run. While these are all effective tools in their own right, how they are delivered makes a difference. Widen the scope of your outreach for big returns: browser-based push notifications offer a high-impact way to increase customer retention.

In this post, we’ll take a look at the many ways that e-commerce companies build brand loyalty, with a focus on web push notifications and what they can offer to your brand.

Know Your Customers Well

What do my customers want? Knowing the answer to this question is the key to bringing past customers back around to your e-commerce store. When you understand the desires of your target market, you can offer highly relevant products through marketing materials that speak their language. Keep your finger on the pulse of what customers are chatting about on online forums such as Facebook and Instagram and ask for their feedback about what they’d like to see in the future from your business.

As we learned in our Top 5 Marketing Tools for E-commerce Sellers in 2019, data analytics play a critical role in e-commerce marketing efforts. Having the numbers on what works and what doesn’t lets your brand prioritize marketing investments and product offerings. Once you find your product niche and your marketing groove, you can craft special offers that past customers will find irresistible.

Web push notifications are hands down the best way to immediately capture the attention of a user. Combined with a well-researched understanding of customer needs and desires, your pushes will be effective tools for customer retention. Best of all, Pushnami’s Machine Learning-powered platform does most of the learning for you – our system automatically finds the best balance of tone and timing to get past customers clicking.



Keep It Personable

When you convey the story behind your brand, you create a deeper connection with your customers that goes beyond just the products you offer. Let customers know what you stand for, what your brand values are, and why you do what you do. They should feel like their spending fits into this picture and contributes toward a higher vision.

Consider building personal requests for feedback into your marketing outreach plan. Triggering a follow-up message after completed transactions takes minimal effort, but can do wonders for brand loyalty. From a customer perspective, they see a brand that values their opinion and truly cares about their satisfaction. Web push notifications boost the feeling of personalization – it’s like getting a text from your favorite brand! Use this tool to ask for feedback or point users toward relevant community resources and content.

Offer Exclusive Deals

Users know and sometimes count on new customer pricing — getting a deal often helps customers justify their first purchase with a brand. There’s a well-worn place in business marketing for focusing on deals that reel in first-time conversions, but investing in repeat customers has greater returns in the long run. From the moment you get that first transaction, you should be working on the second, third, and so on. Show first-time and repeat customers that you care about their loyalty. If you don’t incentivize repeat business, then users are likely to head to the next e-commerce store offering a first-time customer deal.

Many businesses have success with point systems, which reward customers who spend a certain amount on their products. Another alternative is to offer exclusive flash-sales that are only available to repeat customers. When they get a great deal, users are more likely to share on social media about how great it is to be a repeat customer of yours. Push notifications play particularly well with flash sales, because they place the deal at the forefront of the user’s experience and are time sensitive.

Embrace Customer Segmentation

Avoid putting your customers in two buckets: those who have shopped with you before and those that haven’t. Instead, cater your efforts toward more focused customer attributes. This can involve how long they have been shopping with you, how much they spend, where they are located, ad engagement, and other marketing metrics. You can then offer the most relevant messages possible for each particular customer segment.

This may sound like a lot of moving parts to keep track of, but there are tools available to help you out. Pushnami user profiles compile infinite data points from your website to generate targeted notifications. This makes it easy to send out effective promotional campaigns across customer segments that continuously improve.

Reward Top Repeat Customers

The top percentile of your repeat customers has helped your business thrive, and hold a wealth of valuable insights into your brand. Reward your high-volume customers with personalized thank you notes, surprise-and-delight freebies, or ultra-exclusive offers such as pre-released products. Some businesses create a panel of top customers to give beta testing feedback, which underlines for customers their favorite brand cares about them, while providing even more insight for your business. For immediacy and intimacy, reach your top users through push notifications, which allow you to link directly to perks or surveys. Your top customers will feel valued, and everyone else will see how you value and treat your loyal customers.

Stay Connected

Web push notifications should play a crucial role in your customer retention efforts. They help you stay connected with your past customers and entice them back to your online store with exclusive offers, time-sensitive promotions, or new content. Since browser-based push notifications don’t clutter a user’s inbox like emails do, they’re always fresh and relevant. Presented front-and-center with a near perfect delivery rate, your pushes can keep your company on the radar of past customers for years to come. Find out the web push potential that Pushnami brings your brand today.


Learn How to Boost Customer Retention with Web Push Notifications

Making that initial conversion is a beautiful thing, but nothing beats a customer who keeps coming back. Returning customers spend nearly double the amount that new ones do, which should put customer retention at the top of any savvy marketer’s list. Web push notifications are one of the best ways to retain customers, having been demonstrated to boost conversion rates by 30%. In this post, we’ll explore how you can use push notifications to keep customers engaged with your brand for the long term.

