What It Means to be A Managed Client
The main benefit that you have of being a managed client compared to an enterprise client is that we do all the heavy lifting for you. Essentially, managed clients trust our team with your account to monetize your subscribers with content that interests them. Managed clients will still check in with us for reporting and the overall success of the account, but we’re ultimately working within the Pushnami platform on your behalf.
The right plan depends on your needs. Our enterprise customers get access to a dedicated account manager focused on their success, and they are actually in the system building out their strategy using our guidance and best practices. Our managed customers essentially add a marketing person to their team, as the Pushnami CS team does the hands-on campaign execution and optimization to meet the shared revenue goals. Sometimes it comes down to your team size or the time you can invest. That’s why we offer both plan types — every client has different challenges and we recognize that.
For example, let’s say that we have a new e-commerce client that wishes to go with our managed plan. Let’s also say that they have a group of internal offers that they would like to run via their push notification strategy. Our team would work directly with their team to get those offers live to their subscribers to help generate additional revenue. To do this, our team builds all the creatives, we structure the send strategy for every offer, and then we prepare tracking and reporting for the client.