Learn How to Boost Customer Retention with Web Push Notifications

Posted on Monday, April 8, 2019

Making that initial conversion is a beautiful thing, but nothing beats a customer who keeps coming back. Returning customers spend nearly double the amount that new ones do, which should put customer retention at the top of any savvy marketer’s list. Web push notifications are one of the best ways to retain customers, having been demonstrated to boost conversion rates by 30%. In this post, we’ll explore how you can use push notifications to keep customers engaged with your brand for the long term.

Why Care About Customer Retention?

Businesses are twice as likely to focus on customer acquisition efforts than retention, even though it costs five times as much to win over a new customer versus cultivating an existing one. The advantages of retention marketing have been well documented for years, as a customer’s value extends far beyond their first purchase — a lasting business relationship can result in countless referrals and repeat conversions. Though focusing on retention lacks the flashy appeal of new customers, retention is a critical component of any successful brand.


The Power of Browser-Based Push Notifications

Once you understand the value of customer retention, it’s a matter of finding the most efficient way of building customer loyalty. Enter the browser-based push notification: an AI-powered tool that can engage with customers at every step of the user journey. Customers can subscribe to your push notification service with a single click — no need to install any apps — and will receive personalized messages. Push notifications can alert them to products relevant to their interests, as well as let them know about new releases or sales as they come up. Based on browsing history across your site, notifications can give customers just the right nudge to bring them back to purchase or read new content.

Plan Your Opt-in Strategy

For existing customers, specifically, do send a personalized opt-in message. At the point of purchase is a good time to let a customer know that they can opt in to your push notifications to receive the latest offers and product announcements. Like with any other form of marketing, your opt-in strategy should be as targeted and relevant to the consumer as possible.

Keep Customers in the Loop

Past customers want to be informed of what your brand is up to. Keeping them in the loop with regular push notifications is a great way to hype a new product, promote an upcoming event, or ask for their feedback. By catering your push notifications to individual interests and staggering frequency, you can ensure that customers will follow through on your calls-to-action.

How do you determine what the right frequency is? It may take some experimenting to see. Unless you’re a breaking news site, daily notifications are likely too much, but anything between every other day to biweekly can be a good place to start. The brilliant thing about Machine Learning-powered notification systems like Pushnami is that they automatically learn the best push frequency for your users. That means the effectiveness of your notifications will improve over time.

Segment Your Subscribers

Beyond frequency, consider timing to ensure customers receive push notifications at the optimal moment. At minimum, that means segmenting notification blasts according to time zone, then taking it one step further and sending when users are most likely to take action. Some brands find better response during work hours, while others draw more business in late afternoon or evening.

You can also issue push campaigns with location-specific promotions, inviting users to get in on deals that are only available to their particular market. Emphasize exclusivity and let your customers know the promotion is only for a select few. Smart segmentation allows you to send out notifications that are relevant to users in a general sense. From there, you can move on to more detailed, personalized campaigns.

Leverage the Power of Personalization

After a customer opts-in to your notification service, you have access to information that’s key to providing an ultra-personalized user experience: their site data. Based on items in their shopping cart, you can suggest products or offer deals they’ll be interested in. The more you know about your customers, the better you can serve them, and push notifications are a great way to strengthen your customer knowledge. Armed with this intel, you’re equipped to adjust your product offerings and marketing efforts accordingly. This improves your appeal while simultaneously communicating to customers that their opinions matter.


Make Customers Feel Like VIPs

Exclusive offers that foreground the needs and interests of your subscribers put you on the fast track to a loyal customer base. Tactics such as subscriber-only deals draw existing customers back for their next transaction in a way that feels special and keeps them on the lookout for the next notification. Build Pavlovian-level excitement responses to your notifications by offering substantial deals — not just the typical small discounts that populate a user’s email inbox. Added bonus: customers will share incredible deals on social, driving even more subscribers your way.

Utilize the Element of Surprise

Flash sales and limited time deals for subscribers only build up their sense of VIP treatment and encourage a positive view of your brand. Harness the instantaneous power of push notifications to create a sense of urgency and a clear call to action within your customer base. Consumers always want to feel like they’re getting in ahead of the crowd and will jump at the opportunity to access a time sensitive, limited supply offering.

Capture the Attention of More Users

You should be thinking about customer retention from your first user interaction. Push notifications can help with that, too — an encouraging notification can bring casual browsers deeper into the customer journey. When potential customers don’t have to give up their email address or name, and subscription means a single click, users are more likely to take the plunge and opt-in. Once casual browsers are hooked, you can keep the momentum going with engaging offers and personalized news or updates. Past customers may browse your site periodically; you can bring them back in full force with a targeted push notification, too.

Cut the Clutter

Push notifications, importantly, should stand out, not add to the fray vying for your customers’ attention. The main draw of this marketing channel is that, by nature, they disappear. Notifications rise to the top of a user’s browsing experience, deliver their impact, and then disappear. No spam or clutter, just clean information that is relevant, personalized, and lets your customer know you’re thinking of them without being overbearing.

You can assign your notifications with a Time to Live, or TTL, that will withdraw the message after a certain time has elapsed — whether or not it’s seen. This helps keep your messaging fresh and helps to preserve the excitement of your pushes. If your notifications say, “Deal going on until noon today!” users will actually receive this message at the appropriate time. Your push notifications are actionable every time they’re seen.

The Ease of Notifying Customers

Web push notifications are not only an effective retention tool, but they’re also one of the easiest marketing channels to set up. You don’t need to invest in tons of additional content or development to make use of push notifications for your website. AI-powered notification systems do most of the legwork for you, as they issue personalized notifications automatically by dynamically inserting the highest converting content for each user.

If you are wary of using web push notifications because of your own experience being pestered by an app or website, it’s important to know that AI Machine Learning provides a completely different notification experience. Whereas push notification systems of the past would issue one-size-fits-all blasts at fixed intervals, modern systems cater to the unique needs of each customer. This results in a notification system that consumers appreciate having around for the long term.

When it comes to customer retention, no other marketing channel can touch the 100% deliverability that browser-based push notifications offer. Past customers are sure to stay in the loop when they subscribe to your notifications because your message is front and center in their online experience. If you want to discover the power of multi-platform, AI-powered Pushnami Browser-Based Push Notifications, request a free trial today.


Five News & Broadcast Media Stats You Need to Know in 2019

The media landscape is changing rapidly, as outlets multiply and audiences fragment. And nowhere is this clearer than in the data collected by Pew’s State Of The News Media reports, which offer a perspective on how the media is changing and where it’s heading. Here are a few key statistics from their most recent collection of data, and what they mean.

Five News & Broadcast Media Stats You Need to Know in 2019

Posted on Wednesday, February 27, 2019

Reporting still matters, but who’s reading?

The media landscape is changing rapidly, as outlets multiply and audiences fragment. And nowhere is this clearer than in the data collected by Pew’s State Of The News Media reports, which offer a perspective on how the media is changing and where it’s heading. Here are a few key statistics from their most recent collection of data, and what they mean.

Major Newspapers Have Seen Digital Grow By As Much As 46%

Even while physical circulation has declined, roughly 10% across weekday and Sunday editions for newspapers, digital circulation has begun to rise, substantially. The New York Times has independently reported increases in readership as high as 46% for the year ending in 2017, and 2016 saw enormous gains in readership as well. The internet is where the readers are, and newspapers need to use tools like web-based push notifications to get the attention of readers with the many online news options at their fingertips.

Local TV News Is Seeing Declines Of Up To 15%

Pew’s research has found that while the local evening news is stable, every other news slot, such as morning news and early-evening news, is beginning to see declines. Local news is still the king of televised information, in part because people care, deeply, about what’s happening in their area, but it’s clear that this advantage is beginning to erode. Local news needs to be proactive and start seeking out viewers on multiple platforms now, while they still hold a beachhead, or it may find itself in the same position as newspapers.

A Quarter Of Radio Listeners Also Listen To Podcasts

One of the biggest advantages modern local media has with Google is that it offers an intensely focused audience for local companies.

Any news outlet, regardless of format, should have a local SEO strategy that makes it easy for both members of the community and Google’s algorithms to find and rank their reporting. But this can go well beyond just good SEO techniques.

For example, a mix of local SEO and digital advertising can drive audiences to, for example, a newspaper’s profile of the local real estate market, or a radio interview with the CEO of a local business.

Push Notifications

It should give you an idea of how powerful and ubiquitous radio is that, even now, Nielsen reports that 90% of Americans hear the radio at least once a day. Whether it’s music or news/talk is an ongoing industry dispute, and it’s also worth asking how much of that is genuinely heard, as opposed to just part of our ongoing audio world, but nonetheless, radio has a huge audience. Interestingly, though, podcasts are rapidly growing: 26% of Americans have listened to a podcast in the last month, and 17% in the last week, a figure that’s rapidly growing. In 2013, only 7% of Americans listened to a podcast in the last week. The future of radio is clearly, at least in part, in on-demand audio, and marketing channels like push notifications are often key to keeping audiences listening, both to live streams and to produced shows like podcasts.


We need reporters, but reporters need audiences.

Traditional Media Audiences Are Aging

One of the more important facts that everyone in the industry needs to be aware of is that audiences for terrestrial media are generally getting older. The median age of a cable news viewer ranges between 61 and 65. For Fox News, that number is above 65; nobody knows how far above for certain because the audience surveys generally stop at “65 or higher.” The common thread is Millennials don’t care about news, but the truth is just the opposite: The American Press Institute found 40% of Millennials pay for at least one news subscription, and that 85% find keeping up with the news is important to them. But they also don’t watch TV, sit down with a newspaper, or flip on a news/talk station. They get their news via digital channels.

Advertising Is Controlled By Tech Companies

Finally, the most important statistic, at least for ad-driven news companies, is that the digital advertising industry is dominated by tech companies like Google and Facebook. A collection of five tech companies own 65% of the digital advertising space. That means traditional media needs to be less dependent on these platforms, if they want to sell effective advertising, since they have no motivation to drive clicks or to offer a share of revenue. It’s no coincidence that public radio and television have seen increases in revenues and closed their funding gaps.

Traditional media needs to build their own marketing platforms using tech companies, instead of relying on them for audience and revenue. Tools like push notifications will be the key way of building that audience, by bringing the news directly to the people who most want it. To see push notifications in action, sign up for a live demo of Pushnami!


Which Push Notifications Do Your Customers Want to See?

What if you could make your advertising relevant and make your customer interactions more productive? With the right push notifications, you can. When you get the timing and content of a push notification just right, you can ramp up customer engagement and provide exactly the type of messaging your customers want to see. Push Notifications Offer Great Messaging at the Right Time. Push notifications are browser-based and can be sent to Chrome, Firefox, and Safari on desktop and mobile devices. They are a way to reach out to your customers when they are in the right place, at the right time. Notifications are sent while a user is active on their browser which is the best time for engagement and conversion.

Which Push Notifications Do Your Customers Want to See?

Posted on Monday, February 25, 2019

With the right timing and content in your push notifications, you can make customer interactions more productive, ramp up engagement, and provide exactly the type of messaging your audience wants to see. Here’s how.

Push Notifications 101

Push notifications are browser-based and can be sent to Chrome, Firefox, and Safari on desktop and mobile devices. Notifications are sent while a user is active on their browser, which is the best time for engagement and conversion.


Push Notifications And Effective Marketing

Customers want an encouraging voice to urge them along. When you are crafting your push notifications, make them encouraging, and use them to guide your customers to strive toward a value or goal. Using the information you have gleaned about your customers, you can design your push notifications to provide data that offers real value to them.


Informative Push Notifications

Imagine that you are a car dealer with customers seeking a specific make and model. With push notifications, you can alert them immediately when that make and model arrives on your lot, and even automate it so that once that information is entered into your back-end system, the notification goes out.

Locally-oriented alerts and push notifications that focus on a customer’s specific needs help your customers by anticipating their needs and allowing them to fulfill those needs easily.

Transactional Push Notifications

Push notifications can also be used to offer price alerts and deals. Go back for a moment to the illustration of the car dealer. When customers are looking for a new or used vehicle, they know that they are looking at a large expense. Sending your customer an alert via mobile device with a daily summary of vehicles that fit their specifications makes your notification useful in multiple ways.

Showing customers you’re anticipating their needs and are working on their terms builds loyalty. Get customers to sign up for push notifications, and you will greatly increase their connection to your brand and their desire to buy.

Build Loyalty With Push Notifications

Another excellent way to use push notifications is to provide information designed to nurture customer interest over time. Some purchases, especially those that are on the more expensive side, call for a bit more customer nurturing. Push notifications that remind customers to keep on searching where they left off or give them a sense of the trends in the industry will help add information to their data bank.

Regardless of your industry, you can use push notifications as reminders for your customers and to engage them and re-engage them on topics of interest.

Are you curious about how push notifications can enhance your connection with your customers? Be relevant, be helpful, and offer your customers a deal that really fits. Sign up for a live demo!

APIs for Push Notification Newbies

APIs, or Application Programming Interfaces, are highly useful tools for push notification campaigns, but they’re often poorly explained. Here’s what you need to know about APIs and their use.

APIs for Push Notification Newbies

Posted on Wednesday, Feb., 20 2019
Person typing on a laptop and looking at his phone.

APIs, or Application Programming Interfaces, are highly useful tools for push notification campaigns, but they’re often poorly explained. Here’s what you need to know about APIs and their use.

Why Use APIs?

You go to a bank and use an ATM. The API, in this metaphor, is the keypad and screen of the ATM; it is what you use to tell the broader machine of the bank what you want. It sends the request, and, if everything lines up, it will give you the results you want.

Once you understand the concept, you will see them everywhere. They are used to share on social media, to process your credit card, and a host of other ways, large and small, that speed things up. So why do APIs matter, specifically, for browser-based push notifications?

Uses Of APIs

The goal of an API is to reduce “friction,” the amount of work a user has to do to complete a task. As an example of APIs, suppose you are running a hair salon and are using push to encourage people to book and confirm appointments. If a customer comes in on the same day and time every week, you can configure your notifications to prompt that customer to confirm they will be in this week and use an API so that when they confirm, it adds the appointment to their calendar automatically.

Or perhaps you offer some form of subscription. You can prompt your customer to renew their subscription in the notification, and use an API to offer “one-click” renewal. Perhaps you use them to automate shipping alerts so your customers know exactly where their package is every step of the way. These are just three examples; for any idea you might have or challenge you need to overcome, there is likely an API you can implement.

APIs Allow Action

When using APIs, keep in mind the call to action that drives every notification. An effective push offers one idea, delivered with urgency, so the APIs you use should enable anybody who clicks to act more easily. Whether you are offering a shortcut that just gets information on their calendar or helps them buy something or another idea that makes life easier for your users, that should be at the forefront of your mind.

In the end, APIs are useful tools. With a thoughtful approach to how they work and what your audience needs, you can use them to make your browser-based push notifications more effective. Ready to see how these notifications make life easier for you and your customers? Get a free trial!

How to Build More Effective Drip Campaigns in 2019

Drip marketing harnesses the power of automation and segmenting by sending out a set of messages on a schedule or tied to certain triggers. If you sign up for a service, you’ll almost always get a thank-you message, followed a day or two later by some form of follow-up. Drip marketing, however, can be far more than just common courtesy. Here’s how to get more from it in 2019.

How to Build More Effective Drip Campaigns in 2019

Posted on Monday, February, 11 2019

Drip marketing harnesses the power of automation and segmenting by sending out a set of messages on a schedule or tied to certain triggers. If you sign up for a service, you’ll almost always get a thank-you message, followed a day or two later by some form of follow-up. Drip marketing, however, can be far more than just common courtesy. Here’s how to get more from it in 2019.

Audit Your Schedules And Triggers

As noted above, there are some fairly common forms of drip marketing: Sending a survey to customers after they make a sale, the thank-you message for signing up, the “new customer discount” message, and many more. Since these are automated, there’s often an attitude of “set it and forget it.” Instead, look closely at the metrics over time and collate them with other data. If your new customer discount message, for example, isn’t converting, it’s time to revisit it; or if it converts, but time spent on your site is low, you need to reconsider how you introduce your content on the landing page.

Similarly, you should revisit your schedule list and trigger list to look for new opportunities. If you find customers are buying first one product, then another, for example, you might consider creating a trigger promoting that second product.

Tighten Segments

Segmenting is fundamental to any marketing initiative. As your segments become more precise, especially through your value proposition for browser-based push notifications, you should look at those segments and see if your drip campaign fits their needs. If you sell outdoor gear, you should market differently to hikers and rock-climbers, after all. Remember that you may find segments within segments; some rock climbers prefer to use an indoor gym and are buying equipment from an outdoors shop, for example.

Create A Roster Of Messages

Another way to boost your campaign is to regularly freshen the text. In many cases, the drip campaign will be your first active engagement with a new customer, and canned text can feel alienating in some situations. Instead of one greeting message, write several different ones the program can cycle through and push out. This should also be tied to your segments, with different sets of messages for different segments.

A/B Testing

To keep text fresh, run A/B testing as well. A/B testing is useful not least for tracking possible changes in your customer base over time, especially if what once worked is losing its effectiveness. For messages that have modest success, or have roughly the same results, consider adding them to your roster above.

Update Metrics

Drip messages should be carefully tracked on metrics you need most. For example, if you’re promoting your blog with drip marketing, the time spent on your blog by a conversion is crucial to understanding how effective your campaign is. Especially if you haven’t revisited the metrics you’re tracking in a while, you should take the time to examine them closely.

Every customer is unique and comes to you through a different path. Drip marketing will help you sustain them through that journey. To learn how browser-based push notifications can drive your drip campaign, sign up for a live demo.